E-commerce Market in Oman– Market trend, Growth and Opportunities (2016 - 2021)

  • ID: 3960135
  • Report
  • 86 pages
  • Mordor Intelligence
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The E-commerce market in Oman accounts to only 1% of total sales. It is still a nascent market and have ample opportunities to grow in future. On the other hand, global e-commerce market is about to reach US$ 2 trillion by 2020 and have a share of 7.8% of all sales. In developed nations, e-commerce share ranges from 45-80%. China and India have seen a revolution in e-commerce industry in past decade. Many companies are established during this time and became billion dollar companies.

In Oman, More than 20% of the population made at least One (1) online purchase in 2014. Despite Oman has one of the highest smart phone usage in Middle East region, only 8% of the population did mobile shopping. Most of the items purchased online in Oman are groceries and music. However, more than 1/4th of the population of Oman still purchases products from foreign websites.

High smartphone penetration has helped e-commerce to grow in Oman and neighboring GCC countries. Oman and UAE has 2nd highest smartphone penetration in gulf region after Qatar which has 79% penetration.

The biggest hurdle in e-commerce market is changing the mindset of people. Customer want to buy products directly from shops. As per the survey, we found that customers want to touch and feel the product through which they perceive the quality of the product.

During e-shopping Oman Consumers spend most money on:

Clothing
Airlines
Groceries(Food)
Travel
Beauty Care
Medicine
Coupons
Hotels
Important factors influencing consumer preferences in Oman:

Ease of Use
Pricing
Customer Service
Financial Inclusion
Major deterrents influencing consumer buying patterns in Oman:

Inability to touch and see the products
Security Concerns
Impersonal Shopping Experience.
What the report offers:

The study elucidates the situation of Oman and predicts the growth of its E-commerce Industry. Report talks about growth, market trends, progress, challenges, opportunities, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the E-commerce sector of Oman. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector. Lastly, the report is segmented by various types’ E-commerce available in the country.

Please note: As this product is updated at the time of order, dispatch will be 72 hours from the date the order and full payment is received.
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1. Introduction

2. Executive Summary

2.1 Areas covered (sectors and countries)

2.2 Research methodology

3. Key Trends and Developments in Internet Retailing in GCC

3.1 Macro-Economic Outlook

3.2 Factors Affecting Online Retailing

4. Market Dynamics

4.1 Drivers

4.2 Restraints

4.3 Opportunities

4.4 Industry Attractiveness – Porter’s 5 Force Analysis

4.5 PESTEL Analysis

5. Market Analysis

5.1 Apparel and Footwear Internet Retailing

5.1.1 Analysis of recent trends: Consumer preference, Leading Players, Market Shares and Value Sales (With Forecast till 2021)

5.1.2 Market Size and Market Growth

5.1.3 Competition Analysis

5.2 Consumer Appliances and Electronics Internet Retailing

5.2.1 Analysis of recent trends: Consumer preference, Leading Players, Market Shares and Value Sales (With Forecast till 2021)

5.2.2 Market Size and Market Growth

5.2.3 Competition Analysis

5.3 Consumer Healthcare Internet Retailing

5.3.1 Analysis of recent trends: Consumer preference, Leading Players, Market Shares and Value Sales (With Forecast till 2021 )

5.3.2 Market Size and Market Growth

5.3.3 Competition Analysis

5.4 Food and Drinks Internet Retailing

5.4.1 Analysis of recent trends: Consumer preference, Leading Players, Market Shares and Value Sales (With Forecast till 2021 )

5.4.2 Market Size and Market Growth

5.4.3 Competition Analysis

5.5 Home Care and Home Furnishing Internet Retailing

5.5.1 Analysis of recent trends: Consumer preference, Leading Players, Market Shares and Value Sales (With Forecast till 2021)

5.5.2 Market Size and Market Growth

5.5.3 Competition Analysis

5.6 Pet Care Internet Retailing

5.6.1 Analysis of recent trends: Consumer preference, Leading Players, Market Shares and Value Sales (With Forecast till 2021)

5.6.2 Market Size and Market Growth

5.6.3 Competition Analysis

5.7 Traditional Toys and Games (Including Video Games) Internet Retailing

5.7.1 Analysis of recent trends: Consumer preference, Leading Players, Market Shares and Value Sales (With Forecast till 2021)

5.7.2 Market Size and Market Growth

5.7.3 Competition Analysis

5.8 Personal Accessories and Eyewear through Internet Retailing

5.8.1 Analysis of recent trends: Consumer preference, Leading Players, Market Shares and Value Sales (With Forecast till 2021)

5.8.2 Market Size and Market Growth

5.8.3 Competition Analysis

5.9 Other Internet Retailing

5.9.1 Analysis of recent trends: Consumer preference, Leading Players, Market Shares and Value Sales (With Forecast till 2021)

5.9.2 Market Size and Market Growth

5.9.3 Competition Analysis

5.10 Market Regulations and Risk Analysis

5.10.1 Government rules and regulations

5.10.2 Assessment of Market: Systematic and Idiosyncratic Risks

6. Market Entry Strategies: Competitive Intelligence

7. Conclusion

8. List of Tables

9. Abbreviations

10. Works Cited

11.DISCLAIMER
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