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Latin American Advanced Automotive Features Market and Optional/Standard Strategies of OEMs, Forecast to 2022

  • ID: 3960828
  • Report
  • September 2016
  • Region: Latin America
  • 145 Pages
  • Frost & Sullivan
ADAS, Autonomous Driving, Connectivity, and Sustainability Are the Key Themes Influencing Feature Strategies in LATAM


  • AUDI
  • Fiat
  • GM
  • Hyundai
  • Nissan
  • Toyota

Digitisation, sustainability, connectivity, smart mobility, and autonomous driving are among the key new themes reshaping original equipment manufacturers’ (OEM) DNA and strategies worldwide and in Latin America (LATAM). These themes are directly impacting future product roadmaps and vehicle developments in terms of technologies, services, and features.

A focus on standard/optional feature strategies across safety; advanced driver assistant systems (ADAS); comfort; convenience; health, wellness, and wellbeing; handling and performance; and versatility and utility are key areas of OEM differentiation.

This research study analyses the advanced feature strategies of the various OEMs in LATAM and discusses the features, the approach to feature strategies, and regional and vehicle segment-wise feature comparisons. The study concludes with key recommendations and Frost & Sullivan predictions.

Key Questions This Study Will Answer:

  • What are the key features that OEMs in LATAM are currently offering, and where are the OEMs’ strategies moving towards in the future?
  • What are the key must-have and nice-to-have features on which OEMs need to focus in LATAM across safety, ADAS, comfort, handling, performance, versatility, and utility?
  • Which OEMs are leading the market in terms of a holistic approach to feature strategies? How is the competitive landscape positioned in LATAM?
  • Which countries in LATAM have feature-heavy vehicles, and what are the factors influencing this? What are the varying feature strategies adopted, depending on the vehicle segment?
  • What are the key conclusions, future outlook by 2022, and big predictions with regards to LATAM advanced automotive features and optional/standard strategy of OEMs?
Note: Product cover images may vary from those shown


  • AUDI
  • Fiat
  • GM
  • Hyundai
  • Nissan
  • Toyota
1. Executive Summary
  • Executive Summary-Key Findings
  • Top LATAM Transformational Shifts and Trends impacting Car Features
  • Qualitative OEM Competitive Positioning-Features in LATAM
  • Key Attributes Impacting Standard and Advanced Vehicle Features
  • OEM Focus by Feature Segment in LATAM
  • Qualitative Positioning of OEMs by Country and by Feature Segment
  • Transitional Features as Market Differentiators
  • Overall LATAM Feature Package Summary
  • OEM Interest and Likelihood to Adopt in LATAM
  • Best Practice OEM Case Study-Ford and BMW
  • Future Vehicle Feature Opportunities in LATAM   
2. Research Scope, Objectives, Background, and Methodology
  • Research Scope
  • Research Aim and Objectives
  • Key Questions This Study Will Answer
  • Research Background
  • Research Methodology
  • Key Industry Participants
3. Definitions and Segmentation
  • Segment Definitions
  • Select Feature Definitions
  • Vehicle Segmentation 
4. Overview of Vehicle Features in LATAM
  • Feature Selection Strategy and Process in LATAM
  • OEM Strategies Influencing Feature Selection in LATAM
  • Presence of Features by Vehicle Segment and by Country
  • Presence of Features in Handling and Performance
  • Versitality Features at the Forefront for Utility Vehicles and Pickups
  • Penetration Analysis of Nice-to-have and Wow Features in OEMs-Comfort, Convenience, HWW Features
  • Penetration Analysis of Nice-to-have and Wow Features in OEMs-Safety, Security, and ADAS Outlook and Versatility and Utility Features   
5. Key Transformative Trends Impacting the Future of Vehicle Features in LATAM
  • Trend 1-Automotive Market Structures impacting Feature Selection
  • Trend 2-Feature Selection in LATAM Driven by Regulations
  • Trend 3-Connected Car Trends Influencing Vehicle Features
  • Trend 4-ADAS Features on the Rise in LATAM
  • Trend 5-Eco-driving Features for Better Vehicle Performance
  • Trend 6-Cars as an Extension of Living Spaces
  • Trend 7-Transitional Features as Market Differentiators and Fast-moving to Must-have Features
  • Trend 8-Customization and Options as a Value Add for Consumers
  • Trend 9-Select Customer Groups Influencing Vehicle Feature Offerings   
6. Vehicle Segment Feature Analysis in LATAM
  • Key Feature Strategy by Segment-Typical Basic Segment
  • Key Feature Strategy by Segment-Typical Compact Vehicles
  • Key Feature Strategy by Segment-Typical Luxury Segment
  • Key Feature Strategy by Segment-Typical SUV Segment
  • Key Feature Strategy by Segment-Typical Pickup Segment
  • Key Feature Strategy by Segment-LCV   
7. OEM Feature Analysis by Country and Feature Segment in LATAM
  • Fiat Features Matrix
  • Fiat-Safety, Security, and ADAS Features
  • Fiat-Comfort, Convenience, and HWW Features
  • Fiat-Handling and Performance Features
  • Fiat-Versatility and Utility Features
  • Ford Features Matrix
  • Ford-Safety, Security, and ADAS Features
  • Ford-Comfort, Convenience, and HWW Features
  • Ford-Handling and Performance Features
  • Ford-Versatility and Utility Features
  • GM Features Matrix
  • GM-Safety, Security, and ADAS Features
  • GM-Comfort, Convenience, and HWW Features
  • GM-Handling and Performance Features
  • GM-Versatility and Utility Features
  • Honda Features Matrix
  • Honda-Safety, Security, and ADAS Features
  • Honda-Comfort, Convenience, and HWW Features
  • Honda-Handling and Performance Features
  • Honda-Versatility and Utility Features
  • Hyundai Features Matrix
  • Hyundai-Safety, Security, and ADAS Features
  • Hyundai-Comfort, Convenience, and HWW Features
  • Hyundai-Handling and Performance Features
  • Hyundai-Versatility and Utility Features
  • Nissan Features Matrix
  • Nissan-Safety, Security, and ADAS Features
  • Nissan-Comfort, Convenience, and HWW Features
  • Nissan-Handling and Performance Features
  • Nissan-Versatility and Utility Features
  • Renault Features Matrix
  • Renault-Safety, Security, and ADAS Features
  • Renault-Comfort, Convenience, and HWW Features
  • Renault-Handling and Performance Features
  • Renault-Versatility and Utility Features
  • Toyota Features Matrix
  • Toyota-Safety, Security, and ADAS Features
  • Toyota-Comfort, Convenience, and HWW Features
  • Toyota-Handling and Performance Features
  • Toyota-Versatility and Utility Features
  • VW Features Matrix
  • VW-Safety, Security, and ADAS Features
  • VW-Comfort, Convenience, and HWW Features
  • VW-Handling and Performance Features
  • VW-Versatility and Utility Features
  • Audi Features Matrix
  • AUDI-Safety, Security, and ADAS Features
  • AUDI-Comfort, Convenience, and HWW Features
  • AUDI-Handling and Performance Features
  • AUDI-Versatility and Utility Features
  • BMW Features Matrix
  • BMW-Safety, Security, and ADAS Features
  • BMW-Comfort, Convenience, and HWW Features
  • BMW-Handling and Performance Features
  • BMW-Versatility and Utility Features
  • Mercedes-Benz Features Matrix
  • Mercedes-Benz-Safety, Security, and ADAS Features
  • Mercedes-Benz-Comfort, Convenience, and HWW Features
  • Mercedes-Benz-Handling and Performance Features
  • Mercedes-Benz-Versatility and Utility Features  
8. Key Conclusions and Predictions
  • Key Conclusions and Future Outlook
  • The Last Word-3 Big Predictions 
9. Appendix
  • Methodology
  • List of Acronyms
  • 2014 to 2016 Topics Focal Points of LATAM Automotive and Transportation Program
Note: Product cover images may vary from those shown
  • AUDI
  • BMW
  • Fiat
  • Ford
  • GM
  • Honda
  • Hyundai
  • Mercedes-Benz
  • Nissan
  • Renault
  • Toyota
  • VW
Note: Product cover images may vary from those shown