Middle East and Africa Location Analytics Market by Type of Deployment, End-User Industry, Countries and Vendor Analysis - Forecasts, Trends and Shares (2016 - 2021)

  • ID: 3970593
  • Report
  • Region: Africa, Middle East
  • 96 pages
  • Mordor Intelligence
1 of 3
The Middle East and Africa region are the second largest market for mobile phones and the smartphone market is also growing at a rapid rate. Some countries like the UAE and Saudi Arabia have a very high smartphone penetration. Due to these reasons, the location analytics market is set to increase in this region in the period to come.

Africa is on the rise. Economy, for the most part, is booming given the relatively stable political scenario in the region. Africa's GDP growth from 4.7% to 5.2% in the past few years and the FDI growth of 16%, reaching USD 43 billion, shows a positive economic trend. With inflation in the region going down from 10.7% to 6.2%, domestic spending is on the rise. Retail, from e-commerce to mom and pop stores, has racked up the biggest gains. The economy of the Middle East countries grew from 3% to more than 5% and the inflation rate has remained relatively constant. This gives the consumer more money in hand to spend on products from the markets.

Location analytics is emerging as one of the major segment in the field of market research. With more retail stores being established each day, there is a chunk of user data that is generated every time a consumer or customer enters the store and till he leaves after the final transaction is done.

These data points are now being analyzed with different analytical solutions. Location-based analytics helps in contextualizing of location-centric data, so that meaningful insights could be derived from the same and strategic business decisions could be made. This data could, in turn, be used to enhance the customer experience as well as gain a competitive edge over other market players. By leveraging smartphones with wi-fi networks, location analytics vendors have made it possible to get location analytics solutions up and running at a minimal cost.

The rise in all the customer-facing industries has led to the introduction to wi-fi location analytics (LBS) system that allows the customers to connect through on-site wi-fi, which opens a direct channel of communication that enables the retail centers and similar others to better understand their customers and accordingly, deliver products as per the customer's needs. Understanding the customer's needs via this method helps maximize retail output and retail services.

Different analytics solutions are quite popular now such as the web analytics. Location-based analytics will become the need of the hour for designing and measuring experiences of customers. In the near future, location analytics solutions will become a commonplace in the marketplace.

Some of the key market players mentioned in the report are Esri, Cisco, Galigeo, Microsoft, Pitney Bowes and Placed.


Some of the important factors driving the location analytics market are the consistent growth in the retail market, increasing adoption of analytical business intelligence and geographic information systems technology and also, the increasing focus on the needs of customers and customer satisfaction.


The factors restraining the location analytics market are the security and privacy concerns associated with the market data, and limitations and error-prone nature of these databases.


- The Middle East and Africa location analytics market overview and in-depth market analysis with its applications in the industry and information on drivers and restraints.
- Identification of factors responsible for changing the market scenario, rising prospective opportunities and identification of key companies that can influence the market on a global and regional scale.
- Extensively researched competitive landscape with profiles of major companies along with their market share.
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Please note: As this product is updated at the time of order, dispatch will be 72 hours from the date the order and full payment is received.
Note: Product cover images may vary from those shown
2 of 3
1. Introduction

1.1 Key Findings

1.2 Research Methodology

2. Executive Summary

3. Market Insights

3.1 Market Overview

3.2 Factors Driving the Market

3.2.1 Growth in Retail Market

3.2.2 Increasing Adoption of Analytical Business Intelligence and Geographic Information Systems Technology

3.2.3 Focus on Customer Satisfaction

3.3 Factors Restraining the Market

3.3.1 Concerns About Security and Privacy

3.3.3 Systems are Error-prone - In Cases Like Incomplete Business Information, Out-of-Date Information and Limitation of Place Databases

3.4 Industry Value-Chain Analysis

3.5 Industry Attractiveness - Porter's Five Forces

3.5.1 Bargaining Power of Suppliers

3.5.2 Bargaining Power of Consumers

3.5.3 Threat of New Entrants

3.5.4 Threat of Substitute Products or Services

3.5.5 Competitive Rivalry among Existing Competitors

4. Technology Overview

4.1 Technology Snapshot

4.2 Features Present in Location Analytics Solutions

4.3 New Developments in Location Analytics Solutions

5. Middle East and Africa Location Analytics Market by Type of Deployment

5.1 Introduction

5.2 On-Premise

5.2.1 Overview

5.2.2 Market Share and Forecast

5.3 On-Demand

5.3.1 Overview

5.3.2 Market Share and Forecast

6. Middle East and Africa Location Analytics Market Segmentation by End-user Industry

6.1 Retail

6.1.1 Introduction

6.1.2 Market Share and Forecast

6.2 Banking

6.2.1 Introduction

6.2.2 Market Share and Forecast

6.3 Manufacturing

6.3.1 Introduction

6.3.2 Market Share and Forecast

6.4 Communications

6.4.1 Introduction

6.4.2 Market Share and Forecast

6.5 Travel and Transport

6.5.1 Introduction

6.5.2 Market Share and Forecast

6.6 Professional Services

6.6.1 Introduction

6.6.2 Market Share and Forecast

6.7 Energy

6.7.1 Introduction

6.7.2 Market Share and Forecast

6.8 Healthcare

6.8.1 Introduction

6.8.2 Market Share and Forecast

6.9 Government

6.9.1 Introduction

6.9.2 Market Share and Forecast

6.10 Entertainment and Media

6.10.1 Introduction

6.10.2 Market Share and Forecast

6.11 Others

6.11.1 Introduction

6.11.2 Market Share and Forecast

7. Middle East and Africa Location Analytics Market Segmentation

7.1 Middle East and Africa

7.1.1 Introduction

7.1.2 Market Share and Forecast

7.1.3 Analyst View

8. Vendor Market Share Analysis

9. Company Profiles of Key Vendors

9.1 Esri

9.1.1 Overview

9.1.2 Major Products and Services

9.1.3 Financials

9.1.4 Recent Developments

9.2 Cisco

9.2.1 Overview

9.2.2 Major Products and Services

9.2.3 Financials

9.2.4 Recent Developments

9.3 Galigeo

9.3.1 Overview

9.3.2 Major Products and Services

9.3.3 Financials

9.3.4 Recent Developments

9.4 Pitney Bowes

9.4.1 Overview

9.4.2 Major Products and Services

9.4.3 Financials

9.4.4 Recent Developments

9.5 Microsoft

9.5.1 Overview

9.5.2 Major Products and Services

9.5.3 Financials

9.5.4 Recent Developments

9.6 Placecast

9.6.1 Overview

9.6.2 Major Products and Services

9.6.3 Financials

9.6.4 Recent Developments

9.7 Placed

9.7.1 Overview

9.7.2 Major Products and Services

9.7.3 Financials

9.7.4 Recent Developments

9.8 Mexia Interactive

9.8.1 Overview

9.8.2 Major Products and Services

9.8.3 Financials

9.8.4 Recent Developments

9.9 Euclid

9.9.1 Overview

9.9.2 Major Products and Services

9.9.3 Financials

9.9.4 Recent Developments

9.10 Radius Network

9.10.1 Overview

9.10.2 Major Products and Services

9.10.3 Financials

9.10.4 Recent Developments

10. The Challengers

10.1 Brickstream

10.2 Turnstyle Solutions

10.3 Aislelabs

10.4 SOLOMO Technology

10.5 ReadMe Systems

10.6 Measurence

11. Investment Analysis

11.1 Role of Business Accelerators

11.2 Recent Mergers and Acquisitions

11.3 Investor Outlook

12. Future of Middle East and Africa Location Analytics Market

13. List of Figures

14. List of Tables

15. Abbreviations

16. Works Cited

17. Disclaimer
Note: Product cover images may vary from those shown
3 of 3


4 of 3
Note: Product cover images may vary from those shown