The mobile 3D market was estimated at USD 135.44 million units in 2015 and is expected to grow at a CAGR of 55.88% in 2015-2020. A 3D enabled mobile employs stereoscopy or any other 3D depth technique to convey the depth perception to the viewer. Few 3D mobiles have glass-free 3D display and few high-end mobiles have a 3D camera and an HDMI 3D output. Real-time object analysis, orienting, locating and identifying are the major features of mobile 3D. Advanced driver assistance systems (ADAS), gesture recognition in great detail, measuring dynamically changing objects, green screening without a screen in broadcasting, advanced facial recognition by identifying varying faces and non-static faces are a few major applications of mobile 3D.
Global smartphone usage has witnessed rapid increase. Mobile 3D market is driven by improved mobile phone in terms of display performance, computational power, optimization of size and price; auto-stereoscopic technology enabling users to view 3D displays without glasses, and availability of good quality 3D content. However, the high cost of 3D devices and content, difficulties in creating 3D content due to poor brightness, more power consumption and resolution penalty due to 3D displays may hinder the growth of the market.
The inflow of service requests to software vendors has increased to improve user interface applications to implement 3D features across the available platforms. The extensive usage of 3D in entertainment industry prompts users to look into 3D mobile and video games. The application and technological developments provide a great platform for growth opportunities in the market.
On the basis of 3D enabled mobile devices the market is segmented into smartphones, notebooks, tablets, eyewear etc. By device components, the market is segmented into image sensors and 3D displays. By 3D applications, the market is segmented into animation, navigation and maps, mobile gaming, mobile advertisements etc. Mobile gaming applications are expected to register high growth over the forecast period owing to the increased demand for 3D gaming on mobile phones.
Due to the presence of many market players in North America and Asia-Pacific regions, the markets in here are expected to witness high growth.
Key Industry Players
The major players in the mobile 3D market covered in this study are:
- HTC Corporation
- Sharp Corporation
- Samsung Electronics
- LG Electronics Inc.
- Apple Inc.
- Nvidia Corporation
- Intel Corporation
- Toshiba Corporation
- Hitachi Ltd.
- NTT Docomo
- Imagination Technologies
- Qualcomm Inc.
- EON Reality
Key Deliverables of the Study
- Market definition of mobile 3D in the global market along with market drivers and restraints.
- Market segmentation and the corresponding market share analysis.
- Global and region specific competitive market analysis of mobile 3D.
- Analysis of the key factors which influence the market scenario along with growth opportunities.
- Identifying the market leaders and analyzing their strategic moves and market shares.
- Covers the market landscape with geographical footprint, key growth strategies, and competitive market share analysis.
- This report provides in-depth analysis of Porter's five forces of the market. All these five major factors in the market have been quantified using internal key parameters governing each of them.
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1.1 Study Deliverables
1.2 Market Definition
1.3 Study Assumptions
2. Research Methodology
3. Executive Summary
4. Market Dynamics & Trends
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rise in Smartphone Usage and Technically Improved Mobile Industry
4.2.2 Auto-Stereoscopic Technology Enabling Glasses Free Viewing of 3D Content
4.3 Market Restraints
4.3.1 High Cost of 3D Devices and Content
4.3.2 Difficulties in Creating High Quality 3D Content
4.4 Market Opportunities
4.6 Industry Value Chain Analysis
4.7 Industry Attractiveness - Porter's Five Force Model
4.7.1 Bargaining Power of Suppliers
4.7.2 Bargaining Power of Consumers
4.7.3 Threat from New Entrants
4.7.4 Threat from Substitute Product Types
4.7.5 Competition Rivalary within the Industry
5. Technology Overview
5.1 Technology Snapshot
5.2 Recent Developments
6. Market Segmentation
7. By 3D Enabled Mobile Devices
7.5 Others (Watches, E-Book Readers)
8. By Device Components
8.1 Image Sensors
8.2 3D Displays
9. By 3D Applications
9.2 Maps & Navigation
9.3 Mobile Gaming
9.4 Mobile Advertisements
9.5 Others (Mobile Projections, Digital Content Viewing)
10. By Geography
10.1 North America
10.4 Middle East and Africa
10.5 Latin America
11. Key Vendor Profiles
11.2 HTC Corporation
11.3 Sharp Coporation
11.4 Samsung Electronics
11.5 LG Electronics Inc.
11.6 Apple Inc.
11.7 Nvidia Corporation
11.8 Intel Corporation
11.9 Toshiba Corporation
11.10 Hitachi Ltd.
11.11 NTT Docomo
11.12 Imagination Technologies
11.13 Qualcomm Inc.
11.14 EON Reality
12. Vendor Market Share
13. Investor Outlook
13.1 Investment Scenario
13.2 Recent Mergers & Acquisitions
14. Future of Global Mobile 3D Market