Global Mobile Coupons Market 2016-2020

  • ID: 3972207
  • Report
  • Region: Global
  • 61 pages
  • TechNavio
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The Global Mobile Coupons Market to Grow at a CAGR of 73.14% During the Period 2016-2020

FEATURED COMPANIES

  • Alipay
  • Apple
  • Citrus Payment Solutions
  • First Data
  • LevelUp
  • MasterCard
  • MORE

About Mobile Coupons

A mobile coupon refers to the electronic ticket that is solicited or delivered by the cell phone that can be exchanged for a financial discount or rebate while making a purchase of a product or service. Generally, the coupons are issued by the manufacturers of customer packed goods and services. Mobile coupons are basically issued by the manufacturers of customer packed goods and services. The mobile coupons are known as the electronic tickets that are delivered by smartphones. These mobile coupons can be exchanged when customers get rebate during the purchase of a product or a service.

The analysts forecast the global mobile coupons market to grow at a CAGR of 73.14% during the period 2016-2020.

Covered in this report:

The report covers the present scenario and the growth prospects of the global mobile coupons market for 2016-2020. To calculate the market size, the report considers the revenue generated from mobile coupons in the Americas, APAC, and EMEA.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

The report, Global Mobile Coupons Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Apple
  • Google
  • PayPal
  • Visa

Other prominent vendors

  • Bharti Airtel
  • Alipay
  • American Express
  • Citrus Payment Solutions
  • Dwolla
  • First Data
  • LevelUp
  • LivQuik
  • MasterCard
  • MCX
  • MobiKwik
  • m-pesa

Market drivers

  • Growth in smartphone and Internet users.
  • For a full, detailed list, view the full report

Market challenges

  • Lack of awareness and slow adoption of mobile payments in developing countries.
  • For a full, detailed list, view the full report

Market trends

  • Leverage social media channels for better customer connectivity and market penetration.
  • For a full, detailed list, view the full report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

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FEATURED COMPANIES

  • Alipay
  • Apple
  • Citrus Payment Solutions
  • First Data
  • LevelUp
  • MasterCard
  • MORE
Part 01: Executive summary
  • Highlights
Part 02: Scope of the report
  • Market overview
  • Countries covered
Part 03: Market research methodology
  • Research methodology
  • Economic indicators
Part 04: Introduction
  • Key market highlights
  • Overview of mobile coupons
Part 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
Part 06: Geographical segmentation
  • Global mobile coupons market by geography
  • EMEA
  • Americas
  • APAC
Part 07: Market drivers
  • Growth in smartphone and Internet users
  • Higher redemption rates
  • Embracing mobile data services
Part 08: Impact of drivers

Part 09: Market challenges
  • Distribution channel remains non-targeted
  • Infrastructure inadequacies
  • Lack of awareness and slow adoption of mobile payments in developing countries
Part 10: Impact of drivers and challenges

Part 11: Market trends
  • Leverage social media channels for better customer connectivity and market penetration
  • Tapping different market segment
  • Digitized coupons heavily funded through digital platforms
Part 12: Vendor landscape
  • Competitive landscape
  • Other prominent vendors
Part 13: Key vendor profile
  • Apple
  • Google
  • PayPal
  • Visa
  • Recent developments
Part 14: Appendix
  • List of abbreviations
Part 15: About the Author

List of Exhibits
Exhibit 01: Countries covered for market analysis
Exhibit 02: Features of mobile-to-mobile based coupons
Exhibit 03: Advantages of mobile coupons
Exhibit 04: Types of coupons
Exhibit 05: Global mobile coupons market 2015-2020 ($ billions)
Exhibit 06: Uses of coupon
Exhibit 07: Best practices for creating an effective mobile couponing campaign
Exhibit 08: Unsolicited messages
Exhibit 09: Terms and conditions
Exhibit 10: Format and delivery
Exhibit 11: Mobile coupon design
Exhibit 12: Redemption mechanisms: Types
Exhibit 13: Clearing options: Types
Exhibit 14: Mobile solutions: Advantages
Exhibit 15: Five forces analysis
Exhibit 16: Global mobile coupons market by geography 2015 and 2020
Exhibit 17: Mobile coupons market in EMEA 2015-2020 ($ billions)
Exhibit 18: Examples of mobile couponing
Exhibit 19: Four standard elements of GSM Association framework
Exhibit 20: Mobile coupons market in the Americas 2015-2020 ($ billions)
Exhibit 21: Mobile coupons market in APAC 2015-2020 ($ billions)
Exhibit 22: Ways to increase mobile coupon redemption rates
Exhibit 23: Impact of drivers
Exhibit 24: Reasons for infrastructure inadequacies
Exhibit 25: Brand coupon redemption
Exhibit 26: Impact of drivers and challenges
Exhibit 27: Factors that drive customer satisfaction
Exhibit 28: Customer connectivity
Exhibit 29: Innovations in customer services
Exhibit 30: Benefits of social media
Exhibit 31: Examples of companies that provide mobile coupons
Exhibit 32: Benefits of solutions offered to merchants and developers
Exhibit 33: Major company financials 2015
Exhibit 34: Recent developments
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FEATURED COMPANIES

  • Alipay
  • Apple
  • Citrus Payment Solutions
  • First Data
  • LevelUp
  • MasterCard
  • MORE

New Report Released: Global Mobile Coupons Market 2016-2020

The author of the report recognizes the following companies as the key players in the global mobile coupons market: Apple, Google, PayPal, and Visa.

Other prominent vendors in the market are: Bharti Airtel, Alipay, American Express, Citrus Payment Solutions, Dwolla, First Data, LevelUp, LivQuik, MasterCard, MCX, MobiKwik, and m-pesa.

Commenting on the report, an analyst from the research team said: “One of latest trends in the market is leverage social media channels for better customer connectivity and market penetration. Customers look for click-to-call or click-to-chat options through different devices such as smartphones or tablets and this is likely to the top cell phone vendors to boost the quality of customer experience. Digital marketing platforms are the best way to keep customers engaged and promote cell phone coupons and loyalty products.”

According to the report, one of the primary drivers in the market is growth in smartphone and Internet users. With the rise in Internet users, new vendors are providing m-commerce services on cell phones and tablets that will allow users to make instant purchases. This will result in the rise in online purchases though cell phones during the forecast period. The top vendors are trying to provide a range of innovative payment, loyalty, and insight services from mobile loyalty to digital wallets, which will hike the number of mobile Internet users. The always-connected mobile customers are rapidly changing the face of Internet commerce across all primary sectors. The top vendors help clients to maximize opportunities by supporting different smartphone brands to deliver mobile engagement strategies. This will lead to an increase in the number of cell phone Internet users across the globe.

Further, the report states that one major challenge in the market is distribution channel remains non-targeted. The mobile coupon segment is considered to be non-targeted segment. They are designed by manufacturers and are generally considered to be non-personalized product. The top vendors in the market are looking for different designs and strategies to innovate new coupons so that they can attract huge customer base. But in the present market scenario, we find that the coupons are offered by the retailers and manufacturers are quite unrelated and they do not cater to needs of the customers. This has brought in discontentment from the customer thereby leading to disengagement toward any brand and store. The reluctance from the customers' end in opting for one-size-fits-all approach has damaged brand equity of the manufacturers of mobile coupons.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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  • Apple
  • Google
  • PayPal
  • Visa
  • Bharti Airtel
  • Alipay
  • American Express
  • Citrus Payment Solutions
  • Dwolla
  • First Data
  • LevelUp
  • LivQuik
  • MasterCard
  • MCX
  • MobiKwik
  • m-pesa
Note: Product cover images may vary from those shown
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