Although Bakery and Cereals are not considered to be staple food in most of the developing countries in Asia Pacific; growing economy, rapid urbanization and increasing feeling of time-scarcity is driving the consumption levels in these countries. Exposure to developed cultures via media and travels will also stimulate Bakery and Cereals consumption. On the other hand, demand for Bakery and Cereals is stable in the developed countries. Innovation and product differentiation in the form of reformulated products with healthy and high quality ingredients will drive the market in these countries.
With the largest projected value growth rate at a CAGR of 10.9% during 2015-2020, China emerged as the top country globally. The US, being the largest market for Bakery and Cereals products with a value of US$102.7 Billion in 2015 also emerged as the key market, and is projected to grow at a CAGR of 2.8% during 2015-2020. Based on multiple metrics including market size and growth assessment, economic development indicators, socio-demographic factors, governance indicators and technological infrastructure other high potential countries during 2015-2020 include India, Japan, Russia, Turkey, Brazil, Saudi Arabia, Germany and France.
Global Bakery and Cereals market is highly fragmented with the top five brands holding just 5.4% of the combined market value share in 2015. Little Debbie, Entenmann`s, Bimbo, Hostess and Yamazaki are the leading brands with value shares of 1.38%, 1.18%, 1.16%, 0.83% and 0.82%, respectively, in 2015. Mexico based Grupo Bimbo owns two- Entenmann’s and Bimbo- of the top five brands globally.
Hypermarkets & Supermarkets was the leading distribution channel for global Bakery and Cereals with a total market share of 41.1% in 2015. Apart from Hypermarkets & Supermarkets, Food & Drinks Specialists and Convenience Stores also emerged as important retail channels for the distribution of Bakery and Cereals globally.
The report “Global Bakery and Cereals Report” is a comprehensive overview of the global Bakery and Cereals market as part of our global series. It includes an analysis on global Bakery and Cereals market with consumption analysis highlighted for all regions.
In particular, this report provides the following:
- Provides information on eleven categories including Bread & Rolls, Breakfast Cereals, Baking Ingredients, Baking Mixes, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies(Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits.
- Provides more extensive brand share coverage. Brand share data is also validated by inputs from industry experts.
- This report covers 11 distribution channels including Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Department Stores, Cash & Carries & Warehouse Clubs, “Dollar Stores”, and Variety Stores & General Merchandise Retailers.
- Provides overall market value data, including category level data for the period 2010-2020. Distribution channel data for 2010 - 2015 and brand share data is included for the year 2015.
Companies mentioned in this report: Guangdong Xinmeng Food Co. Ltd, Shanghai Yuezhe Food Co. Ltd., Fujian Hekouwei Food Industrial Co. Ltd, Tesco, The Kellogg’s, Naturo Food & Fruit Products Pvt. Ltd., Nissin Food Products, Campiello, Niyazi Onen Gida San, Elvan Gida Sanayi Ticaret, Burton's Foods Ltd. PepsiCo.
Current market scenario and future outlook
Global Bakery and Cereals market overview - what are the growth drivers, latest developments and future inhibitors
Regional Bakery and Cereals market overview - what are the growth drivers, latest developments and future inhibitors
Key challenges in the global Bakery and Cereals market
Changes in Bakery and Cereals consumption patterns
Shift in food consumption patterns in developing and emerging markets
Shift in consumption of Bakery and Cereals, Dairy & Soy Food, Confectionery, Savory Snacks and Ice Cream, 2010 - 2020 (global and regional analysis)
Identifying high potential countries
Analysis of 50 countries on the basis of Market Assessment, Economic Development, Socio-demographic, Governance Indicators, and Technological infrastructure
Trend analysis for leading high potential countries
Case Examples/Success Stories
Overview of leading brands globally
Overview of leading brands at a regional level with market share
Key Distribution Channels
Market share of key distribution channels - global and regional level
Preferred Packaging Formats
Analysis on usage of key packaging material, closure, outer, and type for all Bakery and Cereals categories
Recommendations for manufacturers on key Bakery and Cereals categories - Bread & Rolls; Cakes, Pastries & Sweet Pies; Cookies(Sweet Biscuits); and Savory Biscuits on parameters including Formulation, Positioning, Packaging, Occasion, Consumer Targets, and Key Segments
- Guangdong Xinmeng Food Co. Ltd
- Shanghai Yuezhe Food Co. Ltd.
- Fujian Hekouwei Food Industrial Co. Ltd
- The Kellogg's
- Naturo Food and Fruit Products Pvt. Ltd.
- Nissin Food Products
- Niyazi Onen Gida San
- Elvan Gida Sanayi Ticaret
- Burton's Foods Ltd.PepsiCo