Canada Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • ID: 3972539
  • Report
  • Region: Canada
  • 100 pages
  • GlobalData
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  • Big Rock Brewery
  • Moosehead Breweries Ltd
  • Mountain Crest Brewing
  • Sleeman Breweries Ltd
  • MORE

Canadian beer market experienced very little change in 2015. Increasing consumer trend towards leading a healthier lifestyle brought in stagnation in beer consumption. However craft beer continued to see good growth with a double digit increase. Flavored craft beer with natural ingredients different than the regular beer caused the increase in demand for craft beer especially among the 19-25 years male age group. The premium beer segment saw an increase of 1% and the discount segment declined by 2% as the consumers moved consumers.

Key Findings:

- Beer saw stagnation as consumers moved away from alcohol consumption in order to lead a healthier lifestyle.

- Consumers have continued to shift their beer packaging preferences over from bottles to cans.

- Premium beer the only segment to see a rise as consumers moves towards drinking less but of a better quality.

- Mainstream and discount brands both saw no growth as consumers move towards premium brands.

- Regular beers continued to be the driver of the beer category with all other segments seeing no growth

- Beers flavored with natural ingredients which were all locally produced have become increasingly popular.

The Canada Beer Market Insights 2016 Report provides a complete overview of the Canada beer industry structure offering a comprehensive insight into historical background trends 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

- 2011-2015 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-/off-premise) with 2016 forecasts

- Top line production import export and consumption volume from 2005-2015 with forecasts for 2016

- Value by distribution channel 2011-2015 with 2016 forecasts

- 2014-2016 selected on- / off-premise retail prices

- Details of key beer new product launches in 2015 by company

- Overview of the competitive landscape in the beer market with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy:

- Gain an in-depth understanding of the dynamics and structure of the Canada beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Canada beer market to support your brand development and marketing initiatives

- Understand volume vs. value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Canada beer market

- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Note: Product cover images may vary from those shown
2 of 4


  • Big Rock Brewery
  • Moosehead Breweries Ltd
  • Mountain Crest Brewing
  • Sleeman Breweries Ltd
  • MORE
1 Data Revisions Summary
2 Market Context
2.1 Market Parameters Tables
2.2 Legislation and Taxation Tables
3 Market Background Briefing
4 Market Update
4.1 New Products and Photo Shots
4.2 Beer Pricing Tables
4.3 Beer Data Tables
5 Brewer Profiles
6 Appendix
6.1 Disclaimer
6.2 Methodology, Wisdom Attributes & Product Definitions
6.3 Map

List of Tables
Table 1: Data Revisions Summary
Table 2: Canada Population Size and Growth, 1987-2018F
Table 3: Population Size and Growth, 2005-2016F
Table 4: Canada Economic Indicators, 2007-2017F
Table 5: Taxation Base
Table 6: Provincial Excise Taxes
Table 7: Legal Controls on Beer updated to reflect current
Table 8: Tax Burden on Beer @ 5% Abv, 2016
Table 9: Beer Key Facts
Table 10: Top 10 Beer Brands - Volume, 2013-2015
Table 11: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 12: Licensed Brand Owners and Licensees
Table 13: Beer Market Valuation (Local Currency), 2014-2016F
Table 14: Trade Margin Build-Up Model
Table 17: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 18: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 19: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 20: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 21: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 22: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 23: Beer Market Valuation (Local Currency), 2014-2016F
Table 24: Beer Consumption by Local Definition, 2012-2016F
Table 25: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 26: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 27: Beer Consumption by Type, 2012-2016F
Table 28: Beer Consumption by Geographic Scope, 2012-2016F
Table 29: Beer All Trademarks, 2011-2015
Table 30: Beer Brands by Local Definition, 2011-2015
Table 31: Beer Brands by Standard Price Segment, 2011-2015
Table 32: Beer Brands by Alcoholic Strength, 2011-2015
Table 33: Beer Brands by Type, 2011-2015
Table 34: Imported Brands by Origin, 2011-2015
Table 35: Beer Licensed Brands, 2011-2015
Table 36: Beer Private Label Brands, 2011-2015
Table 37: Beer Trademark Owners, 2011-2015
Table 38: Beer Local Operators, 2011-2015
Table 39: Beer leading Brewers/Importers, 2011-2015
Table 40: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 41: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 42: Brick Brewing Brand Volumes 2011-2015
Table 43: Labatt Brand Volumes 2011-2015
Table 44: Molson Brand Volumes 2011-2015
Table 45: Moosehead Brand Volumes 2011-2015
Table 46: Sleeman Brand Volumes 2011-2015
Table 47: Big Rock Brewery Brand Volumes 2011-2015

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
Note: Product cover images may vary from those shown
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  • Labatt Breweries Molson Coors
  • Moosehead Breweries Ltd
  • Sleeman Breweries Ltd
  • Big Rock Brewery
  • Mountain Crest Brewing
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown