Finland Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • ID: 3972541
  • Report
  • Region: Finland
  • 98 pages
  • GlobalData
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  • Alko Oy
  • Nokian Panimo Oy (Pup)
  • Oy Hartwall ABOlvi Oyj
  • Oy Sinebrychoff AB
  • Servaali Oy
  • MORE

The consumption of beer has declined as a result of a continuing lack of confidence in the economy which has further led Finnish consumers to opt for cheaper imports from countries such as Estonia. Large modern retail outlets occupied the highest market shares both by volume and by value. The channel accounted for 85% by volume and 55% by value leaving the remainder to EDA. Metal packaging ruled supreme during 2015 accounting for 89% of total market share. Metal cans absorbed 77% of market volume and continued to grow. With a staggering economy and low disposable income consumers reduced their on-premise beer consumption.

Key Findings:

- The beer market in Finland declined 1% in 2015 and was dominated by lager that accounted for 98% of beer volume.

- The super premium beer segment was hit by the slowdown in economy as consumers preferred cheaper options such as discount or mainstream beers.

- Strong beers which were once preferred by Finns are gradually losing its momentum as more and more consumers are growing health conscious.

- The low alcohol beer segment saw a decline of 23% in 2015 as consumers switched to regular strength beers.

The Finland Beer Market Insights 2016 Report provides a complete overview of the Finland beer industry structure offering a comprehensive insight into historical background trends 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

- 2011-2015 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-/off-premise) with 2016 forecasts

- Top line production import export and consumption volume from 2005-2015 with forecasts for 2016

- Value by distribution channel 2011-2015 with 2016 forecasts

- 2014-2016 selected on- / off-premise retail prices

- Details of key beer new product launches in 2015 by company

- Overview of the competitive landscape in the beer market with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy:

- Gain an in-depth understanding of the dynamics and structure of the Finland beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Finland beer market to support your brand development and marketing initiatives

- Understand volume vs. value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Finland beer market

- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Note: Product cover images may vary from those shown
2 of 4


  • Alko Oy
  • Nokian Panimo Oy (Pup)
  • Oy Hartwall ABOlvi Oyj
  • Oy Sinebrychoff AB
  • Servaali Oy
  • MORE
1 Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2 Market Background Briefing
3 Market Update
3.1 New Products and Photo Shots
3.2 Beer Pricing Tables
3.3 Beer Data Tables
4 Brewer Profiles
5 Appendix
5.1 Disclaimer
5.2 Methodology, Wisdom Attributes & Product Definitions
5.3 Map

List of Tables
Table 1: Finland Population Size and Growth, 1987-2018F
Table 2: West Europe Population Size and Growth, 2005-2016F
Table 3: Finland Economic Indicators, 2007-2017F
Table 4: West Europe Commercial Beverage Consumption - Per Capita, 2005-2016F
Table 5: West Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F
Table 6: West Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2015
Table 11: Beer Key Facts
Table 12: Top 10 Beer Brands - Volume, 2013-2015
Table 13: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 14: Licensed Brand Owners and Licensees
Table 15: Beer Market Valuation (Local Currency), 2014-2016F
Table 16: Trade Margin Build-Up Model
Table 17: 3.10.2 Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 18: 3.10.1 Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 23: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 24: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 25: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 26: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 27: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 28: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 29: Beer Market Valuation (Local Currency), 2014-2016F
Table 30: Beer Consumption by Local Definition, 2012-2016F
Table 31: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 32: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 33: Beer Consumption by Type, 2012-2016F
Table 34: Beer Consumption by Geographic Scope, 2012-2016F
Table 35: Beer All Trademarks, 2011-2015
Table 36: Beer Brands by Local Definition, 2011-2015
Table 37: Beer Brands by Standard Price Segment, 2011-2015
Table 38: Beer Brands by Alcoholic Strength, 2011-2015
Table 39: Beer Brands by Type, 2011-2015
Table 40: Imported Brands by Origin, 2011-2015
Table 41: Beer Licensed Brands, 2011-2015
Table 42: Beer Private Label Brands, 2011-2015
Table 43: Beer Trademark Owners, 2011-2015
Table 44: Beer Local Operators, 2011-2015
Table 45: Beer leading Brewers/Importers, 2011-2015
Table 46: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 47: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 48: Hartwall Brand Volumes 2011-2015
Table 49: Olvi Brand Volumes 2011-2015
Table 50: Sinebrychoff Brand Volumes 2011-2015
Table 48: Nokia/PUP Brand Volumes 2011-2015
Table 48: Servaali Brand Volumes 2011-2015

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
Note: Product cover images may vary from those shown
3 of 4


4 of 4
  • Oy Hartwall ABOlvi Oyj
  • Oy Sinebrychoff AB
  • Alko Oy
  • Laitilan wirvoitusjuomatehdas Oy
  • Nokian Panimo Oy (Pup)
  • Servaali Oy
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown