The Maize and Wheat Flour Market in Kenya, Forecast to 2020

  • ID: 3972589
  • Report
  • Region: Kenya
  • 111 Pages
  • Frost & Sullivan
1 of 4
Growing B2B Demand for Wheat Flour Calls for Business Model Changes Involving Vertical Integration and Local Sourcing Strategies

FEATURED COMPANIES

  • Alpha Grain Millers Ltd
  • Diamond Lalji Group (DLG)
  • Kabansora Millers Ltd
  • Pembe Kitui
  • Unga Group Limited
  • Uzuri Foods Ltd
  • MORE

The Kenyan maize and wheat flour market will show strong growth (CAGR of 7.3%) over the next 5 years as changing consumer preferences for wheat flour, improving retail accessibility, and increasing market sophistication drive demand.

Worth $X million in 2015, the Kenyan wheat flour market is expected to reach $X billion by 2020 at a CAGR of X%, accounting for X% of the market by 2020. In comparison, the commercial maize flour market is expected to increase from $X million in 2015 to $X million by 2020 at a CAGR of X%, while posho maize flour will increase from $X million in 2015 to $X million by 2020 at a CAGR of X%.

Both the wheat and commercial maize flour markets in Kenya are very competitive, dominated by Tier I participants. The commercial maize flour market has an additional segment to compete with besides wheat flour - posho flour. Posho millers provide inferior-quality flour at cheaper prices for price-sensitive consumers, and comprise the bulk of the maize flour market in Kenya.

Tier I market competitors involved in both wheat and commercial maize milling include Mombasa Maize Millers (MMM), Diamond Lalji Group (DLG), Pembe-Kitui, and Unga Group Limited. TSS Grain Millers (wheat milling), Uzuri Food Limited (wheat milling), and Alpha Grain Millers (maize milling) conclude the list of Tier I competitors. Tier II and Tier III competitors are also mentioned, as well as the estimated milling capacities of Tier I, II, and III participants. Five key growth opportunities as well as critical success factors are highlighted.

Geographic scope:

Kenya Product scope: Wheat flour, commercial maize flour, and posho maize flour

Application scope: Business-to-business (B2B) and business-to-consumer (B2C) Study period: 2013 to 2020

Objectives of the study:

  • Provide an overview of the African growth path to 2020 and the East African context for the Kenyan analysis through a PESTLE analysis
  • Provide an overview of the maize and wheat milling industry in Kenya, splitting the maize segment into commercial versus posho maize flour
  • Outline the main drivers and restraints impacting the 2 major segments: commercial maize flour and wheat flour
  • Outline the value chains and distribution flows of the 3 segments
  • Provide market metrics and forecast the 3 segments (2013 to 2020)
  • Highlight key growth opportunities in the Kenyan maize and wheat flour market

Key target audience:

  • Current market participants
  • Potential new entrants
  • Grain traders
  • Potential investors
  • Financial institutions
READ MORE
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Alpha Grain Millers Ltd
  • Diamond Lalji Group (DLG)
  • Kabansora Millers Ltd
  • Pembe Kitui
  • Unga Group Limited
  • Uzuri Foods Ltd
  • MORE
1. Executive Summary

 2. Study Scope and Introduction
  • Introduction to Maize and Wheat Milling in Kenya
  • Market Definitions
  • Abbreviations
 3. The African Growth Path - Kenya and East Africa
  • Forecasted GDP CAGRs for African Countries (2015–2020)
  • Kenyan Regional Integration
  • EAC’s Contribution to the African Growth Path
 4. PESTLE Analysis - Kenya and East Africa
  • Political Situation in EAC Countries
  • Role of Agriculture in the EAC
  • Public Sector Involvement in Agriculture - Kenya
  • Private Sector Involvement in Agriculture - Kenya
  • Economic Indicators in EAC Countries
  • Social Indicators in EAC Countries
  • City Comparison - Population Statistics and Dominant Sectors
  • Technological Developments
  • Legal Environment
  • Environmental Analysis - Top Crops per Country
  • Environmental Analysis - Climate Change
  • Environmental Analysis - Infrastructure Development and Trade
 5. Total Kenyan Maize and Wheat Flour Market
  • Market Overview
  • Market Overview - Grain and Flour
  • Market Dynamics - Key Trends Influencing Flows
  • Market Dynamics - Key Levers for B2B Demand Generation
  • Market Dynamics - Key Levers for B2C Demand Generation
  • Market Dynamics - Brand Equity
  • Market Dynamics - Barriers to Entry and Mitigation
  • Market Dynamics - Industry Disruptors and Dynamics
 6. Kenyan Maize Flour Market
  • Formal versus Informal Maize Milling
  • Commercial Maize Flour - Drivers
  • Commercial Maize Flour - Drivers Explained
  • Commercial Maize Flour - Restraints
  • Commercial Maize Flour - Restraints Explained
  • Commercial Maize Flour - Domestic Consumption
  • Commercial Maize Flour Value Chain and Distribution (2015)
  • Commercial Maize Flour - Market Forecast
  • Commercial Maize Flour - Market Forecast Discussion
  • Posho Maize Flour - Domestic Consumption
  • Posho Maize Flour Value Chain and Distribution (2015)
  • Posho Maize Flour - Market Forecast
  • Posho Maize Flour - Market Forecast Discussion
 7. Kenyan Wheat
  • Wheat Flour - Drivers
  • Wheat Flour - Drivers Explained
  • Wheat Flour - Restraints
  • Wheat Flour - Restraints Explained
  • Market Overview - Wheat and Wheat Flour
  • Wheat Flour Value Chain and Distribution (2015)
  • Wheat Flour - Market Forecast
  • Wheat Flour - Market Forecast Discussion 
8. Competitive Analysis
  • Competitive Overview
  • Production Capacities (Metric Tonnes per 24 Hours)
  • Competitive Overview - Market Shares
  • Procurement and Distribution Models
  • Competitor Profiles - Mombasa Maize Millers (MMM)
  • Competitor Profiles - Diamond Lalji Group (DLG)
  • Competitor Profiles - Unga Group Limited
  • Competitor Profiles - Pembe Kitui
  • Competitor Profiles - Alpha Grain Millers Ltd
  • Competitor Profiles - Uzuri Foods Ltd
  • Competitor Profiles - Kabansora Millers Ltd
 9. Conclusions
  • Competitive Markets Using Inefficient Mills
  • Increasing B2B Market Demand for Wheat Flour
 10. Growth Opportunities and Companies to Action
  • Growth Opportunity 1 - Business Diversification
  • Growth Opportunity 2 - Achieving Economies of Scale
  • Growth Opportunity 3 - Growing Importance of the B2B Market Segment for Wheat Flour
  • Growth Opportunity 4 - Increasing Brand Awareness
  • Growth Opportunity 5 - Local Sourcing Strategy is Required
  • Strategic Imperatives for Success and Growth
  • Legal Disclaimer
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
  • Alpha Grain Millers Ltd
  • Diamond Lalji Group (DLG)
  • Kabansora Millers Ltd
  • Mombasa Maize Millers (MMM)
  • Pembe Kitui
  • Unga Group Limited
  • Uzuri Foods Ltd
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll