Smart TV Market Analysis: By Component (WLAN Adapter, Camera, Software, Keypad); By Application (Home Entertainment, Education, Corporate Sector); By Product & By Geography(Americas, Europe, APAC, ROW) - Forecast (2016-2021)

  • ID: 3974130
  • Report
  • Region: Europe
  • 165 pages
  • IndustryARC
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A smart TV is essentially either a television or a set top box that has Internet capabilities integrated in the device. Such a device is equipped with more advanced features and capabilities as compared to a regular television. Apps can be downloaded and accessed on a smart TV and services such as Netflix, YouTube and several others can easily be accessed. Smart TVs can be viewed as an extension of a smart phone or tablet, given the fact that they are capable of most of the features that a smartphone can carry out. This is one of the major factors driving the growth of the smart TV market. With the commercialization and success that 3D TVs have witnessed in the recent past, it won’t be long before smart TVs also receive the same response from the consumers. The increasing use of the Internet and a rapidly growing number of Internet users is adding to the growth of this market.

One of the major factors hindering the growth of this market is the high cost of the TVs. This factor is expected to have a medium to high impact on the market till the end of the forecast period considered in this report. Lack of awareness, especially in underdeveloped and developing nations is another factor affecting the growth of this market.

The Smart TV market can be segmented as:

on the basis of product
Camera, Keypad, Software, Wireless LAN Adapter and Others
In terms of applications
Home Entertainment, Office Use, Education and Others

Currently the developed regions such as North America and Europe are key markets for smart TVs. However, with further technological advances and lowering of prices, it is expected that APAC and South America could prove to be high growth markets in the near future.

By Geography
North America, South America, APAC, Europe, Middle East and Africa

The smart TV market is extremely competitive in nature with major players investing heavily in research and development efforts to be able to bring the latest and best technology first to the market. Some of the leading players are adopting partnerships, alliances, mergers and acquisitions are key strategies to gain a competitive footing in the market.

Following are just a few of the companies that are operating in the Smart TV market

Samsung Electronics Co. Ltd.,
Sony Corporation
Panasonic Corporation
Google, Inc.
Apple, Inc.
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1. Smart TV - Market Overview
2. Executive Summary
3. Smart TV - Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End User Profiling
3.2.3. Top 5 Financials Analysis
4. Smart TV - Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of the Smart TV Market
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of New Entrants
4.4.4. Threat of Substitution
4.4.5. Degree of Competition
5. Smart TV Market- Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers and Distributors
6. Smart TV Market- By Components:
6.1. Camera
6.2. Keypad
6.3. Wireless LAN Adapter
6.4. Software
6.4.1. Operating System
6.5. Others
7. Smart TV Market- By Application:
7.1. Home Entertainment
7.2. Education
7.3. Corporate Sector
7.4. Others
8. Smart TV Market - By Geography:
8.1. Introduction
8.2. Global Study
8.3. Americas
8.3.1. North America
8.3.2. Brazil
8.3.3. Argentina
8.3.4. Others
8.4. Europe
8.4.1. U.K.
8.4.2. France
8.4.3. Germany
8.4.4. Others
8.5. APAC
8.5.1. China
8.5.2. Japan
8.5.3. India
8.5.4. Others
8.6. ROW
9. Market Entropy
9.1. New Product Launches
9.2. M&As, Collaborations, JVs and Partnerships
10. Company Profiles
10.1. Samsung
10.2. Apple
10.3. Google
10.4. LG Electronics
10.5. Haier
10.6. Micromax
10.7. Microsoft
10.8. Panasonic
10.9. Philips
10.10. Sharp
10.11. Sony
10.12. Toshiba
10.13. Others
  • More than 40 Companies are profiled in this Research Report, Complete List available on Request -
" - Financials would be provided on a best efforts basis for private companies"
11. Appendix
11.1. Abbreviations
11.2. Sources
11.3. Research Methodology
11.4. Bibliography
11.5. Compilation of Expert Insights
11.6. Disclaimer
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LG Electronics
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