Europe Sports Nutrition Market by Type, Distribution Channel and End User - Opportunity Analysis and Industry Forecasts, 2014-2021

  • ID: 3976185
  • Report
  • Region: Europe
  • 147 pages
  • Allied Analytics LLP
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FEATURED COMPANIES

  • Glanbia PLC
  • Nutrend DSas
  • Olimp Laboratories Sp Zoo
  • PowerBar Europe GmbH
  • Science in Sports Plc
  • The Coca-Cola Company
  • MORE
Europe Sports Nutrition Market by Type (Protein Powder, Iso Drink Powder, Capsule/Tablets {Creatine, BCAA, and Others}, Supplement Powder, RTD Protein Drinks, Iso & Other Sports Drinks, Carbohydrate Drinks, Protein Bars, Carbohydrate/Energy Bars, and Other Supplements), Distribution Channel (Large Retail & Mass Merchandisers, Small Retail, Drug & Specialty Stores, Fitness Institutions, and Online & Others), and End User (Athletes, Bodybuilders, Recreational Users, and Lifestyle Users) - Opportunity Analysis and Industry Forecasts, 2014-2021

Sports nutrition is concerned with the intake of sports drinks, bars, powders, and other dietary supplements to enhance athletic performance. Athletes and bodybuilders were the prime consumers of these products a decade ago; however, adoption of these products among recreational and lifestyle users has witnessed a decent increase over the past few years. These products offer several functional benefits such as weight management, strengthening of the immune system, building muscle growth, meal replacement, and help restore the energy levels after workout.

Major factors that drive the growth of the market include consistent increase in the number of health clubs & fitness centers, obesity prevalence, and increase in adoption among nontraditional users. Trending online retail and change in consumer preference for herbal and natural products are expected to promote the development of the market. However, availability of inexpensive counterfeit products and food safety issues restrain the market growth.

The market is segmented on the basis of product type into protein powder, Iso drink powder, capsule/tablets (creatine/BCAA and others), supplement powder, RTD protein drinks, Iso & other sports drinks, carbohydrate drinks, protein bars, carbohydrate/energy bars, and other supplements. Iso & other sports drinks occupied a prominent share of over 40% in 2015, owing to higher popularity among nontraditional users. Carbohydrate/energy bars is expected to witness the highest growth rate during the forecast period, owing to the increase in demand for healthy and lifestyle foods.

Major end users of sports nutrition products comprise athletes, bodybuilders, recreational users, and lifestyle users. Athletes and bodybuilders together accounted for over 50% of the European sports nutrition market revenue in 2015. However, rise in adoption of sports nutrition products among lifestyle users is expected to witness the fastest growth. Moreover, growth in demand for these products in the mainstream market, which comprises youth, women, working professionals, and other nonconventional users drive the market growth.

The report segments the market into five main distribution channels namely large retail & mass merchandisers, small retail, drug & specialty stores, fitness institutions and, online & others. Large retail & mass merchandisers generated the highest revenue in 2015, owing to increasing usage of sports nutrition products as lifestyle food. Sale of sports nutrition products through the online platform has witnessed tremendous growth in the European region. A wide variety of products and online discounts have attracted the consumers’ attention towards online purchase of nutrition products, thus, fostering the growth of the market.

The market is studied across the UK, Germany, France, Italy, Spain, and rest of Europe. UK has the highest penetration in online retail in Europe. Eastern European countries is expected to witness notable growth rates due to rise in health awareness coupled with increase in disposable income.

Key players profiled in the report include Glanbia PLC, The Coca-Cola Company, Atlantic Multipower Germany GmbH and Co. OHG (Atlantic Grupa D.D.), Maxinutrition Ltd. (GlaxoSmithKline PLC), Olimp Laboratories Sp. Zoo., Nutrend D.S.,a.s., Ultimate Nutrition Inc., PowerBar Europe GmbH, Science in Sports Plc., and PacificHealth Laboratories Inc.

Key Benefits:

The report includes extensive analysis of the factors that drive as well as restrain the Europe sports nutrition market.
The market projections for the period 2016–2021 are included along with factors that affect the same.
The report also provides quantitative as well as qualitative market trends to help the stakeholders understand the situations prevailing in the market.
SWOT analysis enables to study the internal environment of the leading companies for strategy formulation.
Competitive intelligence highlights the business practices followed by the leading market players across various geographies.

KEY MARKET SEGMENTS:

The market is segmented on the basis of product type, end user, distribution channel, and country.

BY PRODUCT TYPE

Protein Powder
Iso Drink Powder
Capsule/Tablets (Creatine, BCAA, and Others)
Supplement Powder
RTD Protein Drinks
Iso & Other Sports Drinks
Carbohydrate Drinks
Protein Bars
Carbohydrate/Energy Bars
Other Supplements

BY END USER

Athletes
Bodybuilders
Recreational Users
Lifestyle Users

BY DISTRIBUTION CHANNEL

Large Retail & Mass Merchandisers
Small Retail
Drug & Specialty Stores
Fitness Institutions
Online & Others

BY COUNTRY

UK
Germany
France
Italy
Spain
Rest of Europe
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Glanbia PLC
  • Nutrend DSas
  • Olimp Laboratories Sp Zoo
  • PowerBar Europe GmbH
  • Science in Sports Plc
  • The Coca-Cola Company
  • MORE
CHAPTER 1 INTRODUCTION

1.1 Report Description
1.2 Key Benefits
1.3 Key Market Segments
1.4 Research Methodology

1.4.1 Secondary Research
1.4.2 Primary Research
1.4.3 Analyst Tools and Models

CHAPTER 2 EXECUTIVE SUMMARY

2.1 CXO Perspective

CHAPTER 3 MARKET OVERVIEW

3.1 Market Definition and Scope
3.2 Key Findings

3.2.1 Top Impacting Factors
3.2.2 Top Investment Pockets
3.2.3 Top Winning Strategies, 2012-2015 (%)

3.3 Porters Five Forces Analysis

3.3.1 Low switching cost increases the bargaining power of the buyers
3.3.2 Easy availability of ingredients and low product differentiation lowers the bargaining power of suppliers
3.3.3 Government regulations lowers the threat of new entrants in the industry
3.3.4 Increasing popularity of better-for-you food & beverages leads to high threat of substitutes
3.3.5 Presence of numerous competitors increases industrial rivalry

3.4 Value Chain Analysis
3.5 Market Player Positioning, 2015
3.6 Market Share Analysis, 2015 (%)
3.7 Drivers

3.7.1 Rise in obesity and increase in health clubs and fitness centers
3.7.2 Pervasiveness of sports culture
3.7.3 Increase in the number of non-traditional users

3.8 Restraints

3.8.1 Availability of cheap counterfeit products and food safety issues

3.9 Opportunities

3.9.1 Rising trend of online retail
3.9.2 Increasing demand for herbal and natural products

CHAPTER 4 EUROPE SPORTS NUTRITION MARKET BY PRODUCT TYPE

4.1 Protein Powder

4.1.1 Key Market Trends
4.1.2 Key Growth Factors and Opportunities
4.1.3 Market Size and Forecast

4.2 Iso Drink Powder

4.2.1 Key Market Trends
4.2.2 Key Growth Factors and Opportunities
4.2.3 Market Size and Forecast

4.3 Capsule/Tablets (Creatine, BCAA and others)

4.3.1 Key Market Trends
4.3.2 Key Growth Factors and Opportunities
4.3.3 Market Size and Forecast

4.4 Supplement Powder

4.4.1 Key Market Trends
4.4.2 Key Growth Factors and Opportunities
4.4.3 Market Size and Forecast

4.5 RTD Protein Drinks

4.5.1 Key Market Trends
4.5.2 Key Growth Factors and Opportunities
4.5.3 Market Size and Forecast

4.6 Iso & Other Sports Drinks

4.6.1 Key Market Trends
4.6.2 Key Growth Factors and Opportunities
4.6.3 Market Size and Forecast

4.7 Carbohydrate Drinks

4.7.1 Key Market Trends
4.7.2 Key Growth Factors and Opportunities
4.7.3 Market Size and Forecast

4.8 Protein Bars

4.8.1 Key Market Trends
4.8.2 Key Growth Factors and Opportunities
4.8.3 Market Size and Forecast

4.9 Carbohydrate/Energy Bars

4.9.1 Key Market Trends
4.9.2 Key Growth Factors and Opportunities
4.9.3 Market Size and Forecast

4.10 Other Supplements

4.10.1 Key Market Trends
4.10.2 Key Growth Factors and Opportunities
4.10.3 Market Size and Forecast

CHAPTER 5 EUROPE SPORTS NUTRITION MARKET BY END USER

5.1 Athletes

5.1.1 Key Market Trends
5.1.2 Key Growth Factors and Opportunities
5.1.3 Market Size and Forecast

5.2 Bodybuilders

5.2.1 Key Market Trends
5.2.2 Key Growth Factors and Opportunities
5.2.3 Market Size and Forecast

5.3 Recreational Users

5.3.1 Key Market Trends
5.3.2 Key Growth Factors and Opportunities
5.3.3 Market Size and Forecast

5.4 Lifestyle Users

5.4.1 Key Market Trends
5.4.2 Key Growth Factors and Opportunities
5.4.3 Market Size and Forecast

CHAPTER 6 EUROPE SPORTS NUTRITION MARKET BY DISTRIBUTION CHANNEL

6.1 Large Retail & Mass Merchandisers

6.1.1 Key Market Trends
6.1.2 Key Growth Factors and Opportunities
6.1.3 Market Size and Forecast

6.2 Small Retail

6.2.1 Key Market Trends
6.2.2 Key Growth Factors and Opportunities
6.2.3 Market Size and Forecast

6.3 Drug & Specialty Stores

6.3.1 Key Market Trends
6.3.2 Key Growth Factors and Opportunities
6.3.3 Market Size and Forecast

6.4 Fitness Institutions

6.4.1 Key Market Trends
6.4.2 Key Growth Factors and Opportunities
6.4.3 Market Size and Forecast

6.5 Online & Others

6.5.1 Key Market Trends
6.5.2 Key Growth Factors and Opportunities
6.5.3 Market Size and Forecast

CHAPTER 7 EUROPE SPORTS NUTRITION MARKET BY COUNTRY

7.1 Europe
7.1.1 Market Size and Forecast, by Type
7.1.2 Market Size and Forecast, by User
7.1.3 Market Size and Forecast, by Distribution Channel
7.2. U.K.
7.2.1 Key Market Trends
7.2.2 Key Drivers and Opportunities
7.2.2.1 Market Size and Forecast by Type
7.2.2.2 Market Size and Forecast by Distribution Channel
7.3 Germany
7.3.1 Key Market Trends
7.3.2 Key Drivers and Opportunities
7.3.2.1 Market Size and Forecast by Type
7.3.2.2 Market Size and Forecast by Distribution Channel
7.4 France
7.4.1 Key Market Trends
7.4.2 Key Drivers and Opportunities
7.4.2.1 Market Size and Forecast by Type
7.4.2.2 Market Size and Forecast by Distribution Channel
7.5 Spain
7.5.1 Key Market Trends
7.5.2 Key Drivers and Opportunities
7.5.2.1 Market Size and Forecast by Type
7.5.2.2 Market Size and Forecast by Distribution Channel
7.6 Italy
7.6.1 Key Market Trends
7.6.2 Key Drivers and Opportunities
7.6.2.1 Market Size and Forecast by Type
7.6.2.2 Market Size and Forecast by Distribution Channel
7.7 Rest of Europe
7.7.1 Key Market Trends
7.7.2 Key Drivers and Opportunities
7.7.2.1 Market Size and Forecast by Type
7.7.2.2 Market Size and Forecast by Distribution Channel

CHAPTER 8 COMPANY PROFILES
8.1 Glanbia Plc.
8.1.1 Company Overview
8.1.2 Operating Business Segments
8.1.3 Business Performance
8.1.4 Key Strategic Moves & Developments
8.1.5 SWOT Analysis
8.2 The Coca-Cola Company
8.2.1 Company Overview
8.2.2 Business Performance
8.2.3 Key Strategic Moves and Developments
8.2.4 SWOT Analysis
8.3 Atlantic MultiPower Germany GmbH and Co. OHG (Atlantic Grupa D.D.)
8.3.1 Company Overview
8.3.2 Key Strategic Moves and Developments
8.3.3 SWOT Analysis
8.4 MaxiNutrition Ltd. (GlaxoSmithKline PLC)
8.4.1 Company Overview
8.4.2 Key Strategic Moves and Developments
8.4.3 SWOT Analysis
8.5 Olimp Laboratories Sp. zoo
8.5.1 Company Overview
8.5.2 SWOT Analysis
8.6 Nutrend D.S.,a.s
8.6.1 Company Overview
8.6.2 Key Strategic Moves and Developments
8.6.3 SWOT Analysis
8.7 Ultimate Nutrition Inc.
8.7.1 Company Overview
8.7.3 SWOT Analysis
8.8 PowerBar Europe GmbH
8.8.1 Company Overview
8.8.2 Operating Business Segments
8.8.3 SWOT Analysis
8.9 Science in Sport
8.9.1 Company Overview
8.9.2 Operating Business Segments
8.9.3 Business Performance
8.9.4 Key Strategic Moves and Developments
8.9.5 SWOT Analysis
8.10 PacificHealth Laboratories, Inc.
8.10.1 Company Overview
8.10.2 Operating Business Segments
8.10.3 SWOT Analysis
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Glanbia PLC
  • Nutrend DSas
  • Olimp Laboratories Sp Zoo
  • PowerBar Europe GmbH
  • Science in Sports Plc
  • The Coca-Cola Company
  • MORE
Europe Sports Nutrition Market to Reach $10,429 Million, By 2021, according to new research .Isotonic (Iso) sports drinks generated the largest market revenue in 2015, owing to higher adoption of these products in the mainstream market.

Rise in obesity, increase in the number of health centers & fitness clubs, pervasiveness of sports culture, and increase in the number of nontraditional users foster the growth of the market. Rise in trend of online retail and growing demand for herbal and natural products are expected to offer lucrative opportunities for the market growth. However, availability of cheap counterfeit products and food safety issues hamper the development of the market.

The region was characterized with higher demand from Western European countries such as the UK, France, Germany, and others. In addition, Eastern European countries are expected to witness healthy growth over the next 4-5 years, owing to the increase in health awareness and rise in income of middle class customer groups.

Isotonic & other sports drinks accounted for the largest share of the market revenue in 2015. However, protein powder segment is expected to grow at a notable pace owing to the increase in popularity and rise in adoption of protein-rich foods. Carbohydrate/energy bars segment is anticipated to grow at the highest CAGR of 10.5% during the forecast period on account of the increase in demand for healthy and lifestyle foods.

Athletes constituted the largest end users of sports nutrition products in Europe, accounting for over 30% of the total market revenue in 2015 on account of greater adoption of Iso sports drinks and other products among these traditional users. However, lifestyle users are anticipated to grow at the highest CAGR of 8.2%, owing to the increase in health awareness.

The market is classified by distribution channel into large retail & mass merchandisers, small retail, drug & specialty stores, fitness institutions, and online & others. In 2015, Large retail & mass merchandisers accounted for the largest market share of over 28%, owing to the mass adoption of such products through this distribution channel. With online purchase of these products gaining momentum, the channel is expected to increase its penetration in total sales, primarily on account of the increase in smartphone & tablet sales and the extensive availability of these products on various online platforms.

The report provides a detailed analysis of the key European countries, which include the UK, Germany, France, Italy, Spain, and rest of Europe.

UK accounted for the largest market share of over 25% in 2015 and is expected to maintain its dominance throughout the forecast period. This is ascribed to the higher adoption of Iso & other sports drinks and protein powders among recreational and lifestyle users in the country. The region has seen a significant rise in demand for sports nutrition products, which has led to expansion of the customer base. In addition, products such as meal replacement, protein supplements and RTD drinks are gaining popularity, particularly among women consumers, on account of the growing inclination towards achieving a fitter and toned body. Over the past few years, there has been an upsurge in the number of fitness clubs and their memberships. As per the industry sources, in 2014, 1 in every 8 persons in UK was a fitness club member, thereby fueling the demand for sports nutrition products. Companies such as, Myprotein, have launched protein-enriched packaged food, such as hot chocolate and mocha hot drink protein powder in the country, to cater to the growing demand from consumers.

Growing adoption of health and fitness trend among the German consumers has led to increase in demand for sports nutrition products. Germany is one among the 10 obese countries, where more than 50% of the population is obese. Obesity has become a matter of concern in Germany, as there has been a surge in the number of weight-related surgeries such as gastric bypass and liposuction to prevent the effects of excess weight on health. Adoption of high-end meal replacement options including sports supplements and food, as a substitute for regular meals, has increased at a rapid pace in the past few years.

Key Findings of the Europe Sports Nutrition Market:

UK had the highest penetration of sports nutrition products in 2015
Large retail & mass merchandisers accounted for the largest market share of over 28% in 2015
Athletes and bodybuilders, collectively accounted for over 50% of the revenues in 2015
UK, Germany, and France are expected to witness the rise in demand for high-end sports nutrition products
Lifestyle users are anticipated to grow the fastest from 2016 to 2021
Online retail for sports nutrition products is expected to gain momentum over the forecast period

Leading players profiled in the report include Glanbia PLC, The Coca-Cola Company, Atlantic Multipower Germany GmbH and Co. OHG (Atlantic Grupa D.D.), Maxinutrition Ltd. (GlaxoSmithKline PLC), Olimp Laboratories Sp. Zoo, Nutrend D.S.,a.s., Ultimate Nutrition Inc., PowerBar Europe GmbH, Science in Sports Plc., and PacificHealth Laboratories Inc.
Note: Product cover images may vary from those shown
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  • Glanbia PLC
  • The Coca-Cola Company
  • Atlantic Multipower Germany GmbH and Co OHG (Atlantic Grupa DD) Germany GmbH and Co OHG (Atlantic Grupa DD)
  • Maxinutrition Ltd (GlaxoSmithKline PLC)
  • Olimp Laboratories Sp Zoo
  • Nutrend DSas
  • Ultimate Nutrition Inc
  • PowerBar Europe GmbH
  • Science in Sports Plc
  • PacificHealth Laboratories Inc
Note: Product cover images may vary from those shown
6 of 5
Note: Product cover images may vary from those shown
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