Online Travel Market by Mode of Booking, Types of Platform, Service Types and Age Group - Global Opportunity Analysis and Industry Forecast, 2014-2022

  • ID: 3976208
  • Report
  • Region: Global
  • 110 pages
  • Allied Analytics LLP
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FEATURED COMPANIES

  • Airbnb Inc
  • Alibaba Group
  • Elong Inc
  • Hays Travel limited
  • MakeMytrip Limited
  • Thomas Cook Group plc
  • MORE
Online Travel Market by Mode of Booking (Online Travel Agencies and Direct Travel Suppliers), Types of Platform (Mobile and Desktop), Service Types (Transportation, Travel Accommodation, and Vacation Packages), and Age Group (22-31, 32-43, 44-56, and >56) - Global Opportunity Analysis and Industry Forecast, 2014-2022

Travel and tourism is one of the largest and fastest growing industries, as there has been a surge in the number of travelers in the recent years, for various reasons such as recreation, enjoyment, relaxation, and business among others. In the year 2014, this increase in number of travelers and their travel spent accounted for nearly 10% of the global GDP. To cater this potential target audience, market players have adopted various approaches, the most effective being the internet.

Online travel services have gained popularity among travelers as it enables them to avail a number of services such as booking flight tickets, hotels, holiday packages, and car rentals using their phone or computer anytime and anywhere. Online travel services can be availed either through online travel agencies (OTAs) or direct travel suppliers. According to market analysis, online travel bookings witnessed a growth of nearly 12.1% in 2015 and the rate has been growing steadily.

Online travel services offer convenient usage of debit & credit cards and a platform to compare prices, features, and services of online travel products, which has led to the escalation in adoption of these services. Moreover, customers tend to rely on websites review to avail the best online travel deals. Hectic lifestyle, rise in disposable income, and increased spending power has encouraged people to plan holiday trips at frequent intervals, thus, driving the online travel market growth. Also, entry of established ecommerce players such as Alibaba (online travel site Alitrip), in online travel market, is intensifying the market competition.

The market is categorized by mode of booking, types of platform, types of services, age group and geography. By mode of booking, the online travel market comprises online travel agencies (OTAs) and direct travel suppliers. Based on types of platform, the market is sub-segmented into mobile and desktop. By types of services, it is sub-segmented by transportation, travel accommodation, and travel packages. Based on age group, the market is bifurcated into 22-31, 32-43, 44-56, and >56. By geography, the market is broadly segmented into North America, Europe, Asia-Pacific, and LAMEA. Key players profiled in the report are Expedia, Inc., Priceline Group Inc., TripAdvisor LLC, Ctrip.com International, Ltd., Hostelworld Group, Hotel Urbano Travel and Tourism SA, Cheapoair.Com. Trivago GmbH, Thomas Cook Group Plc, and MakeMyTrip Limited.

Key Benefits::

The study provides an in-depth analysis of the online travel market to elucidate the imminent investment pockets.
Current trends and future estimations are outlined to single out profitable trends and gain a stronger foothold in the market.
The report provides information about key drivers, restraints, and opportunities with a detailed impact analysis.
Quantitative analysis of the current market and estimations from 2014 to 2022 is provided to showcase the financial competency.
Porter’s Five Forces model of the industry illustrate the potency of the buyers and suppliers.
Value chain analysis provides a clear understanding of the roles of stakeholders involved.

MARKET SEGMENTATION

The market is segmented on the basis of mode of booking, types of platform, and service types, age group, and geography.

BY MODE OF BOOKING

Online Travel Agencies
Direct Travel Suppliers

BY TYPES OF PLATFORM

Mobile
Desktop

BY SERVICE TYPES

Transportation
Travel Accommodation
Vacation Packages

BY AGE GROUP

22–31
32–43
44–56
>56

BY GEOGRAPHY

North America
U.S.
Canada
Mexico
Europe
U.K.
France
Germany
Rest of Europe
Asia-Pacific
India
China
Japan
Rest of Asia- Pacific
LAMEA
Latin America
Middle East
Africa
READ MORE
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Airbnb Inc
  • Alibaba Group
  • Elong Inc
  • Hays Travel limited
  • MakeMytrip Limited
  • Thomas Cook Group plc
  • MORE
CHAPTER 1 INTRODUCTION

1.1. Report description
1.2. Key benefits
1.3. Key market segments
1.4. Research methodology

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. CXperspective

CHAPTER 3 MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies

3.3. Value chain analysis
3.4. Porters five force analysis

3.4.1. Bargaining power of suppliers
3.4.2. Bargaining power of buyers
3.4.3. Threat of new entrants
3.4.4. Competitive rivalry
3.4.5. Threat of substitutes

3.5. Market positioning, 2015
3.6. Market dynamics

3.6.1. Drivers

3.6.1.1. Rise of social media
3.6.1.2. Secured online payment mechanism
3.6.1.3. Growing middle and upper middle class

3.6.2. Restraints

3.6.2.1. Varying socio-economic conditions

3.6.3. Opportunities

3.6.3.1. Proliferation of mobile usage and innovative mobile travel apps

CHAPTER 4 GLOBAL ONLINE TRAVEL MARKET, BY MODE OF BOOKING

4.1. Overview

4.1.1. Market size and forecast

4.2. Online travel agents (OTA)

4.2.1. Key market trends
4.2.2. Growth factors and opportunities
4.2.3. Market size and forecast

4.3. Direct travel suppliers

4.3.1. Key market trends
4.3.2. Growth factors and opportunities
4.3.3. Market size and forecast

CHAPTER 5 GLOBAL ONLINE TRAVEL MARKET, BY TYPES OF PLATFORM

5.1. Overview

5.1.1. Market size and forecast

5.2. Mobile

5.2.1. Key market trends
5.2.2. Growth factors and opportunities
5.2.3. Market size and forecast

5.3. Desktop

5.3.1. Key market trends
5.3.2. Growth factors and opportunities
5.3.3. Market size and forecast

CHAPTER 6 GLOBAL ONLINE TRAVEL MARKET, BY SERVICE TYPES

6.1. Overview

6.1.1. Market size and forecast

6.2. Transportation

6.2.1. Key market trends
6.2.2. Growth factors and opportunities
6.2.3. Market size and forecast

6.3. Travel accommodation

6.3.1. Key market trends
6.3.2. Growth factors and opportunities
6.3.3. Market size and forecast

6.4. Vacation packages

6.4.1. Key market trends
6.4.2. Growth factors and opportunities
6.4.3. Market size and forecast

CHAPTER 7 GLOBAL ONLINE TRAVEL MARKET, BY AGE GROUP

7.1. Overview

7.1.1. Market size and forecast

7.2. 22-33

7.2.1. Key market trends
7.2.2. Growth factors and opportunities
7.2.3. Market size and forecast

7.3. 32-43

7.3.1. Key market trends
7.3.2. Growth factors and opportunities
7.3.3. Market size and forecast

7.4. 44-56

7.4.1. Key market trends
7.4.2. Growth factors and opportunities
7.4.3. Market size and forecast

7.5. 56 and above

7.5.1. Key market trends
7.5.2. Growth factors and opportunities
7.5.3. Market size and forecast

CHAPTER 8 GLOBAL ONLINE TRAVEL MARKET, BY GEOGRAPHY

8.1. Overview

8.1.1. Market size and forecast

8.2. North America

8.2.1. Key market trends
8.2.2. Growth factors and opportunities
8.2.3. Market size and forecast
8.2.4. U.S.
8.2.4.1. Market size and forecast
8.2.5. Canada
8.2.5.1. Market size and forecast
8.2.6. Mexic
8.2.6.1. Market size and forecast
8.3. Europe
8.3.1. Key market trends
8.3.2. Growth factors and opportunities
8.3.3. Market size and forecast
8.3.4. U.K.
8.3.4.1. Market size and forecast
8.3.1. Germany
8.3.1.1. Market size and forecast
8.3.2. France
8.3.2.1. Market size and forecast
8.3.3. Rest of Europe
8.3.3.1. Market size and forecast
8.4. Asia-pacific
8.4.1. Key market trends
8.4.2. Growth factors and opportunities
8.4.3. Market size and forecast
8.4.4. India
8.4.4.1. Market size and forecast
8.4.5. China
8.4.5.1. Market size and forecast
8.4.6. Japan
8.4.6.1. Market size and forecast
8.4.7. Rest of Asia-pacific
8.4.7.1. Market size and forecast
8.5. LAMEA (Latin America, Middle East, and Africa)
8.5.1. Key market trends
8.5.2. Growth factors and opportunities
8.5.3. Market size and forecast
8.5.4. Latin America
8.5.4.1. Market size and forecast
8.5.5. Middle East
8.5.5.1. Market size and forecast
8.5.6. Africa
8.5.6.1. Market size and forecast
CHAPTER 9 COMPANY PROFILES
9.1. Expedia, Inc.
9.1.1. Company overview
9.1.2. Operating business segments
9.1.3. Business performance
9.1.4. Key strategic moves & developments
9.2. Priceline Group Inc.
9.2.1. Company overview
9.2.2. Operating business segments
9.2.3. Business performance
9.2.4. Key strategic moves & developments
9.3. TripAdvisor LLC
9.3.1. Company overview
9.3.2. Operating business segments
9.3.3. Business performance
9.3.4. Key strategic moves & developments
9.4. MakeMytrip Limited
9.4.1. Company overview
9.4.2. Operating business segments
9.4.3. Business performance
9.4.4. Key strategic moves & developments
9.5. Hostelworld Group
9.5.1. Company overview
9.5.2. Business performance
9.5.3. Key strategic moves & developments
9.6. Thomas Cook Group Plc
9.6.1. Company overview
9.6.2. Business performance
9.6.3. Key strategic moves & developments
9.7. TrivagGmbH
9.7.1. Company overview
9.7.2. Key strategic moves & developments
9.8. Cheapoair.Com
9.8.1. Company overview
9.8.2. Key strategic moves & developments
9.9. Hotel UrbanTravel and Tourism Sa
9.9.1. Company overview
9.9.2. Key strategic moves & developments
9.10. Ctrip.Com International, Ltd.
9.10.1. Company overview
9.10.2. Key strategic moves & developments
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FEATURED COMPANIES

  • Airbnb Inc
  • Alibaba Group
  • Elong Inc
  • Hays Travel limited
  • MakeMytrip Limited
  • Thomas Cook Group plc
  • MORE
Global Online Travel Market is estimated to reach $1,091 billion by 2022, according to a new report by . Asia-Pacific is expected to witness the highest growth during the forecast period. Direct travel suppliers, such as hotels, airlines and car rental companies, which offer booking facilities on their websites, dominate the market, whereas Online Travel Agencies (OTAs) would witness higher growth over the next 5 - 6 years.

Growth of the online travel market is driven by the increase in internet penetration, rise in disposable income of people in emerging markets, and ease of comparing a variety of travel options online. Market players are introducing innovative travel and vacation package deals to assist travelers in making sound travel decisions as per their spending capability, such as affordable packages for international destination, discounts on car rentals and cash back on international flights.

Direct travel suppliers segment accounted for approximately 57% of the overall online travel market revenue in 2015.Though, the segment would continue to dominate the market over the analysis period, a gradual reduction in its market share is expected, owing to the growing popularity of online travel agencies (OTAs). OTAs are expanding their offerings at a rapid rate to attract travelers and increase their customer base.

Based on booking platforms, the market is segmented into mobile and desktop. Mobile platform attributes to two-sevenths of the market revenue and is anticipated to witnesshighest growth in coming years. This is attributed to increased penetration of smartphones and growing confidence of people in safety of mobile payments.

Transportation segment is projected to maintain its lead in the overall online travel services market, owing to rise in online flight bookings. Expansion in the number of low-cost carriers and growth in the number of connecting flights for tier I and II cities across the globe, drive the growth of flight bookings. In addition, online rail bookings witnessed a significant growth in the past few years. Expedia, a leading online travel agency, has announced its plans to launch a rail ticketing service in Europe by end of 2016, to mark its presence in the rail services within the transportation segment.

The online travel market is segmented on the basis of age group, wherein the travelers in the age group of 32 - 43 years, occupy a major portion of the market. However, from a growth perspective, the young travelers within the age group of 2231 years, would witness the highest CAGR, due to extensive use of social media and smartphones for travel planning and bookings.

North America accounted for the majority revenue in 2015; however, Asia-Pacific is estimated to overtake North America in coming years to become the leading revenue-generating region. This is attributed to growing disposable income, growth inmiddle-class segment, increased penetration of Internet facilities, and increase in the number of youth population in emerging markets of Asia-Pacific.

Key Findings

Growing exposure to multimedia phones and increased penetration of online services would accelerate the growth of the overall online travel market.
India is estimated to be the fastest growing country in Asia-Pacific, growing at a CAGR of 18.5% during the forecast period.
Travelers within the age group of 22 and 31 years are more inclined towards online travel services, as they are more tech savvy and are constantly connected to social media.
Flights and hotel bookings are anticipated to grow at an unprecedented rate.

Key players profiled in this report are Expedia, Inc., Priceline Group Inc., TripAdvisor Inc., Ctrip.com International, Ltd., Hostelworld Group, Hotel Urbano Travel and Tourism SA, Fareportal, Inc., Trivago GmbH, ThomasCook Group, and MakeMyTrip Limited.
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  • Expedia Inc
  • Priceline Group Inc
  • TripAdvisor LLC
  • CtripCom International Ltd
  • Hostelworld Group
  • Hotel Urbano Travel and Tourism Sa
  • CheapoairCom
  • Trivago Gmbh
  • Thomas Cook Group plc
  • MakeMytrip Limited
  • Other players in the value chain include (profiles not included in the report)
  • Alibaba Group
  • Elong Inc
  • TUI Group
  • Tuniu Corporation
  • AirGorilla LLC
  • Hays Travel limited
  • Airbnb Inc
  • Yatra Online Private Limited India
Note: Product cover images may vary from those shown
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