2016 Segmentation of the Market for Cognitive Health Supplements

  • ID: 3977835
  • Report
  • Multi-sponsor Surveys, Inc.
1 of 2

2016 study finds expanding opportunities for cognitive health supplements over the past 2 years, with growing interest in improving cognitive function and increased use of supplements, particularly blended supplements formulated for brain/memory health.

The 2016 Segmentation of the Market for Cognitive Health Supplements, 2nd in a trended series, examines:

  •  Market size and profile
  •  Divergent needs across generations
  •  Cognitive health benefits sought
  •  Details of cognitive health supplement use - - brands, usage habits, satisfaction, etc.
  •  Insights into effective marketing messages
  •  Consumer knowledge and information needs
  •  Professional recommendations
  •  Market potential
  •  Profile of ‘best prospects’
  •  Market Segmentation Analysis to identify distinct segments differentiated with regard to their cognitive health needs, attitudes and product preferences.

METHODOLOGY

  • Online interviews conducted among a national U.S. sample of 1,004 adults aged 18 or older, plus an oversample to ensure interviews with 300 current cognitive health supplement users.
  • Interviewing conducted between February 17 and March 2, 2016.
  • Trends from the benchmark 2014 study included where applicable.
Note: Product cover images may vary from those shown
2 of 2

Loading
LOADING...

3 of 2
Note: Product cover images may vary from those shown
Adroll
adroll