2015 Study of the Market for Flea & Tick Control Products

  • ID: 3977836
  • Report
  • Multi-sponsor Surveys, Inc.
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Tracking dog and cat owners’ changing approaches and attitudes toward flea and tick management, the survey 2015 Study of the Market for Flea & Tick Control provides research into the Products. Part of a continuing series of trended surveys, the study provides subscribers with in-depth, actionable market insights on the process dog and cat owners go through in selecting flea, tick and heartworm prevention and control products.

Some of the topics explored include:

  • Experience with fleas and ticks
  • Flea and tick control product use - reason for use, primary product used, frequency of use, products used for home and yard, concerns for pet safety related to product use, etc.
  • Flea and tick control intentions - plans for future product use changes, products likely to use next season
  • Product brand awareness and use
  • Purchase details - outlet used and reasons for selecting that outlet, amount spent past six months on flea and tick control products, price comparison of purchase at a vet’s office vs. retail outlet, etc.
  • Heartworm medication use
  • All-In-One medication use
  • Product information sources
  • Market Segmentation Analysis
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