Turkey Documentary Television Market Size, Share, Development, Growth and Demand Forecast to 2022

  • ID: 3978106
  • Report
  • Region: Turkey
  • 48 pages
  • P&S Market Research
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The increasing number of TV viewers and growing interest of Turkish people in documentaries are the key growth drivers for the documentary television market in the country. The number of TV viewers in Turkey has increased considerably in the recent past. The regular TV watching population in the country has increased from 39% in 2009 to 58% in 2014. The occasional TV watching population has also increased in the recent past. This includes the viewers of documentaries. Among the various media formats, the investment in television by the media companies has increased from 52% of the total media investment in 2009 to 60% in 2014. This also shows a favorable environment for the TV programming and related markets.

Turkey Documentary Television Market

Earlier, documentaries in country were considered an offbeat genre that was liked by very less number of people. RTUK (The Supreme Council on Radio and Television) oversees the content of TV broadcasts in Turkey. RTUK had been using documentaries as a punishment, as when a program broadcast on a particular TV channel was found to be against the regulation; the TV channel was required to show a documentary during that broadcast slot. The documentaries were programmed during festivals at venues with less than adequate screening facilities, owing to low interest of people in them. But the scenario has been changing and the documentaries are now liked by large number of people, including the teenagers. The Turkish Radio and Television Corporation (TRT), the major TV broadcaster in Turkey has established a channel TRT-Belgesel, which is completely dedicated to documentaries. The critical discussions and appreciations on several documentary topics have been observed in the recent past among viewers, which has been driving the growth of the documentary television market in the country.

With the increasing interest of people in documentaries, the production and broadcasting of documentaries are now attracting investment in Turkey. The documentaries are garnering more exposure than before. The independent documentary filmmakers are also receiving partial government support in terms of monetary funding. This has not only been changing the production landscape, owing to increase in funding, but also the filmmakers have more independence in the choice of subject of their documentaries. This is expected to provide ample growth opportunity for the documentary television market in the country.

The documentaries have been an interest of people from higher age group in Turkey. Earlier, the teenage population was neither interested in watching documentaries, nor were they targeted by the documentary producers and broadcasters. However, with the growing education level in the country and developing interest of teenage population in serious informative and educational programs, the viewership of documentaries in the age group of 11 - 14 years have increased.

Wildlife has been the most popular documentary genre among the Turkish TV viewers. The changing tastes and preferences of people have been increasing the viewership in other genres including sports. The key reason for this is large youth population in the country. The median age of people in Turkey in 2014 was 29.6 years.

The major companies in the Turkey documentary television market include Turkish Radio and Television Corporation (TRT), Discovery Communications Inc., Time Warner Inc., Al Jazeera Media Network, France 24, and Digiturk.
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1. Research Scope & Methodology
1.1 Market Definition
1.2 Market Scope
1.2.1 Market By Content Area
1.2.2 Market By Type
1.2.3 Market By Socio-Economic Group
1.2.4 Market By Viewer Age Group
1.3 Research Methodology And Sources

2. Executive Summary
2.1 Key Findings
2.2 Research Summary

3. Market Outlook
3.1 Introduction
3.2 Industry Value Chain Analysis
3.3 Trends In The Turkey Documentary Television Market
3.3.1 Increasing Viewership Of Sports Documentaries
3.3.2 Increasing Viewership Of Teenage Population
3.4 Opportunities In The Turkey Documentary Television Market
3.4.1 Advent Of Big Budget Documentaries
3.5 Factors Driving The Growth Of Turkey Documentary Television Market And Its Impact On Market Forecast
3.5.1 Increasing Number Of Tv Viewers
3.5.2 Growing Interest Of People In Documentaries
3.6 Impact Analysis Of Drivers
3.7 Factors Hindering The Growth Of Turkey Documentary Television Market And Its Impact On Market Forecast
3.7.1 Lack Of Competition In The Industry
3.8 Impact Analysis Of Restraints

4. Turkey Documentary Television Market Size And Forecast (2012-2022)
4.1 Turkey Documentary Television Market, By Content Area
4.2 Turkey Documentary Television Market, By Type
4.3 Turkey Documentary Television Market, By Socio-Economic Group
4.4 Market Segmentation, By Viewer Age Group
4.5 Turkey Market Share Analysis, By Company

5. Competitor Analysis By Company
5.1 Key Company Profiles
5.1.1 Turkish Radio And Television Corporation
5.1.1.1 Company Overview
5.1.1.2 Business Model
5.1.1.3 Product- Content Portfolio Benchmarking
5.1.1.4 Distribution Platform
5.1.1.5 Strategic Initiatives
5.1.1.6 Financial Performance
5.1.2 Time Warner Inc.
5.1.2.1 Company Overview
5.1.2.2 Business Model
5.1.2.3 Product- Content Portfolio Benchmarking
5.1.2.4 Distribution Platform
5.1.2.5 Strategic Initiatives
5.1.2.6 Financial Performance
5.1.3 Discovery Communications Inc.
5.1.3.1 Company Overview
5.1.3.2 Business Model
5.1.3.3 Product- Content Portfolio Benchmarking
5.1.3.4 Distribution Platform
5.1.3.5 Strategic Initiatives
5.1.3.6 Financial Performance
5.1.4 Al Jazeera Media Network
5.1.4.1 Company Overview
5.1.4.2 Business Model
5.1.4.3 Product- Content Portfolio Benchmarking
5.1.4.4 Distribution Platform
5.1.4.5 Strategic Initiatives
5.1.4.6 Financial Performance
5.1.5 France 24
5.1.5.1 Company Overview
5.1.5.2 Business Model
5.1.5.3 Product- Content Portfolio Benchmarking
5.1.5.4 Distribution Platform
5.1.5.5 Strategic Initiatives
5.1.5.6 Financial Performance
5.1.6 Digiturk
5.1.6.1 Company Overview
5.1.6.2 Business Model
5.1.6.3 Product- Content Portfolio Benchmarking
5.1.6.4 Distribution Platform
5.1.6.5 Strategic Initiatives
5.1.6.6 Financial Performance

6. Appendix
6.1 List Of Abbreviations

List Of Tables
Table 1 Specific Primary And Secondary Sources Used For This Publication
Table 2 Turkey Documnetary Television Market Snapshot (2016 And 2022)
Table 3 Drivers For The Market: Impact Analysis
Table 4 Restraint For The Market: Impact Analysis
Table 5 Turkey Documentary Television Market, By Content Area, $M (2012-2015)
Table 6 Turkey Documentary Television Market, By Content Area, $M (2016-2022)
Table 7 Turkey Documentary Television Market, By Type, $M (2012-2015)
Table 8 Turkey Documentary Television Market, By Type, $M (2016-2022)
Table 9 Turkey Documentary Television Market, By Socio-Economic Group, $M (2012-2015)
Table 10 Turkey Documentary Television Market, By Socio-Economic Group, $M (2016-2022)
Table 11 Turkey Documentary Television Market, By Viewer Age Group, $M (2012-2015)
Table 12 Turkey Documentary Television Market, By Viewer Age Group, $M (2016-2022)
Table 13 Turkish Radio And Television Corporation-Key Facts
Table 14 Time Warner Inc.
Table 15 Key Profit And Loss Metrics Of Time Warner Inc.
Table 16 Discovery Communications Inc.
Table 17 Discovery Networks International Television Service And Viewer Base
Table 18 Key Profit And Loss Metrics Of Discovery Communications
Table 19 Al Jazeera Media Network
Table 20 France 24
Table 21 Digiturk

List Of Figures
Fig 1 Research Scope For Turkey Documentary Television Market
Fig 2 Research Methodology For Turkey Documentary Television Market
Fig 3 Value Chain Analysis Of Documentary Television Market
Fig 4 Turkey Documentary Television Market Share, By Company (2014)
Fig 5 Time Warner Inc. Revenue Breakup, By Division (2014)
Fig 6 Time Warner Inc. Revenue Breakup, By Region (2014)
Fig 7 Revenue Breakup Of Discovery Networks International, By Source (2014)
Fig 8 Advertisement Revenue Breakup Of Discovery Networks International, By Network Type (2014)
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