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Strategic Analysis of the Indian OES Channel

  • ID: 3981305
  • Report
  • November 2016
  • Region: India
  • 94 pages
  • Frost & Sullivan
Aftermarket Expansion, ecommerce Expected to Drive OES Channel Opportunity to $8.5 Billion by 2022


  • Ford
  • General Motors
  • Mahindra & Mahindra
  • Tata Motors (TM)
  • MORE
In 2015, the OES (dealer) channel generated $4.7 billion in parts revenues at the dealer-net level (about 37% of the total Indian aftermarket). It is forecast to record a CAGR of 8.8% until 2022 reaching $8.5 billion. Rising vehicle population due to increased sales, continued economic growth, and longer OE warranty terms is driving the Indian OES channel.

The research service analyzes how all OES channel participants will be forced to expand beyond their dealerships and adopt new business models to address aging vehicle parc. It seeks to highlight opportunities in aftermarket expansion, eCommerce, and telematics that will support future industry growth and identify the OEMs that are better positioned to grow.

Key Questions this Study will Answer:
  • What is the short-to-medium-term outlook for the Indian OES channel?
  • Where are the key opportunities for OES channel participants?
  • What are the main growth drivers and industry challenges?
  • What is the structure of the Indian OES channel? Who are the key industry participants?
  • How is the competitive landscape changing?
Note: Product cover images may vary from those shown


  • Ford
  • General Motors
  • Mahindra & Mahindra
  • Tata Motors (TM)
  • MORE
1. Executive Summary
  • Key Research Findings
  • Overall Market Outlook
  • OES Channel Evolution and Impact on OEM Revenue
  • OES Channel Outlook
  • OEM Positioning and Outlook
  • OEM’s Strategies
  • New OEM Business Models and Technology
  • Impact of PV Telematics in the OES Channel
2. Research Scope and Definitions
  • Research Scope and Definitions
  • Key Participant Groups Compared in this Study
3. Country Overview
  • Country Overview–India
  • India in the Industry League Table-The Future Big Industries of India
4. Research Objectives, Background, and Methodology
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Background
  • Research Methodology
5. Demand Analysis
  • Automotive OES Channel: Passenger Vehicle Sales
  • Passenger Vehicle Opportunity Pyramid–India
  • Automotive OES Channel-Vehicles in Operation (VIO) by Type
  • Automotive OES Channel-Passenger Vehicles in Operation (VIO) by Type
  • Automotive OES Channel-Average Passenger Vehicle Age (2015 and 2022)
  • Automotive OES Channel-Passenger Vehicles under Warranty Forecast
  • Automotive OES Channel-Passenger Vehicles in Operation (VIO) by Brand
  • Automotive OES Channel-Growth Drivers
6. Parts Analysis
  • Aftermarket Parts Revenue
  • Distributor/Dealer-net-level Market Size by Channel for Replacement Parts
  • Automotive OES Channel-Top Aftermarket Suppliers and Distributors
7. Service Analysis
  • Automotive OES Channel-Service/Repair Analysis
  • Service/Repair Analysis-Labor Rate Comparison
  • Multi-brand Service Chains–Key Competitors
  • Independent Garages or Local Service Centers (LSCs)–Profile
8. OES Channel Analysis
  • Automotive OES Channel-Parts and Service Market Size and Forecast
  • Challenges for the OES Channel
  • Opportunities for the OES Channel
  • Telematics Exhibit-myChevrolet India App (General Motors)
  • Telematics Exhibit-eCall with SYNC (Ford)
  • eCommerce Exhibit-Direct eStore Activity (Mahindra & Mahindra)
  • eCommerce Exhibit-eRetailing Strategy (Toyota-Kirloskar)
9. OEM Benchmarking in the Aftermarket
  • OEM Positioning by PVs Serviced per Service Center
  • Competitive Benchmarking of OEMs in the Parts Aftermarket (Distributor/Dealer-net Level)
  • Competitive Benchmarking of OEMs in the Aftermarket (IAM + OES)
10. OEM Profiles-Maruti-Suzuki India Limited (MSIL)
  • Maruti-Suzuki India Limited (MSIL)-An Overview
  • Maruti-Suzuki-Profile
  • Maruti-Suzuki-Customer Convenience Strategies
11. Hyundai Motor India Limited (HMIL)
  • Hyundai Motor India Limited (HMIL)-An Overview
  • Hyundai-Profile
  • Exhibit-Service Mobile App, Hyundai Care, on a digital platform
12. Tata Motors (TM)
  • Tata Motors-An Overview
  • Tata Motors-Profile
  • Tata Motors-Strategies for competing in the IAM
13. Toyota Kirloskar Motor Private Limited (TKM)
  • Toyota Kirloskar Motor Private Limited (TKM)-An Overview
  • Toyota-Profile
  • Toyota-Customer Convenience Strategies
  • Exhibit-Toyota’s eRetailing Strategy
14. Ford India
  • Ford India Private Limited-An Overview
  • Ford India-Profile
  • Ford India’s Strategy to Revamp the Aftersales Network
  • Exhibit-Ford India’s New Initiative to Bring Transparency in Aftersales Service
  • Telematics Solution-Ford eCall Facility with SYNC
15. General Motors India
  • General Motors India Private Limited-An Overview
  • General Motors India-Profile
  • Exhibit-myChevrolet India App
16. Future Outlook
  • Key Conclusions and Future Outlook
  • The Last Word–3 Big Predictions
  • Legal Disclaimer
17. Appendix-Telematics Outlook in India
  • Passenger Vehicle Telematics-Types of Telematics Solutions
  • Key Challenges in the Indian Telematics Market for PVs
  • Telematics Installed Base
  • Competitive Dynamics and OEM Telematics Solutions
  • Methodology
  • Table of Acronyms Used
  • Planned 2016 Research
Note: Product cover images may vary from those shown
  • Ford
  • General Motors
  • Hyundai Motor India Limited (HMIL)
  • Mahindra & Mahindra
  • Maruti-Suzuki India Limited (MSIL)
  • Tata Motors (TM)
  • Toyota Kirloskar Motor Private Limited (TKM)
Note: Product cover images may vary from those shown