Consumer and Market Insights: Meat in Australia

  • ID: 3984346
  • Report
  • Region: Australia
  • 90 pages
  • GlobalData
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  • Cleavers Organic
  • Dorsogna Ltd
  • H. J. Heinz Company
  • Hormel Foods Corporation
  • Macro Meats Pty Ltd
  • SunPork Fresh Foods
  • MORE

Meat market in Australia is projected to have positive growth during 2015 - 2020 as compared to declined growth over review period i.e. 2010 - 2015 in US$ terms. In 2015 the Fresh Meat (counter) category held a major volume share in the market (2015) while the Ambient Meat category reported the fastest growth during 2015-2020. Products with notable labels/claims (Trust and Transparency) along with positive perception towards private label products are among the major consumer trends driving the Australian Meat market. In future demand for Ready-to-Eat or On-the-Go products are projected to grow as consumers tend to prefer food products which best align with their time and money constraints.

Key Findings:

- The Meat market in Australia is forecast to grow at a CAGR of 2.0% in value terms during 2015-2020

- Australian consumers are opting for value for money products in the Meat market

- Cooked Meat-Counter is the smallest value category in the Australian Meat market

- Hypermarkets and Supermarkets is the leading distribution channel in the Australian Food market

- Primo is the leading brand in the Australian Meat market.

The Consumer and Market Insights report on the Meat market in Australia provides insights on high growth categories to target trends in the usage of packaging materials types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Ambient Meat Chilled Raw Packaged Meat - Processed Chilled Raw Packaged Meat - Whole Cuts Cooked Meats - Counter Cooked Meats - Packaged Fresh Meat (Counter) and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets Convenience Stores Food and Drinks Specialists and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics Rigid Metal Flexible Packaging and others; container data for: Tray Can-Food Film Bag/Sachet and others
- Consumer level trends: Top four consumer trends which influence Meat products consumption
- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy:

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Meat products consumption and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years resulting in revenue expansion
Note: Product cover images may vary from those shown
2 of 4


  • Cleavers Organic
  • Dorsogna Ltd
  • H. J. Heinz Company
  • Hormel Foods Corporation
  • Macro Meats Pty Ltd
  • SunPork Fresh Foods
  • MORE
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics
- Value and volume analysis for Australia's Meat market
- Impact of exchange rate fluctuations on Australia’s Meat market
- Degree of trade up/down in Australia's Meatmarket
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing
- Volume consumption analysis by gender, age, education and urbanization -at category level

Retail Landscape and Key Distribution Channels
- Leading retailers in Australia’s Food market
- Leading distribution channels (value terms) in Australia's Meat market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value terms) by category
- Penetration of private label by category in Australia's Meat market
- Private label growth (in value terms) compared to brands

- Meat market by type of packaging material/container (in volume terms)
- Meat market by type of packaging closure/outer (in volume terms)
- Meat market by type of packaging, forecast (in volume terms)

Consumer trend analysis
- ’s consumer trend framework and explanation of the sub-trends
- For key trends in Australia's Meat market:
- How the trend is influencing consumption in Australia's Meat market
- How to target the trend in Australia's Meat market
- How the trend will evolve in Australia's Meat market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Meat market in the future

Innovation examples
- Products launched in Australia's Meat market

- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About

List of Tables:
Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in AUD and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to AUD
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by category, 2015

List of Figures:
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Meat market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 17:Growth in key packaging material, container, closure and outer type, 2015-2020
Note: Product cover images may vary from those shown
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4 of 4
  • H. J. Heinz Company
  • Hormel Foods Corporation
  • Zwanenberg Food Group B.V.
  • H. J. Heinz Company
  • Hormel Foods Corporation
  • Davies Foods
  • Associated British Foods Plc
  • Cleavers Organic
  • Dorsogna Ltd
  • Gotzinger Smallgoods Pty Ltd
  • Hans Continental Smallgoods
  • Primo Smallgoods
  • eppercorn Pty Ltd
  • Urban Purveyor Group
  • B.E. Campbell (NSW) Pty Ltd
  • Macro Meats Pty Ltd
  • SunPork Fresh Foods
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown