El Salvador Beer Market Insights Report 2016

  • ID: 3984394
  • Report
  • Region: El Salvador
  • 38 pages
  • GlobalData
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The El Salvadorian beer industry experienced growth in 2015 primarily driven by the industry leader La Constancia and its robust distribution network. Low inflation rate in 2015 also added a boost to consumption due to the rise in disposable income which allowed consumers to stretch for more variety of products. Beer across the price segments recorded a positive growth with discount and mainstream being the most dominant segments. Off-premise accounted for about 71% market share which will remain the most dominating channel in future. Discounts and provision to purchase products online are considered to be a prominent attributor for such a high share.

Key Findings:

- Consumers are migrating from discount to mainstream beer aided by growing demand for quality products.

- Within the off-premise channel modern retail accounts for a third while the remaining two-thirds is held by the traditional retail channel.

- The introduction of microbreweries in the country will aid in attracting young adults who see beer as a part of their lifestyle.

The El Salvador Beer Market Insights 2016 Report provides a complete overview of the El Salvador beer industry structure offering a comprehensive insight into historical background trends 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

- 2011-2015 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-/off-premise) with 2016 forecasts

- Top line production import export and consumption volume from 2005-2015 with forecasts for 2016

- Value by distribution channel 2011-2015 with 2016 forecasts

- 2014-2016 selected on- / off-premise retail prices

- Details of key beer new product launches in 2015 by company

- Overview of the competitive landscape in the beer market with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format

Reasons To Buy:

- Gain an in-depth understanding of the dynamics and structure of the El Salvador beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the El Salvador beer market to support your brand development and marketing initiatives

- Understand volume vs. value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the El Salvador beer market

- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Note: Product cover images may vary from those shown
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1 Data Revisions Summary
2 Market Context
2.1 Market Parameters Tables
2.2 Legislation and Taxation Tables
3 Market Background Briefing
4 Market Update
4.2 Beer Pricing Tables
4.3 Beer Data Tables
5 Brewer Profiles
6 Appendix
6.1 Disclaimer
6.2 Methodology, Wisdom Attributes & Product Definitions
6.3 Map

List of Tables:
Table 1: Data Revisions Summary
Table 2: El Salvador Population Size and Growth, 1987-2018F
Table 3: Population Size and Growth, 2005-2016F
Table 4: El Salvador Economic Indicators, 2007-2017F
Table 5: Taxation Base
Table 6: Historical Excise Rates of Beer
Table 7: Legal Controls on Beer
Table 8: Tax Burden on Beer @ 5% Abv, 2015
Table 9: Beer Key Facts
Table 10: Top 10 Beer Brands - Volume, 2013-2015
Table 11: Top 10 International Premium and Superpremium Beer Brands - Volume, 2013-2015
Table 12: Beer Market Valuation (Local Currency), 2014-2016F
Table 13: Trade Margin Build-Up Model
Table 14: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 15: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 16: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 17: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 18: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 19: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 20: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 21: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 22: Beer Market Valuation (Local Currency), 2014-2016F
Table 23: Beer Consumption by Local Definition, 2012-2016F
Table 24: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 25: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 26: Beer Consumption by Type, 2012-2016F
Table 27: Beer Consumption by Geographic Scope, 2012-2016F
Table 28: Beer All Trademarks, 2011-2015
Table 29: Beer Brands by Local Definition, 2011-2015
Table 30: Beer Brands by Standard Price Segment, 2011-2015
Table 31: Beer Brands by Alcoholic Strength, 2011-2015
Table 32: Beer Brands by Type, 2011-2015
Table 33: Imported Brands by Origin, 2011-2015
Table 34: Beer Trademark Owners, 2011-2015
Table 35: Beer Local Operators, 2011-2015
Table 36: Beer leading Brewers/Importers, 2011-2015
Table 37: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 38: Beer Distribution: On vs Off Premise, 2012-2016F
Table 39: La Constancia Brand Volumes 2011-2015
Table 40: Pepsi El Salvador Brand Volumes 2011-2015

List of Figures:
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
Note: Product cover images may vary from those shown
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- Industrias La Constancia AmBev Centroamerica SA (A-BInBev)
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown