This report analyzes trends in the development of tethered and native apps for smart watches as the smart watch industry ramps up production and faces fiercer competition since Apple joined the race in 2015.
It highlights perspectives from watch brands, app developers, and consumers about the most significant smart watch use cases and business strategies to increase usage and boost brand loyalty. The report also updates the five-year global smart watch sales forecasts.
Leading Smart Watch Apps: Insights into Wearable Use Cases analyzes trends in the development of tethered and native apps for smart watches as the smart watch industry ramps up production and faces fiercer competition. It highlights perspectives from watch brands, app developers, and consumers about the most significant smart watch use cases and business strategies to increase usage and boost brand loyalty. This report also includes a five year global smart watch sales forecasts.
Scope of Report:
This report is a software-centric companion to Parks Associates’ 2015 report, Smart Watch: Extending the Mobile Experience, which focuses on hardware. As such, this report focuses primarily on software issues.
This report covers smart watch markets worldwide with an emphasis on North America, Western Europe, and some nations in Asia and the Pacific. Specific consumer data are based on U.S. consumer surveys and are therefore not globally applicable.
The research defines a smart watch as a wearable device with a watch form factor that can be connected to the Internet directly or by means of a smartphone. This definition excludes wearable health, fitness, and activity trackers that have a wristband or a clip-on form factor (even if they display the time); it also excludes watches that do not have the ability to connect to the Internet (even if they have a built-in GPS).
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
2.0 State of the Smart Watch Industry
3.0 Consumer Perspectives
4.0 App Developer Perspectives
4.1 App Developer Smart Watch Strategies
4.2 Core Smart Watch Use Cases
4.2.1 Health Tracking
4.2.3 Innovative Smart Watch App Use Cases
Internet of Things
Smart Home Security and Control
Mobile Wallets and Mobile Payments
5.0 Smart Watch Brand Perspectives
5.1 Fitness Watch Brands
5.2 Consumer Tech OEMs
5.2.2 Android Wear Consumer Electronics OEMs
5.3 Traditional Watch Brands
5.3.1 Luxury Brands
5.3.2 Non-Luxury Brands
5.4 Startup Watch Brands
6.0 Market Forecasts
6.1 Forecast Methodology
6.2 Smart Watch Global Unit Sales (2016-2021)
6.3 Smart Watch Global Annual Revenues (2016-2021)
7.0 Implications and Recommendations
8.1 Index of Companies
8.2 Image Sources
List of Figures
Figure 1: Smart Watch Ownership in the U.S. from 2014 to 2016
Figure 2: Smart Watch Brand Owned
Figure 3: Average Price Paid for a Smart Watch in the U.S.
Figure 4: Fitness Tracker Adoption in the U.S.
Figure 5: Most Common Smart Watch Activities
Figure 6: Preferred Smart Watch Features
Figure 7: Smart Watch Top Purchase Considerations
Figure 8: Smart Watch OSs for Native Apps: Features and Interest
Figure 9: U.S. Mobile Ad Spend vs. Smartphone Adoption
Figure 10: Pairing Combinations for Actionable Notifications
Figure 11: Smart Watch Mobile Payments vs. Loyalty Redemption
Figure 12: Smart Watch OS Strategies
Figure 13: Tizen vs. Android Wear for Smart Watch Brands
Figure 14: Examples of Fitness Watch UIs
Figure 15: Weekly Smart Watch Activities: Apple Watch Users vs. Other Watch Users
Figure 16: Examples of Android Wear Watch Customization
Figure 17: Most Important Smart Watch Features to High Income Consumers
Figure 18: Startup Brand Watch OS Features
Figure 19: Parks Associates Smart Watch Forecast Model
Figure 20: Global Smart Watch Unit Sales Forecast
Figure 21: Smart Watch Unit Sales Forecast by Region (2016-2021)
Figure 22: Smart Watch Global Annual Revenue Forecast (2016-2021)
Figure 23: Smart Watch Annual Revenues Forecast by Region (2016-2021)