Global Antivirus Software Package Market 2016-2020

  • ID: 3985301
  • Report
  • Region: Global
  • 93 pages
  • TechNavio
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FEATURED COMPANIES

  • AVAST
  • Bitdefender
  • Doctor Web
  • F-Secure
  • Malwarebytes
  • Qihoo 360 Software
  • MORE
About Antivirus Software Package

An antivirus scans a computer's system and mobile device memory, system files, and operating system (OS) using heuristic detection methods, signature-based detection methods, real-time scanning, and rootkit detection to prevent computers and mobile devices from being infected with malware. Malware is software that loads on the computer and mobile devices through the Internet or while downloading unauthorized applications. It spreads from one device to another in different ways such as through networks, the Internet, and e-mails.

The analysts forecast the global antivirus software package market to grow at a CAGR of 10.20% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global antivirus software package market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of antivirus software packages for personal computers (PCs) and laptops (including netbooks and MacBooks), used by corporate users [(large enterprises and small and mid-size enterprises (SMEs)] and home users (individual consumers).

The market is divided into the following segments based on geography:

- APAC
- Europe
- MEA
- North America
- South America

The report, Global Antivirus Software Package Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- AVAST
- Microsoft
- AVG
- Avira
- McAfee
- Symantec

Other prominent vendors
- Baidu
- Bkav
- Bitdefender
- BullGuard
- Check Point Software Technologies
- Comodo Group
- Doctor Web
- Emsisoft
- ESET
- Fortinet
- F-Secure
- IObit
- Kaspersky Lab
- Lavasoft
- Malwarebytes
- Panda Security
- Qihoo 360 Software
- Safer-Networking
- Sophos Group
- ThreatTrack Security
- Webroot

Market drivers
- Increase in cybercrime
- For a full, detailed list, view the full report

Market challenges
- Adoption of pirated antivirus software by consumers
- For a full, detailed list, view the full report

Market trends
- Partnerships between antivirus software vendors and telecom vendors
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • AVAST
  • Bitdefender
  • Doctor Web
  • F-Secure
  • Malwarebytes
  • Qihoo 360 Software
  • MORE
Part 01: Executive summary
  • Highlights
Part 02: Scope of the report
  • Antivirus software definition
  • Base year and forecast period
  • Estimation of market
  • Vendors
  • Major-vendor offerings
Part 03: Market research methodology
  • Research methodology
  • Economic indicators
Part 04: Introduction
  • Key market highlights
  • Types of threats
  • iOS and Android threats on mobile devices
  • Types of antivirus software packages
  • Advantages of antivirus software packages
Part 05: Market landscape
  • Global antivirus software package market
Part 06: Market segmentation by device
  • Global antivirus software package market by device
Part 07: Market segmentation by end-user
  • Global antivirus software package market by end-user
Part 08: Geographical segmentation
  • Segmentation of global antivirus software package market by geography 2015-2020
  • Global antivirus software package market by geography 2015-2020 ($ billions)
Part 09: Buying criteria
  • Cost
  • Security
  • Interoperability
  • Scalability
  • Part 10: Market drivers
  • Increase in cybercrime
  • Rise in number of online transactions
  • Growing dependence on Internet
Part 11: Impact of drivers

Part 12: Market growth inhibitors
  • Adoption of pirated antivirus software by consumers
  • Threat from inexpensive security solutions
  • Lack of advanced virus detection
Part 13: Impact of drivers and challenges

Part 14: Market trends
  • Partnerships between antivirus software vendors and telecom vendors
  • Emergence of cloud-based antivirus software
  • Increased market consolidation
Part 15: Five forces model

Part 16: Vendor landscape
  • Competitive scenario
  • Vendor rating
Part 17: Description of major vendors
  • AVAST Software
  • Microsoft
  • AVG
  • Avira
  • McAfee
  • Symantec
  • Other prominent vendors
Part 18: Assumptions

Part 19: Key insights

Part 20: Appendix
  • List of abbreviations
Part 21: About the Author

List of Exhibits

Exhibit 01: Versions of antivirus software
Exhibit 02: Overview of numbers
Exhibit 03: Major countries covered
Exhibit 04: Product offerings
Exhibit 05: iOS and Android threats on mobile devices
Exhibit 06: Global antivirus software package market 2015-2020 ($ billions)
Exhibit 07: Global antivirus software package market by device 2015
Exhibit 08: Global antivirus software package market by device 2020
Exhibit 09: Global antivirus software package market by end-user 2015
Exhibit 10: Global antivirus software package market by end-user 2020
Exhibit 11: Segmentation of global antivirus software package market by geography 2015-2020 (% share)
Exhibit 12: Global antivirus software package market by geography 2015-2020 ($ billions)
Exhibit 13: Buying criteria for antivirus software package
Exhibit 14: Worldwide Internet users 2000-2015 (billions)
Exhibit 15: Impact of drivers
Exhibit 16: Impact of drivers and challenges
Exhibit 17: Five forces model
Exhibit 18: Major M&A in the global antivirus software package market
Exhibit 19: Vendor rating
Exhibit 20: Features of antivirus products for home users (specifically for PCs and home networks)
Exhibit 21: AVAST Pro Antivirus pricing
Exhibit 22: AVAST Internet Security pricing
Exhibit 23: AVAST Premier pricing
Exhibit 24: Features of antivirus products for business users
Exhibit 25: Endpoint Protection pricing
Exhibit 26: Endpoint Protection Plus pricing
Exhibit 27: Endpoint Protection Suite pricing
Exhibit 28: Endpoint Protection Suite Plus pricing
Exhibit 29: Features of antivirus products
Exhibit 30: Features of antivirus products for PC users
Exhibit 31: AVG Internet Security pricing
Exhibit 32: AVG Ultimate pricing
Exhibit 33: AVG TuneUp pricing
Exhibit 34: AVG Driver Updater pricing
Exhibit 35: Features of antivirus products for Mac users
Exhibit 36: Features of antivirus products for home users
Exhibit 37: Antivirus Pro pricing
Exhibit 38: Internet Security Suite pricing
Exhibit 39: Ultimate Protection Suite pricing
Exhibit 40: Features of antivirus products for business users
Exhibit 41: Professional Security pricing
Exhibit 42: Endpoint Security pricing
Exhibit 43: Small Business Security Suite pricing
Exhibit 44: Features of antivirus products for consumers (cross-device)
Exhibit 45: McAfee Total Protection pricing
Exhibit 46: McAfee Live Scan pricing
Exhibit 47: McAfee Internet Security pricing
Exhibit 48: McAfee Antivirus Plus pricing
Exhibit 49: McAfee Small Business Security pricing
Exhibit 50: Features of antivirus products for consumers (PC users)
Exhibit 51: McAfee Antivirus pricing
Exhibit 52: Features of antivirus products for enterprises and small businesses
Exhibit 53: McAfee Small Business Security pricing
Exhibit 54: Endpoint Protection Essential for SMB pricing
Exhibit 55: Endpoint Protection Advanced for SMB pricing
Exhibit 56: Features of antivirus products for enterprise users
Exhibit 57: Pricing for antivirus products for enterprise users
Exhibit 58: Features of antivirus products for consumers
Exhibit 59: Norton Online Backup pricing
Exhibit 60: Norton 360 Multi-device pricing
Exhibit 61: Norton Antivirus pricing
Exhibit 62: Norton Internet Security
Exhibit 63: Norton Utilities
Exhibit 64: Norton Family Premier
Exhibit 65: Other prominent vendors
Exhibit 66: Assumptions
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FEATURED COMPANIES

  • AVAST
  • Bitdefender
  • Doctor Web
  • F-Secure
  • Malwarebytes
  • Qihoo 360 Software
  • MORE
New Report Released: - Global Antivirus Software Package Market 2016-2020

The author of the report recognizes the following companies as the key players in the global antivirus software package market: AVAST, Microsoft, AVG, Avira, McAfee, and Symantec.

Other Prominent Vendors in the market are: Baidu, Bkav, Bitdefender, BullGuard, Check Point Software Technologies, Comodo Group, Doctor Web, Emsisoft, ESET, Fortinet, F-Secure, IObit, Kaspersky Lab, Lavasoft, Malwarebytes, Panda Security, Qihoo 360 Software, Safer-Networking, Sophos Group, ThreatTrack Security, and Webroot.

Commenting on the report, an analyst from the research team said: “There is an increasing number of partnerships among antivirus software vendors, smartphone manufacturers, and telecom services providers, which is supporting the growth of the global antivirus software package market. Many factors, such as the increasing youth population across the world, reduction in smartphone prices, rising awareness of mobile devices, increasing technological knowledge among consumers, and the urge of consumers to keep up with the latest technology, have increased the adoption of mobile devices across the globe.”

According to the report, Cybercrime includes malware, hacking and DoS attacks, computer viruses, fraud, identity theft, harassment and threats, and phishing scams. Cyber attacks by malware such as Trojans, adware, viruses, and worms have become very common, which is a major concern for businesses and individual consumers. Such malware allows hackers to gain access to confidential data on mobile devices, triggering loss of personal and financial data, exploitation, and misconduct. Malware can infect a mobile device through networks, the Internet, and use of external devices such as USBs and media cards.

Further, the report states that earlier versions of the free antivirus software had limited security protection features. The current versions of free antivirus software offer advanced features such as backup, e-mail protection, e-mail scanning, and anti-rootkit scan. Users prefer advanced versions of free software instead of paid ones. Well-known vendors such as AVG Technologies and Avast Software provide free antivirus software such as AVG AntiVirus FREE, AVG Cleaner for Mac, Avast Free Antivirus, and Free Mac Security, which pose a threat to pure-play vendors such as Malwarebytes and Bitdefender that provide commercial software to end-users.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • AVAST
  • Microsoft
  • AVG
  • Avira
  • McAfee
  • Symantec
  • Baidu
  • Bkav
  • Bitdefender
  • BullGuard
  • Check Point Software Technologies
  • Comodo Group
  • Doctor Web
  • Emsisoft
  • ESET
  • Fortinet
  • F-Secure
  • IObit
  • Kaspersky Lab
  • Lavasoft
  • Malwarebytes
  • Panda Security
  • Qihoo 360 Software
  • Safer-Networking
  • Sophos Group
  • ThreatTrack Security
  • Webroot
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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