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Smart Home: A Roadmap for Strategic Planning

  • ID: 3985464
  • Report
  • November 2016
  • Region: Global, United States
  • 69 Pages
  • Parks Associates


  • Alarm.com
  • Centralite
  • Essence Group
  • MiOS
  • ROC-Connect
  • Verisure Securitas Direct
  • MORE

The smart home is evolving along multiple dimensions, shifting the competitive landscape for product manufacturers and smart home service providers. As the market shifts, the value chain will be impacted dramatically. This report provides an overview of forces driving change and innovation in the smart home, the impact on the value chain for smart home solution providers, and recommendations for strategic positioning for long term success. The report identifies key industry trends, assesses different business strategies for the smart home, and profiles industry players. It also provides a five-year forecast of smart home controls.  

Scope of Report:

  • This report includes the following content:
  • Smart home system strategies and their corresponding strengths and weaknesses
  • Industry trends and insights
  • Consumer data from Parks Associates
  • 5-year forecast of North America unit shipments for smart home controllers

The key questions that are addressed and answered in this report include: 

  • What are the different approaches for competing in the smart home systems market, and what are the strengths and weaknesses of the different smart home system strategies
  • How are smart home system providers expanding the ecosystem of products?
  • What is the impact of embedding smart home controllers into consumer electronics and appliances?
  • What integration strategies should smart product manufacturers pursue?
  • How will smart home platforms evolve to remain competitive

This report primarily focuses on the U.S. and includes insights into the Western European smart home market.

Note: Product cover images may vary from those shown


  • Alarm.com
  • Centralite
  • Essence Group
  • MiOS
  • ROC-Connect
  • Verisure Securitas Direct
  • MORE

1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources

2.0 Smart Home Systems Market
2.1 Smart Home Definitions
2.2 Smart Home Strategies

3.0 Lead Product Strategy
3.1 Security
3.2 Smart Home

4.0 Product Breadth
4.1 Entertainment
4.2 Energy
4.3 Health
4.4 Kitchen

5.0 Ecosystem Development Strategy
5.1 Open
5.2 Curated

6.0 Value Chain Integration Strategy
6.1 Vertically Integrated System
6.2 Bundled Component Solution

7.0 Smart Home Controller Strategy
7.1 Standalone Smart Home Controller
7.2 Embedded Smart Home Controller
7.3 Distributed Intelligence

8.0 Smart Home Platform Strategy
8.1 Changing Role of Smart Home Platforms
8.2 Sensor Fusion
8.3 System Monitoring and Control
8.4 Third-Party Integration
8.5 Integration of Software Components
8.6 User Experience

9.0 Market Forecasts
9.1 Market Drivers and Barriers
9.2 Forecast Methodology and Assumptions
9.3 Forecast of Smart Home Controls 2015 - 2020

10.0 Recommendations

11.0 Appendix
11.1 Profiles
11.2 Security-Based Players
11.2.1 Alarm.com (Q3 2016)
11.2.2 Verisure Securitas Direct (Q3 2016)
11.3 Vertically Integrated Players
11.3.1 AT&T Digital Life (Q3 2016)
11.3.2 Vivint (Q3 2016)
11.3.3 Comcast Xfinity (Q3 2016)
11.4 Open Ecosystem Players
11.4.1 Samsung SmartThings (Q3 2016)
11.4.2 People Power (Q3 2016)
11.4.3 Centralite (Q3 2016)
11.4.4 MiOS (Q3 2016)
11.5 Curated Ecosystem Players
11.5.1 Essence Group (Q3 2016)
11.5.2 Ingersoll Rand - Nexia (Q3 2016)
11.5.3 Zonoff (Q3 2016)
11.6 Separate Smart Home Controller Players
11.6.1 ROC-Connect (Q3 2016)
11.7 Glossary
11.8 Company Index

List of Figures:
Companies Researched or Interviewed
Smart Home Market Overview
Smart Home Strategy Layout
Presence of Smart Home Controller by Household Demographic
Types of Functioning Security Systems
Comcast Keynote Presentation at CONNECTIONS™ 2016
Business Model Options
Strengths and Weaknesses in Product Strategy Approaches
Smart TV Adoption and Internet Connection Rate
Energy-Saving Actions
Health Management Challenges
Strengths and Weaknesses of Ecosystem Strategies
Strengths and Weaknesses in Integration Strategy Approaches
Pros and Cons of Smart Home Controller Strategies
Shift in Smart Home Platform Differentiator Value
System Monitoring and Control Example
Smart Home/Smart Product Familiarity
Forecast Flowchart of U.S. Smart Home Controller Unit Sales
Forecast Flowchart of U.S. Smart Home Controller and Services Revenue
Forecast-Smart Home Controller Unit Sales by Channel (2015-2020)
Forecast-Adoption of Smart Home Controllers (2015-2020)

Note: Product cover images may vary from those shown
  • AT&T Digital Life
  • Alarm.com
  • Centralite
  • Comcast Xfinity
  • Essence Group
  • Ingersoll Rand - Nexia
  • MiOS
  • People Power
  • ROC-Connect
  • Samsung SmartThings
  • Verisure Securitas Direct
  • Vivint
  • Zonoff
Note: Product cover images may vary from those shown