Most, if not all, industry reports focus on providing general information on a particular industry or sector such as its market size, growth rate, emerging trends, leading players, etc. But from the standpoint of a business, the question remains: how can I tap into this opportunity. In other words, how should I enter the Indian market?
This report is unique in the sense that it gives practical actionable answers to this important question that is, helps to prepare a food processing equipment manufacturer to develop a strategy to enter and grow in the Indian market.
This new report offers detailed insight and analysis and provides suppliers to the market with crucial business intelligence. The report is broadly divided into two parts: market information and business intelligence and go to market strategies. The first section provides important statistical and analytical information on the markets, industry structure, major players, market shares, industry dynamics, 5-year market forecasts by sub-sector, government regulations, incentives.
The second section of the report analyzes Go-To-Market practices of local and foreign companies currently operating in India and arrives at Go-To-Market approach for foreign companies It includes the demand structure, establishment of distribution channels, sales value chain, sourcing practices, decision-making parameters, points in developing a viable strategy. In sum, how should a foreign company enter and successfully operate in the Indian market.
How will this intelligence benefit you?
Get all the intelligence required for developing a strategy for successfully entering and growing in the Indian market, while at the same time
- Saving money
- Saving time
- Saving effort
- Eliminating the need for commissioning expensive custom research
Stay ahead of the competition by getting the latest industry intelligence
Plan for future in the Indian market with confidence
Who should buy this report?
- Food processing machinery/equipment manufacturers wanting to enter the Indian food processing sector, now experiencing explosive growth
- Food processing machinery/equipment manufacturers planning to export to India
- Food processing machinery components and equipment providers
- Government agencies, both federal and local, responsible for promoting exports
- Industry organizations and trade bodies engaged in boosting exports
- Financial institutions assessing risk and opportunities
- Consultancies specializing in food processing industry
Section 1: India's Agricultural and Food Markets
1. Executive Summary
2. Agricultural Production Scenario
3. Overview of Supply Chain
4. Structure of Supply Chain – Opportunities in Supply Chain
- Post-harvest processing
- Food stuff processing
- Distribution –retailing
5. Supply Chain Challenges
- Inadequate infrastructure facilities
- Inbound supply chain problems
- Inadequate cold storage and warehousing facilities
- Inadequate road infrastructure
- Other supply chain problems
6. Demand Drivers
- Rising per capita income
- Expanding middle and affluent classes
- Rapid urbanization Emergence of Tier 2 and Tier 3 Cities
- Changing lifestyles and tastes
- Rising exports
- Government incentives
- Traditional preference for fresh food
7. SWOT Analysis of Food Processing Sector
8. Government Policies and Foreign Direct Investment
- Focus on infrastructure
- Financial incentives
- Direct foreign investment
- Business opportunities for foreign firms
- Sectors offering opportunities for foreign firms
Section 2: Move to Market
Overview and Forecast of Processed Food Market by Selected Product Category
- Primary food processing sector
- Value-added food processing
- Food processing machinery’s potential in India
- Food industry machinery marketing value chain
- Purchase decision making parameters
- Sales value chain
- Current market scenario
- Business models
- Strategy implementation
- Marketing strategy considerations and approach
- Major food processing machinery manufacturers
- Profiles of selected food processing machinery manufacturers in India
- Import trends and major supplier countries
- Foreign direct investment
- Private equity investment
- Recent major M&A deals
India is one the world’s largest producers as well consumers of food products. India is a richly endowed agricultural nation. It has nearly a tenth of the world’s arable land and a fifth of the world’s irrigated land. It has all the major climates of the world.
Over the years agricultural production has increased steadily and today India is the world’s largest producer of milk, pluses, ginger, bananas, guavas and mangoes. India ranks No. 2 in the world in the production of rice, wheat, vegetables and horticulture products.
However, low level of processing and inadequate post-harvest infrastructure result in huge wastage of agricultural products, perishables in particular. Only about two percentage of fruits and vegetables, six percent of poultry and eight percent of marine products are processed. Evidently India’s food processing levels are significantly lower than developed countries.
On the other hand, demand is growing rapidly for processed food products. Growth is being driven by rising incomes, rapid urbanization, and changes in the family structure that has resulted in a significant increase in the number of nuclear families. Changing palate, lifestyles and a young population are also driving demand. It is against this backdrop that demand for processed food has grown annually by about 15% in the past five and the growth rate is expected to accelerate to over 20% for the foreseeable future.
Abundant agricultural resources combined with growing demand for processed food means that India has the potential for becoming one of the largest food processing countries in the world.
In response, the government has drawn up a series of initiatives. The first step was to designate Food Processing as priority sector. Plans also call for quickly developing sorely lacking infrastructure. In a bid to boost the food sector, the government is developing agrizones, food parks and cold chains, and promoting the modernization of meat processing facilities. The food sector has also been opened to foreign direct investment and tariffs have been lowered on imports of food processing equipment. As a result, FDI has shown significant growth in recent years.
The gap between low levels of processing and growing demand has created excellent market opportunities for Japanese companies whose presence as an investor in the Indian market as well as a supplier of food processing equipment is still relatively small compared to European countries and China in particular. Among the major foreign firms in the food sector in India are HUL, Kellogs, Nissin Foods, Buhler, Satake, Tetrapak and Nestle.
Go-To-Market practices of local and foreign companies currently operating in India and arrives and recommendations for Go-To-Market strategies for foreign companies to enable foreign companies plan their entry into the Indian market are presented in considerable detail. The demand structure, establishment of distribution channels, sales value chain, sourcing practices, decision-making parameters, points in developing a viable strategy are discussed in indepth. In sum, how should a foreign company enter and successfully operate in the Indian market.
In addition to opportunities for direct investment in large projects such as mega-food parks and cold chain facilities, India’s food sector offers excellent opportunities for foreign companies to enter the Indian market through venture capital, joint ventures and mergers and acquisitions. Manufacturers of food processing equipment will also find India to be a lucrative market.