Global Media Planning and Buying Market - Procurement Market Intelligence Report 2017-2021

  • ID: 3987629
  • Report
  • Region: Global
  • 63 pages
  • TechNavio
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FEATURED COMPANIES

  • CARAT
  • MINDSHARE
  • OMD
  • Starcom Mediavest
  • Zenith Optimedia
  • MORE
About Media Buying and Planning

Media buying and planning services involve strategizing, negotiating, and procuring time and advertising space on various media channels such as televisions, radios, newspapers, magazines, and the internet. The aim of the advertisers (buyers) is to reach the target audience in the most economical and efficient manner to maximize ROI. The media buying process consists of two sub-functions – media planning and media buying.

The procurement specialist forecast the media planning and media buying market to grow at a CAGR of 4.7% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the media planning and media buying market for 2017-2021. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.

The market is divided into the following segments based on geography:
- Americas
- APAC
- Europe
- MEA

The report, Media Planning and Media Buying Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key suppliers operating in this market.

Key suppliers
- Starcom Mediavest
- OMD
- Zenith Optimedia
- MINDSHARE
- CARAT

Market drivers
- Increased demand for consumer analytics
- For a full, detailed list, view the full report

Market challenges
- Difficulties in talent acquisition and retention
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key suppliers in this market space?
- What are the market opportunities and threats faced by the key suppliers?
- What are the strengths and weaknesses of the key suppliers?

You can request one free hour of our procurement specialist’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • CARAT
  • MINDSHARE
  • OMD
  • Starcom Mediavest
  • Zenith Optimedia
  • MORE
Part 1: SUMMARY
  • Research Objectives and Methodology
  • Category Definition
Part 2: CATEGORY AT A GLANCE
  • Market Overview
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points
Part 3: MARKET INSIGHTS
  • Category Spend Analysis
  • Demand-Supply Shifts
  • Key Market Developments
  • Key Category Growth Drivers
  • Major Category Growth Constraints
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • SWOT Analysis
  • PESTLE Analysis
Part 4: SUPPLY MARKET INSIGHTS
  • Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria
Part 5: PRICING INSIGHTS
  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Cost of Services
  • Category Negotiation Strategies
Part 6: CATEGORY ESSENTIALS
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix
Part 7: TOP FIVE SUPPLIERS
  • Starcom Mediavest
  • OMD
  • ZenithOptimedia
  • MINDSHARE
  • CARAT
Part 8: APPENDIX
  • Glossary
  • About Us
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FEATURED COMPANIES

  • CARAT
  • MINDSHARE
  • OMD
  • Starcom Mediavest
  • Zenith Optimedia
  • MORE
New procurement market intelligence report released: – Media Buying and Planning 2017-2021

The author of the report recognizes the following companies as the key suppliers in the media buying and planning: Starcom Mediavest, OMD, Zenith Optimedia, MINDSHARE, and CARAT.

Commenting on the report, a procurement specialist from the team said: “The demand for media buying services is expected to increase further due to the following reasons. There has been a significant growth in media buying as marketers want to improve their marketing performance; handle data, channel fragmentation, and multi-cultural base.”

Further, the report states that to minimize external media spend, organizations are increasingly conducting in-house advertising activities as it involves less innovation and has quicker TATs and TTM.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.
Note: Product cover images may vary from those shown
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  • Starcom Mediavest
  • OMD
  • Zenith Optimedia
  • MINDSHARE
  • CARAT
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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