Global Public Relations Services Market - Procurement Market Intelligence Report 2016-2020

  • ID: 3987634
  • Report
  • Region: Global
  • 68 pages
  • TechNavio
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FEATURED COMPANIES

  • Burson-Marsteller
  • Edelman
  • FleishmanHillard
  • Ketchum
  • Weber Shandwick
  • MORE
About Public Relations Services

A PR agency aims to effectively disseminate communication, establish a positive brand image for its client, and help develop a cordial relationship between the organization’s workforce and its stakeholders. The stakeholders can be the public, prospective customers, investors, partners, employees, or shareholders. A PR service provider aims to influence the opinions of stakeholders about the firm by building its reputation, boosting internal and external communications, and providing quick solutions during a crisis.

The procurement specialist forecast the global public relations services market to grow at a CAGR of 6.7% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global public relations services market for 2016-2020. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.

The market is divided into the following segments based on geography:
- Americas
- APAC
- Europe
- MEA

The report, Global Public Relations Services 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key suppliers operating in this market.

Key suppliers
- Edelman
- Weber Shandwick
- FleishmanHillard
- Ketchum
- Burson-Marsteller

Market drivers
- Digitization of PR services
- For a full, detailed list, view the full report

Market challenges
- Unpredictable economic and political environment
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key suppliers in this market space?
- What are the market opportunities and threats faced by the key suppliers?
- What are the strengths and weaknesses of the key suppliers?

You can request one free hour of our procurement specialist’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Burson-Marsteller
  • Edelman
  • FleishmanHillard
  • Ketchum
  • Weber Shandwick
  • MORE
Part 1: SUMMARY
  • Research Objectives and Methodology
  • Category Definition
Part 2: CATEGORY AT A GLANCE
  • Market Overview
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points
Part 3: MARKET INSIGHTS
  • Category Spend Analysis
  • Demand-Supply Shifts
  • Key Market Developments
  • Key Category Growth Drivers
  • Major Category Growth Constraints
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • SWOT Analysis
  • PESTLE Analysis
Part 4: SUPPLY MARKET INSIGHTS
  • Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria
Part 5: PRICING INSIGHTS
  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Wages
  • Indicative Pricing
  • Category Negotiation Strategies
Part 6: CATEGORY ESSENTIALS
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix
Part 7: TOP FIVE SUPPLIERS
  • Edelman
  • Weber Shandwick
  • FleishmanHillard
  • Ketchum
  • Burson-Marsteller
Part 8: APPENDIX
  • Glossary
  • About Us
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FEATURED COMPANIES

  • Burson-Marsteller
  • Edelman
  • FleishmanHillard
  • Ketchum
  • Weber Shandwick
  • MORE
New procurement market intelligence report released: – Global Public Relations Services 2016-2020

The author of the report recognizes the following companies as the key suppliers in the global public relations services market: Edelman, Weber Shandwick, FleishmanHillard, Ketchum, and Burson-Marsteller.

Commenting on the report, a procurement specialist from the team said: “An increase in the number of internet users, number of social media users, and advances in digital communication tools are factors that are prompting several companies to utilize digital channels for various PR activities.”

Further, the report states that customizing content to suit different media formats such as desktops, mobiles, and print media is a challenging task for PR service providers due to the constant emergence of different communication and social media avenues because of advancements in technology.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.
Note: Product cover images may vary from those shown
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  • Edelman
  • Weber Shandwick
  • FleishmanHillard
  • Ketchum
  • Burson-Marsteller
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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