Global Direct Marketing Services - Procurement Market Intelligence Report 2017-2021

  • ID: 3987636
  • Report
  • Region: Global
  • 74 pages
  • TechNavio
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FEATURED COMPANIES

  • Epsilon
  • Experian
  • Ogilvyone Worldwide
  • Rapp Worldwide
  • Wunderman
  • MORE
About Direct Marketing Services

Direct marketing is a form of advertising that targets a defined consumer group by using one or more media channels to generate a measurable response such as an online order or a response to an e-mail. These measurable responses are referred to as 'call-to-action', which helps determine the response rate, and thereby measure the campaign's success by incorporating pre-campaign and post-campaign analytics.

The procurement specialist forecast the global direct marketing services market to grow at a CAGR of 4.5% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global direct marketing services market for 2017-2021. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.

The market is divided into the following segments based on geography:
- Americas
- Europe
- APAC

The report, Global Direct Marketing Services 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key suppliers operating in this market.

Key suppliers
- Wunderman
- Epsilon
- Ogilvyone Worldwide
- Experian
- Rapp Worldwide

Market drivers
- Integration of direct marketing with digital channels
- For a full, detailed list, view the full report

Market challenges
- Deliverability issues in e-mail marketing
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key suppliers in this market space?
- What are the market opportunities and threats faced by the key suppliers?
- What are the strengths and weaknesses of the key suppliers?

You can request one free hour of our procurement specialist’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Epsilon
  • Experian
  • Ogilvyone Worldwide
  • Rapp Worldwide
  • Wunderman
  • MORE
Part 1: SUMMARY
  • Research Objectives and Methodology
  • Category Definition
Part 2: CATEGORY AT A GLANCE
  • Market Overview
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points
Part 3: MARKET INSIGHTS
  • Category Spend Analysis
  • Demand-Supply Shifts
  • Key Market Developments
  • Key Category Growth Drivers
  • Major Category Growth Constraints
  • Procurement Best Practices
  • History of Innovation
  • Key Current Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • SWOT Analysis
  • PESTLE Analysis
Part 4: SUPPLY MARKET INSIGHTS
  • Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria
Part 5: PRICING INSIGHTS
  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Billing Rates
  • Category Negotiation Strategies
Part 6: CATEGORY ESSENTIALS
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix
Part 7: TOP FIVE SUPPLIERS
  • Wunderman
  • Epsilon
  • Ogilvyone Worldwide
  • Experian
  • Rapp Worldwide
Part 8: APPENDIX
  • Glossary
  • Key Notes
  • About Us
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Epsilon
  • Experian
  • Ogilvyone Worldwide
  • Rapp Worldwide
  • Wunderman
  • MORE
New procurement market intelligence report released: – Global Direct Marketing Services 2017-2021

The author of the report recognizes the following companies as the key suppliers in the global direct marketing services: Wunderman, Epsilon, Ogilvyone Worldwide, Experian, and Rapp Worldwide.

Commenting on the report, a procurement specialist from the team said: “Recent studies reveal that the response rates generated from direct mail campaigns outperformed digital channel response rates by approximately 500%–600%. Direct marketing channels have a very high response rate as marketers can easily curate content for a defined target segment, which results in an accurate ROI.”

Further, the report states that passing the spam filter and reaching the primary inbox is one of the biggest challenges of e-mail marketing. This is because agencies use mass mailing strategies, which most customers tend to block and thereby generate a very low response rate.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.
Note: Product cover images may vary from those shown
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  • Wunderman
  • Epsilon
  • Ogilvyone Worldwide
  • Experian
  • Rapp Worldwide
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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