Global Digital Advertising Services - Procurement Market Intelligence 2016

  • ID: 3987646
  • Report
  • Region: Global
  • 61 pages
  • TechNavio
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FEATURED COMPANIES

  • Barton
  • BBDO (Batten
  • BlueFocus Group
  • Durstine & Osborn)
  • GroupM
  • Leo Burnett Worldwide
  • MORE
About Digital Advertising

Digital marketing refers to the use of wireless media and the internet to help businesses promote their products and services. It includes electronic, online, and digital advertising. Its flexibility and cost-effectiveness make e-marketing a competitive advertising channel compared to traditional ones.

The procurement specialist forecast the global digital advertising services market to grow at a CAGR of 12.1% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global digital advertising services market for 2016-2020. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.

The market is divided into the following segments based on geography:
- Americas
- Europe
- APAC
- Middle East and Africa

The report, Global Digital Advertising Services 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key suppliers operating in this market.

Key suppliers
- GroupM
- Leo Burnett Worldwide
- BBDO (Batten, Barton, Durstine & Osborn)
- BlueFocus Group
- OgilvyOne Worldwide

Market drivers
- Increased need for cost-effective marketing channels
- For a full, detailed list, view the full report

Market challenges
- Stringent government regulations
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key suppliers in this market space?
- What are the market opportunities and threats faced by the key suppliers?
- What are the strengths and weaknesses of the key suppliers?

You can request one free hour of our procurement specialist’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Barton
  • BBDO (Batten
  • BlueFocus Group
  • Durstine & Osborn)
  • GroupM
  • Leo Burnett Worldwide
  • MORE
Part 1: SUMMARY
  • Research Objectives and Methodology
  • Category Definition
Part 2: CATEGORY AT A GLANCE
  • Market Overview
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points
Part 3: MARKET INSIGHTS
  • Category Spend Analysis
  • Demand-Supply Shifts
  • Key Market Developments
  • Key Category Growth Drivers
  • Major Category Growth Constraints
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • SWOT Analysis
  • PESTLE Analysis
Part 4: SUPPLY MARKET INSIGHTS
  • Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria
Part 5: PRICING INSIGHTS
  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Wages
  • Category Negotiation Strategies
Part 6: CATEGORY ESSENTIALS
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix
Part 7: TOP FIVE SUPPLIERS
  • GroupM
  • Leo Burnett Worldwide
  • BBDO (Batten, Barton, Durstine & Osborn)
  • BlueFocus Group
  • OgilvyOne Worldwide
Part 8: APPENDIX
  • Glossary
  • About Us
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Barton
  • BBDO (Batten
  • BlueFocus Group
  • Durstine & Osborn)
  • GroupM
  • Leo Burnett Worldwide
  • MORE
New procurement market intelligence report released: – Global Digital Advertising Services 2016-2020

The author of the report recognizes the following companies as the key suppliers in the global digital advertising services market: GroupM, Leo Burnett Worldwide, BBDO (Batten, Barton, Durstine & Osborn), BlueFocus Group, and OgilvyOne Worldwide.

Commenting on the report, a procurement specialist from the team said: “Increasing cost of advertising services and growing budgetary constraints on category managers are driving the demand for cost-effective approaches. This demand is a major contributor to the market, as digital advertising enables brands to reach target audiences more effectively and at lower costs.”

Further, the report states that lack of metrics that can effectively measure ROI is driving key category stakeholders to plan budgets for this spend area with extra care. This is a major barrier for the rapid growth of the market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.
Note: Product cover images may vary from those shown
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  • GroupM
  • Leo Burnett Worldwide
  • BBDO (Batten
  • Barton
  • Durstine & Osborn)
  • BlueFocus Group
  • OgilvyOne Worldwide
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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