Global Creative Agencies Market - Procurement Market Intelligence Report 2017-2021

  • ID: 3987654
  • Report
  • Region: Global
  • 74 pages
  • TechNavio
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

1 of 5

FEATURED COMPANIES

  • Dentsu
  • Interpublic Group
  • Omnicom Group
  • Publicis Groupe
  • WPP
  • MORE
About Creative Agencies

A creative agency is a firm that offers strategy, design, technology, and advertising services to ideate and create content that satisfies organizational needs related to branding and marketing. It helps companies improve their brand equity by identifying, analyzing, planning, and executing their marketing strategies.

The procurement specialist forecast the global creative agencies market to grow at a CAGR of 5.58% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global creative agencies market for 2017-2021. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

The report, Global Creative Agencies Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key suppliers operating in this market.

Key suppliers
- WPP
- Omnicom Group
- Publicis Groupe
- Interpublic Group
- Dentsu

Market drivers
- Increased social media penetration rates
- For a full, detailed list, view the full report

Market challenges
- Increase in regulations
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key suppliers in this market space?
- What are the market opportunities and threats faced by the key suppliers?
- What are the strengths and weaknesses of the key suppliers?

You can request one free hour of our procurement specialist’s time when you purchase this market report. Details are provided within the report.
READ MORE
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Dentsu
  • Interpublic Group
  • Omnicom Group
  • Publicis Groupe
  • WPP
  • MORE
Part 1: SUMMARY
  • Research Objectives and Methodology
  • Category Definition
Part 2: CATEGORY AT A GLANCE
  • Market Overview
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points
Part 3: MARKET INSIGHTS
  • Category Spend Analysis
  • Demand-Supply Shifts
  • Key Market Developments
  • Key Category Growth Drivers
  • Major Category Growth Constraints
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • SWOT Analysis
  • PESTLE Analysis
Part 4: SUPPLY MARKET INSIGHTS
  • Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Key Clients
  • Key Agencies of the Suppliers
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria
Part 5: PRICING INSIGHTS
  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Billing Rates
  • Category Negotiation Strategies
Part 6: CATEGORY ESSENTIALS
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix
Part 7: TOP FIVE SUPPLIERS
  • WPP
  • Omnicom Group
  • Publicis Groupe
  • Interpublic Group
  • Dentsu
Part 8: APPENDIX
  • Glossary
  • Key Notes
  • About Us
Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5

FEATURED COMPANIES

  • Dentsu
  • Interpublic Group
  • Omnicom Group
  • Publicis Groupe
  • WPP
  • MORE
New procurement market intelligence report released: – Global Creative Agencies Market 2017-2021

The author of the report recognizes the following companies as the key suppliers in the global creative agencies market: WPP, Omnicom Group, Publicis Groupe, Interpublic Group, and Dentsu.

Commenting on the report, a procurement specialist from the team said: “Social media platforms such as Facebook and Twitter are the most prominent ones used to catch customers' attention, to increase the brand awareness. Growth of such platforms has increased relative advertising spend, driving the growth of creative services that focus on digital media (such as blog posts and infographics).”

Further, the report states that the creative services industry is highly regulated by various regional laws and regulations that cover the aspects of the use of content. For instance, countries such as China, and India have regulations that does not allow the use of symbols and content related to gambling, and pornography in the marketing messages.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.
Note: Product cover images may vary from those shown
5 of 5
  • WPP
  • Omnicom Group
  • Publicis Groupe
  • Interpublic Group
  • Dentsu
Note: Product cover images may vary from those shown
6 of 5
Note: Product cover images may vary from those shown
Adroll
adroll