Global Marketing Consulting Market - Procurement Market Intelligence Report 2017-2021

  • ID: 3987658
  • Report
  • Region: Global
  • 67 pages
  • TechNavio
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FEATURED COMPANIES

  • AT Kearney
  • Bain & Company
  • Boston Consulting Group
  • Nielsen
  • PwC Digital
  • MORE
About Marketing Consulting

Marketing consultants advise businesses on marketing issues such as sales forecasts, new product development and pricing, licensing and franchise planning, and marketing planning and strategies. They conduct in-depth analyses of factors that motivate customers and apply formulated strategies to improve clients' businesses, in terms of increasing customer base, maximizing customer lifetime value, directing and managing brands, and utilizing social media marketing tools effectively.

The procurement specialist forecast the marketing consulting market to grow at a CAGR of 4.1% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the marketing consulting market for 2017-2021. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.

The market is divided into the following segments based on geography:
- North America
- EMEA
- APAC
- South America

The report, Marketing Consulting Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key suppliers operating in this market.

Key suppliers
- PwC Digital
- Boston Consulting Group
- Nielsen
- AT Kearney
- Bain & Company

Market drivers
- Increase in need for product differentiation
- For a full, detailed list, view the full report

Market challenges
- Lack of expertise
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key suppliers in this market space?
- What are the market opportunities and threats faced by the key suppliers?
- What are the strengths and weaknesses of the key suppliers?

You can request one free hour of our procurement specialist’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • AT Kearney
  • Bain & Company
  • Boston Consulting Group
  • Nielsen
  • PwC Digital
  • MORE
Part 1: SUMMARY
  • Research Objectives and Methodology
  • Category Definition
Part 2: CATEGORY AT A GLANCE
  • Market Overview
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points
Part 3: MARKET INSIGHTS
  • Category Spend Analysis
  • Demand-Supply Shifts
  • Key Market Developments
  • Key Category Growth Drivers
  • Major Category Growth Constraints
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • SWOT Analysis
  • PESTLE Analysis
Part 4: SUPPLY MARKET INSIGHTS
  • Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria
Part 5: PRICING INSIGHTS
  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Billing Rates
  • Category Negotiation Strategies
Part 6: CATEGORY ESSENTIALS
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix
Part 7: TOP FIVE SUPPLIERS
  • PwC Digital
  • Boston Consulting Group
  • Nielsen
  • AT Kearney
  • Bain & Company
Part 8: APPENDIX
  • Glossary
  • Key Notes
  • About Us
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • AT Kearney
  • Bain & Company
  • Boston Consulting Group
  • Nielsen
  • PwC Digital
  • MORE
New procurement market intelligence report released: – Global Marketing Consulting Market 2017-2021

The author of the report recognizes the following companies as the key suppliers in the global marketing consulting market: PwC Digital, Boston Consulting Group, Nielsen, AT Kearney, and Bain & Company.

Commenting on the report, a procurement specialist from the team said: “A rapid increase in the number of products and services produced in all sectors has driven the need for product differentiation and this is leading to an increase in demand for marketing services.”

Further, the report states that lack of talented marketing consultants in the industry is a challenge faced by consulting firms. This can be attributed to the need for consultants to have years of experience to become capable of providing effective marketing consulting services.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.
Note: Product cover images may vary from those shown
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  • PwC Digital
  • Boston Consulting Group
  • Nielsen
  • AT Kearney
  • Bain & Company
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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