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Multimedia, Graphics & Publishing Software

  • ID: 3993844
  • Report
  • November 2020
  • Region: United States
  • 10 pages
  • First Research
Brief Excerpt from Industry Overview Chapter:

Companies in this industry design and publish computer software for multimedia production, editing, and distribution; graphics and web design; and desktop and online publishing. Major companies include Adobe Systems, Autodesk, Avid Technology, and Tableau Software (all based in the US), as well as Sketch BV, formerly known as Bohemian Coding (the Netherlands).

Competitive Landscape

Demand is driven by corporate spending on publishing and graphic arts. The profitability of individual companies depends on technical expertise and successful marketing. Large companies have advantages in development, marketing, and distribution resources. Small software companies compete by focusing on niche applications or emerging technologies.

Products, Operations & Technology

Major products include software for visualization/simulation, digital video, imaging, and modeling/animation. Other offerings include font development software, streaming media encoding software, and applications for imaging systems embedded in printers, copiers, and scanners.
Note: Product cover images may vary from those shown
  • Industry Overview
  • Quarterly Industry Update
  • Business Challenges
  • Business Trends
  • Industry Opportunities
  • Call Preparation Questions
  • Financial Information
  • Industry Forecast
  • Web Links and Acronyms
Note: Product cover images may vary from those shown
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