Market Analysis of Premium European OEMs' ADAS and Automated Driving (AD) Strategies

  • ID: 4009621
  • Report
  • Region: Europe
  • 52 pages
  • Frost & Sullivan
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Along with Level 3 and 4 Functions, Shared Mobility Portfolio to Play a Key Role in OEMs’ Future Business Models
While OEMs are racing towards achieving L4 and 5 automation features in their vehicles in developed markets such as NA and Europe, there will be major improvements in the ADAS sensors that will be used to achieve the desired features.

Every OEM is working on a strategy that is different from others in terms of the level of automation desired. With this in mind, some OEMs are also looking forward to transforming themselves as mobility service providers rather than being just conventional OEMs.

Several key disruptions are expected to be seen in the automated driving space in the next 5 years.
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Executive Summary
  • Key Findings
  • Automotive Sensors-Performance and Qualitative Benefits
  • Approach for Stepwise Introduction of Autonomous Driving
  • Overview of Active Safety and Autonomous Driving Feature Availability
  • Highlights-Key Features for Near Future
Research Scope and Segmentation
  • Research Scope
  • Key Questions this Study will Answer
  • Vehicle Segmentation
  • Research Acronyms Explained
Volkswagen Group-Audi
  • Audi-Autonomous Driving Technology Architecture Explained
  • Audi-Piloted Driving Tactic
  • Audi-Functional Timeline: Towards L 5 Automation
  • Model-wise ADAS Capabilities
  • Audi-Sensor Suit Strategy-Production Vehicle
  • AUDI-Vital Points
BMW Group
  • BMW-Autonomous Driving Vision
  • Sensor Suit Strategy for L 3 and 4 Automation
  • BMW-Functional Timeline: Towards L 5 Automation
  • Model-wise ADAS Capabilities-Current
  • Model-wise ADAS Capabilities-Future
  • Sensor Suit Strategy-Production vehicle
  • BMW USA-Vital Points
Daimler-Mercedes-Benz
  • Mercedes-Benz-Autonomous Driving Technology Strategy
  • Mercedes-Benz-Functional Timeline
  • Model-wise ADAS Capabilities-Current
  • Model-wise ADAS Capabilities-Future
  • Mercedes-Benz-Sensor Suit Strategy: Production Vehicle
  • Mercedes-Benz USA-Vital Points
Geely Group-Volvo Cars
  • Volvo Cars-Autonomous Driving Vision
  • Overview of ADAS and Autonomous Technology Adoption
  • Sensor Suit Strategy-For L 2 and 3 Automation
  • Volvo Cars-Vital Points
Tata Group-Jaguar Land Rover
  • JLR-Autonomous Driving Vision
  • Overview of ADAS and Autonomous Technology Adoption
  • Sensor Suit Strategy for L 2 and 3 Automation
Conclusion and Vital Takeaways
  • Key Conclusions and OEM Summaries
  • Legal Disclaimer
Appendix
  • Market Engineering Methodology
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