Austria Cider Market Insights Report 2016

  • ID: 4012703
  • Report
  • Region: Austria
  • 63 pages
  • GlobalData
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FEATURED COMPANIES

  • Brau Union Österreich AG
  • Familie Reikersdorfer
  • Goldkehlchen KG
  • Hansbauer
  • Kolarik and Leeb GMBH
  • Seppelbauer
  • MORE
Summary:

In Austria the temperatures were well above average in 2015. These high temperatures helped to boost growth for some categories in the all commercial beverages market particularly soft drinks. As a refreshing carbonated beverage cider also benefited from the warm weather. The off-premise channel saw volume gains of 9% in 2015 slightly behind the market and lost share slightly. International brands were responsible for most of this growth although premium domestic ciders also contributed.

Key Findings:

- Premium local beverages to grow thanks to younger Austrian entrepreneurs who are increasingly bringing more innovative and stylish products to the market.
- The Austrian cider market has seen growth with sales boosted in particular by the successful introduction of new variants.
- Flavored cider volumes soared in 2015.

The Austria Cider Market Insights 2015 Report provides a complete overview of the Austria cider industry structure offering a comprehensive insight into historical background trends 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed cider consumption volume data by segment brand brewer packaging and distribution (on-/off-premise) with 2016 forecasts
- Top line production import export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015 with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key cider new product launches in 2015 by company
- Overview of the competitive landscape in the cider market with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market
- Data is also available in excel format

Reasons To Buy:

- Gain in-depth understanding of the dynamics and structure of the Austria cider industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Austria cider market to support your brand development and marketing initiatives
- Compare and track the performance of brands and brewers to develop a competitive advantage
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability
- Identify how brewers can capitalize on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Austria cider market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Brau Union Österreich AG
  • Familie Reikersdorfer
  • Goldkehlchen KG
  • Hansbauer
  • Kolarik and Leeb GMBH
  • Seppelbauer
  • MORE
1 Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2 Market Update
2.1 New Products and Photo Shots
2.2 Cider Pricing Tables
2.3 Cider Data Tables
3 Brewer Profiles
4 Appendix
4.1 Disclaimer
4.2 Methodology, Wisdom Attributes & Product Definitions
4.3 Map

List of Tables
Table 1: Austria Population Size and Growth, 1987-2018F
Table 2: West Europe Population Size and Growth, 2005-2016F
Table 3: Austria Economic Indicators, 2007-2017F
Table 4: West Europe Commercial Beverage Consumption - Per Capita, 2005-2016F
Table 5: West Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F
Table 6: West Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Cider
Table 9: Legal Controls on Cider
Table 10: Tax Burden on Cider 2015
Table 11: Cider Key Facts
Table 12: Top 10 Cider Brands - Volume, 2013-2015
Table 13: Top 10 International Premium and Super premium Cider Brands - Volume, 2013-2015
Table 14: Cider Market Valuation (Local Currency), 2014-2016F
Table 15: Trade Margin Build-Up Model
Table 16: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 17: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 18: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 19: Cider Production/Trade/Consumption 000 HL, 2005-2016F
Table 20: Cider Production/Trade/Consumption - Growth, 2005-2016F
Table 21: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 22: Cider Market Valuation (Local Currency), 2014-2016F
Table 23: Cider Consumption by Local Definition, 2012-2016F
Table 24: Cider Consumption by Standard Price Segmentation, 2012-2016F
Table 25: Cider Consumption by Alcoholic Strength, 2012-2016F
Table 26: Cider Consumption by Type, 2012-2016F
Table 27: Cider Consumption by Geographic Scope, 2012-2016F
Table 28: Cider All Trademarks, 2011-2015
Table 29: Cider Brands by Local Definition, 2011-2015
Table 30: Cider Brands by Standard Price Segment, 2011-2015
Table 31: Cider Brands by Alcoholic Strength, 2011-2015
Table 32: Cider Brands by Type, 2011-2015
Table 33: Imported Brands by Origin, 2011-2015
Table 34: Cider Trademark Owners, 2011-2015
Table 35: Cider Local Operators, 2011-2015
Table 36: Cider leading Brewers/Importers, 2011-2015
Table 37: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 38: Cider Distribution: On vs. Off Premise, 2012-2016F
Table 39: Brau Union Osterreich AG Brand Volumes 2011-2015
Table 40: Kolarik & Leeb Brand Volumes 2011-2015

List of Figures
Figure 1: Cider Leading Brewers/Importers, 2015
Figure 2: Cider Consumption by Pack Material/Type, 2015
Figure 3: Cider Distribution by Channel, 2015
Figure 4: Cider Consumption by Price Segment, 2015
Note: Product cover images may vary from those shown
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  • Brau Union Österreich AG
  • Kolarik and Leeb GMBH
  • Goldkehlchen KG
  • Hansbauer
  • Most Bauernhof Distelberger
  • Familie Reikersdorfer
  • Seppelbauer
  • Familie Binder (Zur Steinernen Birne)
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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