Global Tampons Market 2016-2020 - Product Image

Global Tampons Market 2016-2020

  • ID: 4013293
  • Report
  • Region: Global
  • 86 pages
  • TechNavio
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FEATURED COMPANIES

  • Bella
  • First Quality Enterprises
  • Kimberly-Clark
  • Masmi
  • Ontex
  • rocter & Gamble
  • MORE
About Tampons

Among various feminine hygiene products, the acceptance level of tampons is low due to lack of affordability, cultural restraints, and fears associated with tampon use. However, increasing marketing and advertising initiatives undertaken by vendors to educate women about the benefits associated with the use of tampons is expected to increase the share of this segment in the global feminine hygiene products market during the forecast period.

Analysts forecast the global tampons market to grow at a CAGR of 5.87% during the period 2016-2020.

Covered in This Report:
The report covers the present scenario and the growth prospects of the global tampons market for 2016-2020. To calculate the market size, the report considers the revenue generated from revenue generated from retail sales of tampons.

The Market is Divided into the Following Segments Based on Geography:
- Americas
- APAC
- EMEA

Global Tampons Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors:
- Procter & Gamble
- Unicharm
- Johnson & Johnson
- Kimberly-Clark
- Svenska Cellulosa Aktiebolaget
- Edgewell Personal Care Company

Other Prominent Vendors:
- Bella
- Bodywise
- First Quality Enterprises
- Lil-Lets
- Masmi
- Moxie
- Ontex
- Pee Buddy
- Seventh Generation
- Xinxiang Health Products

Market Drivers:
- Increasing awareness among women about health and hygiene products
- For a full, detailed list, view the full report

Market challenges:
- Safety concerns associated with tampon usage
- For a full, detailed list, view the full report

Market Trends:
- Increasing demand in emerging markets
- For a full, detailed list, view the full report

Key Questions Answered in This Report:
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Bella
  • First Quality Enterprises
  • Kimberly-Clark
  • Masmi
  • Ontex
  • rocter & Gamble
  • MORE
Part 01: Executive summary
  • Highlights
Part 02: Scope of the report
  • Market overview
  • Vendor analysis
  • Top-vendor offerings
Part 03: Market research methodology
  • Research methodology
  • Economic indicators
Part 04: Introduction
  • Key market highlights
  • Market scenario
Part 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
Part 06: Market segmentation by product type
  • Market overview
  • Global branded tampons market
  • Global private-label tampons market
Part 07: Market segmentation by distribution channel
  • Market overview
  • Global tampons market by retail channel
  • Global tampons market by online channel
Part 08: Geographical segmentation
  • Market overview
  • Tampons market in Americas
  • Tampons market in EMEA
  • Tampons market in APAC
Part 09: Market drivers

Part 10: Impact of drivers

Part 11: Market challenges

Part 12: Impact of drivers and challenges

Part 13: Market trends

Part 14: Vendor landscape
  • Competitive scenario
  • Market share of vendors in global tampons market 2015
Part 15: Key vendor analysis
  • Geographic presence: Key vendor analysis
  • Procter & Gamble
  • Unicharm
  • Johnson & Johnson
  • Kimberly-Clark
  • Svenska Cellulosa Aktiebolaget
  • Edgewell Personal Care Company
  • Other prominent vendors
Part 16: Appendix
  • List of abbreviations
Part 17: About the Author

List of Exhibits
Exhibit 01: Key countries
Exhibit 02: Global tampons market segmentation: Overview
Exhibit 03: Product offerings
Exhibit 04: Global feminine hygiene products market
Exhibit 05: Snapshot of global tampons market
Exhibit 06: Global tampons market: Key impacting factors
Exhibit 07: Growth perspective in developed and developing markets
Exhibit 08: Global tampons market future prospects
Exhibit 09: Various market scenarios and their impacting factors
Exhibit 10: Global tampons market 2016-2020 ($ billions)
Exhibit 11: Impact of various factors on global tampons market
Exhibit 12: Five forces analysis
Exhibit 13: Global tampons market by product type 2015 and 2020
Exhibit 14: Global tampons market by product type 2015-2020 (% share)
Exhibit 15: Impact of product types on global tampons market
Exhibit 16: Global branded tampons market 2015-2020 ($ billions)
Exhibit 17: Global private-label tampons market 2015-2020 ($ billions)
Exhibit 18: Global tampons market segmentation by distribution channel 2015 and 2020
Exhibit 19: Global tampons market by retail channel 2015-2020 ($ billions)
Exhibit 20: Top e-commerce countries by usage 2015
Exhibit 21: Global tampons market by online channel 2015-2020 ($ billions)
Exhibit 22: Global tampons market by geography 2015 and 2020
Exhibit 23: Global tampons market by geography 2015-2020 (% share)
Exhibit 24: Snapshot: Global tampons market by geography
Exhibit 25: Tampons market in Americas 2015-2020 ($ billions)
Exhibit 26: Leading tampon brands in US 2015
Exhibit 27: Tampons market in EMEA 2015-2020 ($ billions)
Exhibit 28: Tampons market in APAC 2015-2020 ($ billions)
Exhibit 29: Impact of drivers
Exhibit 30: Impact of drivers and challenges
Exhibit 31: Strategic success factor of companies
Exhibit 32: Competitive parameters in global tampons market
Exhibit 33: Market share of vendors in global tampons market 2015
Exhibit 34: Regional analysis of key vendors
Exhibit 35: Procter & Gamble profile
Exhibit 36: Procter & Gamble strength analysis
Exhibit 37: Procter & Gamble growth strategy matrix
Exhibit 38: Procter & Gamble: Opportunity assessment
Exhibit 39: Unicharm profile
Exhibit 40: Unicharm strength analysis
Exhibit 41: Unicharm growth strategy matrix
Exhibit 42: Unicharm: Opportunity Assessment
Exhibit 43: Johnson & Johnson strength profile
Exhibit 44: Johnson & Johnson strength analysis
Exhibit 45: Johnson & Johnson growth strategy matrix
Exhibit 46: Johnson & Johnson: Opportunity assessment
Exhibit 47: Kimberly-Clark profile
Exhibit 48: Kimberly-Clark strength analysis
Exhibit 49: Kimberly-Clark growth strategy matrix
Exhibit 50: Kimberly-Clark growth opportunity assessment
Exhibit 51: Svenska Cellulosa Aktiebolaget profile
Exhibit 52: Svenska Cellulosa Aktiebolaget strength analysis
Exhibit 53: Svenska Cellulosa Aktiebolaget growth strategy matrix
Exhibit 54: Svenska Cellulosa Aktiebolaget growth opportunity assessment
Exhibit 55: Edgewell Personal Care Company profile
Exhibit 56: Edgewell Personal Care Company strength analysis
Exhibit 57: Edgewell Personal Care Company growth strategy matrix
Exhibit 58: Edgewell Personal Care Company: Opportunity assessment
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Bella
  • First Quality Enterprises
  • Kimberly-Clark
  • Masmi
  • Ontex
  • rocter & Gamble
  • MORE
Global Tampons Market 2016-2020

Key players in the global tampons market: Procter & Gamble, Unicharm, Johnson & Johnson, Kimberly-Clark, Svenska Cellulosa Aktiebolaget, and Edgewell Personal Care Company

Other Prominent Vendors in the market are: Bella, Bodywise, First Quality Enterprises, Lil-Lets, Masmi, Moxie, Ontex, Pee Buddy, Seventh Generation, and Xinxiang Health Products

Commenting on the report, an analyst from the team said: “Emerging countries such as India, Brazil, and China have witnessed remarkable economic growth in recent years, which has led to a large section of the population in these countries progressing to the middle-class segment. This offers opportunities for vendors providing tampons. This segment can afford to spend on hygiene and sanitary products frequently. The rapid increase in tampon sales in the emerging markets has encouraged vendors to develop better-quality tampons to serve the large female population in these countries. Hence, the tampons market in APAC is expected to witness the fastest growth rate compared with the tampons market in developed economies. According to Cotton Incorporated, only 2% of China's total women population used tampons in 2015. As of December 2015, China had 377 million women population aged 15-50 years who are most likely to use tampons if proper knowledge and information is provided to them about the advantages of usage of tampons in place of sanitary pads and panty liners. The growth of the e-commerce market in Brazil, Russia, India, and China (BRIC) will also boost the tampons market as customers can buy branded tampons online. Thus, the growing demand from emerging high-growth markets is a major trend that is expected to lead to the growth of the market during the forecast period.”

According to the report, over the past few years, the penetration rate for usage of tampons across developing regions has improvement from the previous years. This can be well-illustrated from the rise in promotions, education, and initiatives taken by the governments and NGOs. The growing availability of tampons at subsidized rates has made them more affordable for women. Likewise, with the growing per capita disposable income, women belonging to urban areas and the middle-income segment are able to purchase high absorbent tampons that are usually expensive. India, Indonesia, and China are expected to have a high penetration of tampons due to a rise in their gross domestic product. This will positively affect the global tampons market during the forecast period.

Further, the report states that even though tampons offer several advantages, they also cause certain harmful side effects to the user. The pollutants in the cotton used in tampons and the chemicals used in the manufacturing of tampons have raised concerns across the globe. Many tampons also use rayon, which is generally bleached before it is added to the tampon. This has been the cause of deaths for a number of women. Its major symptoms include vomiting, diarrhea, low blood pressure, dizziness, red eyes, rashes, and high fever. Though women have been advised against using tampons for more than eight hours, advanced and highly absorbent tampons tend to be used for more than the recommended hours, which increases the chances of bacterial infections. This factor is hampering their acceptance and adoption in the market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • rocter & Gamble
  • Unicharm
  • Johnson & Johnson
  • Kimberly-Clark
  • Svenska Cellulosa Aktiebolaget
  • Edgewell Personal Care Company
  • Bella
  • Bodywise
  • First Quality Enterprises
  • Lil-Lets
  • Masmi
  • Moxie
  • Ontex
  • Pee Buddy
  • Seventh Generation
  • Xinxiang Health Products.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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