Global Coconut Water Market 2016-2020 - Product Image

Global Coconut Water Market 2016-2020

  • ID: 4013321
  • Report
  • Region: Global
  • 85 pages
  • TechNavio
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FEATURED COMPANIES

  • Amy & Brian Naturals
  • CHI Coconut Water
  • Ducoco
  • Harmless Harvest
  • nudie
  • Temple Lifestyle
  • MORE
About Coconut Water

Coconut water has emerged as a popular ready-to-drink healthy beverage. Over the last few years, the demand for coconut water has increased significantly, especially in North America and Europe. Coconut water has emerged as a good substitute for carbonated drinks and processed juices, owing to its nutritional and blending capabilities.

Analysts forecast the global coconut water market to grow at a CAGR of 26.75% during the period 2016-2020.

Covered in This Report:
The report covers the present scenario and the growth prospects of the global coconut water market for 2016-2020. To calculate the market size, the report considers the revenue generated through the sales of packaged coconut water in the key geographical regions.

The Market is Divided into the Following Segments Based on Geography:
- Americas
- APAC
- Europe
- ROW

Global Coconut Water Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors:
- Coca-Cola
- PepsiCo
- Vita Coco

Other Prominent Vendors:
-

- Amy & Brian Naturals
-

- Bai
- Bush Farm Trading Post Limited
- C-Coconut Water
- C20 Pure Coconut Water
- CHI Coconut Water
- Coco Libre
- CocoJal
- Ducoco
- Edward & Sons
- H2COCO
- Harmless Harvest
- INVO Coconut Water
- ITI Tropicals
- Frolic Foods
- Jax Coco
- nudie
- Pulse Beverage Corporation
- Pure Brazilian Coconut Water
- Purity Organic
- Raw C
- Taste Nirvana International
- Temple Lifestyle
- Thai Agri Foods
- Zola
- Zumi Natural (Coco Zumi)

Market Drivers:
- Health benefits associated with consumption of coconut water
- For a full, detailed list, view the full report

Market challenges:
- Increasing prominence of other plant-based drinks
- For a full, detailed list, view the full report

Market Trends:
- Growing popularity of coconut water in foodservice chains
- For a full, detailed list, view the full report

Key Questions Answered in This Report:
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amy & Brian Naturals
  • CHI Coconut Water
  • Ducoco
  • Harmless Harvest
  • nudie
  • Temple Lifestyle
  • MORE
Part 01: Executive summary
  • Highlights
  • Regional product lifecycle for global coconut water market
  • Marketing mix for global packaged coconut water industry
Part 02: Scope of the report
  • Market overview
Part 03: Market research methodology
  • Research methodology
  • Economic indicators
Part 04: Introduction
  • Key market highlights
  • Largest coconut-producing countries
Part 05: Market landscape
  • Market overview
  • Global health and wellness food market
  • Global coconut water market
  • Five forces analysis
Part 06: Technological outlook for processing coconut water
  • Technology used in processing coconut water
Part 07: Market segmentation by product type
  • Global coconut water market by product type
  • Global sweetened coconut water market
  • Global unsweetened coconut water market
Part 08: Market segmentation by flavor type
  • Global coconut water market by flavor type
  • Global flavored coconut water market
  • Global plain coconut water market
Part 09: Geographical segmentation
  • Global coconut water market by geography
  • Coconut water market in Americas
  • Coconut water market in APAC
  • Coconut water market in Europe
  • Coconut water market in ROW
Part 10: Market segmentation by distribution channel
  • Global coconut water market by distribution channel
Part 11: Key leading countries
  • US
  • UK
  • Brazil
Part 12: Market drivers
  • Health benefits associated with consumption of coconut water
  • Rise in number of coconut water-based drinks positioned as a natural sports drink
  • Growing media buzz and celebrity endorsements
  • Increase in product launches
Part 13: Impact of drivers

Part 14: Market challenges
  • Availability of tender coconuts
  • Increasing prominence of other plant-based drinks
  • False claims by certain manufacturers
  • Presence of undeclared allergens in coconut water
Part 15: Impact of drivers and challenges

Part 16: Market trends
  • Emergence of coconut water as a mixer
  • Packaging innovations
  • Emergence of ethical consumerism
  • Growing popularity of coconut water in foodservice chains
Part 17: Competitor analysis
  • Competitive scenario
  • Competitive positioning assessment
  • Strategic roadmap for manufacturers operating in the global coconut water market assessment
  • Market positioning matrix based on product portfolio and distribution network for key market players
  • Coca-Cola
  • PepsiCo
  • Vita Coco
  • Other prominent vendors
Part 18: Appendix
  • List of abbreviations
Part 19: About the Author

List of Exhibits
Exhibit 01: Coconut water: Regional product lifecycle
Exhibit 02: Marketing mix for global packaged coconut water industry
Exhibit 03: Key countries in each region
Exhibit 04: Product segments in global coconut water market
Exhibit 05: Global coconut water market by flavor type
Exhibit 06: Overview of global coconut water market in 2015
Exhibit 07: Leading countries by coconut production 2014 (millions of tons)
Exhibit 08: Overview of global coconut water market
Exhibit 09: Global health and wellness food market 2015-2020 ($ billions)
Exhibit 10: Global coconut water market by revenue 2015-2020 ($ billions)
Exhibit 11: Global coconut water market by volume 2015-2020 (millions of gallons)
Exhibit 12: Five forces analysis
Exhibit 13: Process diagram of flash pasteurization process
Exhibit 14: Process diagram of high-pressure processing
Exhibit 15: Global coconut water market by product type 2015 and 2020
Exhibit 16: Growth outlook for global coconut water market by product type 2015-2020
Exhibit 17: Global sweetened coconut water market 2015-2020 (millions of gallons)
Exhibit 18: Global unsweetened coconut water market 2015-2020 (millions of gallons)
Exhibit 19: Global coconut water market by flavor type 2015 and 2020
Exhibit 20: Growth outlook for global coconut water market by flavor type 2015-2020
Exhibit 21: Global flavored coconut water market 2015-2020 ($ millions)
Exhibit 22: Global plain coconut water market 2015-2020 ($ millions)
Exhibit 23: Global coconut water market by geography 2015 and 2020
Exhibit 24: Growth outlook for global coconut water market by geography 2015-2020
Exhibit 25: Coconut water market in Americas 2015-2020 ($ millions)
Exhibit 26: Coconut water market in APAC 2015-2020 ($ millions)
Exhibit 27: Coconut water market in Europe 2015-2020 ($ millions)
Exhibit 28: Coconut water market in ROW 2015-2020 ($ millions)
Exhibit 29: Percentage share of expatriate population in Middle East 2014
Exhibit 30: Global coconut water market by distribution channel 2015
Exhibit 31: Number of convenience stores 2014 and 2015
Exhibit 32: Global internet penetration rate 2015
Exhibit 33: Key leading countries
Exhibit 34: Coconut water market in US 2015-2020 ($ millions)
Exhibit 35: Coconut water product launches in terms of flavor type in 2014
Exhibit 36: US: Demographic and economic indicators 2012-2015
Exhibit 37: Coconut water market in UK 2015-2020 ($ millions)
Exhibit 38: UK: Demographic and economic indicators 2012-2015
Exhibit 39: Coconut water market in Brazil 2015-2020 ($ millions)
Exhibit 40: Brazil: Demographic and economic indicators 2012-2015
Exhibit 41: Impact of drivers
Exhibit 42: Impact of drivers and challenges
Exhibit 43: Competitive positioning matrix for key coconut water manufacturers in 2015
Exhibit 44: Strategic roadmap for manufacturers operating in the global coconut water market assessment
Exhibit 45: Market positioning matrix based on product portfolio and distribution network for key market competitors
Exhibit 46: Coca-Cola: Product portfolio
Exhibit 47: Coca-Cola: Strengths and weakness
Exhibit 48: PepsiCo: Product portfolio
Exhibit 49: PepsiCo: Strengths and weakness
Exhibit 50: Vita Coco: Product segmentation in coconut water market
Exhibit 51: Vita Coco: Strengths and weakness
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amy & Brian Naturals
  • CHI Coconut Water
  • Ducoco
  • Harmless Harvest
  • nudie
  • Temple Lifestyle
  • MORE
Global Coconut Water 2016-2020

Key players in the global coconut water market: Coca-Cola, PepsiCo, and Vita Coco

Other Prominent Vendors in the market are: Amy & Brian Naturals, Bai, Bush Farm Trading Post Limited, C-Coconut Water, C20 Pure Coconut Water, CHI Coconut Water, Coco Libre, CocoJal, Ducoco, Edward & Sons, H2COCO, Harmless Harvest, INVO Coconut Water, ITI Tropicals, Frolic Foods, Jax Coco, nudie, Pulse Beverage Corporation, Pure Brazilian Coconut Water, Purity Organic, Raw C, Taste Nirvana International, Temple Lifestyle, Thai Agri Foods, Zola, and Zumi Natural (Coco Zumi)

Commenting on the report, an analyst from the team said: “Packaging is often considered to be an extension of a particular brand's value. Innovative packaging in terms of new shapes, material, and dispensing systems act as differentiators for the various brands. Packaging of any brand is important in generating interest and curiosity among consumers. It is well known that packaging has a direct impact on sales. Companies are launching coconut water in tetra packs, which keep the product fresh and free from spoilage. Tetra Pak opened a knowledge center in Singapore in 2012 to provide new innovative technologies to vendors in the global coconut water market. Some companies are also selling coconut water in coconut-shaped bottles. For instance, Pearl Royal, a manufacturer in the US, is selling coconut water in coconut-shaped bottles with an apt caption to go with it: “Same inside, out”. Jax Coco has introduced a recyclable glass bottle for its coconut drink products.”

According to the report, the global coconut water market is witnessing many new product launches, which is benefiting the growth of the market. New product launches in the global coconut water market quintupled during 2008-2012. North America dominated the world market with more than 30% of new launches in 2011-2012, followed by Europe with 32%. In order to stay competitive in the market and to take advantage of the rising demand for coconut water, companies are coming up with innovative combinations such as iced tea and coffee.

Further, the report states that improper labeling and false claims by major vendors are challenges faced by the market. The false claims of super-hydration by certain top vendors is posing a serious challenge to the growth of the market. Continued sales with undeclared added sugars and other ingredients threaten consumer confidence and create confusion in their mind. For instance, Vita Coco positioned its products as super-hydrating, claiming that its products have almost 15 times more potassium content than a sports drink. These claims about super-hydration were found to be false and Vita Coco had to face lawsuits for false claims in 2012.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Coca-Cola
  • PepsiCo
  • Vita Coco
  • Amy & Brian Naturals
  • Bai
  • Bush Farm Trading Post Limited
  • C-Coconut Water
  • C20 Pure Coconut Water
  • CHI Coconut Water
  • Coco Libre
  • CocoJal
  • Ducoco
  • Edward & Sons
  • H2COCO
  • Harmless Harvest
  • INVO Coconut Water
  • ITI Tropicals
  • Frolic Foods
  • Jax Coco
  • nudie
  • Pulse Beverage Corporation
  • Pure Brazilian Coconut Water
  • Purity Organic
  • Raw C
  • Taste Nirvana International
  • Temple Lifestyle
  • Thai Agri Foods
  • Zola
  • Zumi Natural (Coco Zumi).
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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