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Addressing Consumer Boycotts: Crisis Management Tips & Techniques - Webinar

  • ID: 4013369
  • Webinar
  • Region: Global
  • 35 Minutes
  • ExecSense
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Learn the history of boycotts, their causes and characteristics, and how to prepare for them.

In this lesson, expert, Bill Addiss (Owner and Principal - Amherst Financial Training), examines what makes a boycott successful and how to diffuse one’s impact through preparation and responsiveness.

This 4-chapter program focuses on why consumer-led boycotts have caused billions of dollars of loss; the consequences, intended and unintended, of boycotts; and how the rise of social media is changing and emboldening boycotters.

In 35-minutes, you will learn:

  • What types of boycotts exist including commodity, brand-name, and single-firm boycotts, and how each impacts government, culture, and economy.
  • How boycotts succeed by gathering media coverage, using a corporation’s image to spark change, setting realistic demands, effectively impacting sales, and winning the moral high ground in the minds of the public.
  • The most effective tips and techniques for diffusing the impact of a boycott including quickly establishing a counterattack, managing press coverage, challenging assumptions, listening and leading positive changes, and more.
  • A comprehensive list of the corporate concerns posed by a boycott and how to be proactive in the face of a threat.
  • Case studies of global industries and businesses that dealt with major boycotts, the unforeseen consequences of their responses, and how to avoid the troubles they faced.
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