In this lesson, expert, Bill Addiss (Owner and Principal - Amherst Financial Training), examines what makes a boycott successful and how to diffuse one’s impact through preparation and responsiveness.
This 4-chapter program focuses on why consumer-led boycotts have caused billions of dollars of loss; the consequences, intended and unintended, of boycotts; and how the rise of social media is changing and emboldening boycotters.
In 35-minutes, you will learn:
- What types of boycotts exist including commodity, brand-name, and single-firm boycotts, and how each impacts government, culture, and economy.
- How boycotts succeed by gathering media coverage, using a corporation’s image to spark change, setting realistic demands, effectively impacting sales, and winning the moral high ground in the minds of the public.
- The most effective tips and techniques for diffusing the impact of a boycott including quickly establishing a counterattack, managing press coverage, challenging assumptions, listening and leading positive changes, and more.
- A comprehensive list of the corporate concerns posed by a boycott and how to be proactive in the face of a threat.
- Case studies of global industries and businesses that dealt with major boycotts, the unforeseen consequences of their responses, and how to avoid the troubles they faced.