Global Programmatic Advertising Display Market 2017-2021

  • ID: 4027554
  • Report
  • Region: Global
  • 75 pages
  • TechNavio
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FEATURED COMPANIES

  • Adconion Media Group
  • AppNexus
  • Criteo
  • Google
  • LiveRail
  • Rocket Fuel
  • MORE
About Programmatic Advertising Display

Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid or reserve an online inventory that best fits their buyer's profile. Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.

The analysts forecast the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global programmatic advertising display market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of online advertisements programmatically.

The market is divided into the following segments based on geography:

- Americas
- APAC
- EMEA

The report, Global Programmatic Advertising Display Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- AOL
- BrightRoll
- SpotXchange
- Tremor Video
- TubeMogul

Other prominent vendors
- Adconion Media Group
- Adobe Systems
- AppNexus
- Convertro
- Criteo
- Darriens
- Facebook
- Google
- Infectious Media
- Kontera Technologies
- LiveRail
- Microsoft
- Platform One
- Rocket Fuel
- Rubicon Project
- StackAdapt
- StickyADS.tv

Market drivers
- Growth in video RTB
- For a full, detailed list, view the full report

Market challenges
- Low transparency in market
- For a full, detailed list, view the full report

Market trends
- Growing popularity of mobile programmatic advertising display
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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FEATURED COMPANIES

  • Adconion Media Group
  • AppNexus
  • Criteo
  • Google
  • LiveRail
  • Rocket Fuel
  • MORE
Part 01: Executive summary

Part 02: Scope of the report
  • Market overview
  • End-user segments
  • Base year and forecast period
  • Vendor selection criteria
  • Summation error
  • Top-vendor offerings
Part 03: Market research methodology
  • Research methodology
  • Economic indicators
Part 04: Introduction
  • Key market highlights
Part 05: Market landscape
  • Market overview
  • Product life cycle
  • Global programmatic advertising display market
  • Five forces analysis
Part 06: Market segmentation by display type
  • Global programmatic advertising display market by display type
  • Global programmatic advertising display market by desktops
  • Global programmatic advertising display market by mobile devices
Part 07: Market segmentation by ad format
  • Global programmatic advertising display market by ad format
Part 08: Market segmentation by auction type
  • Global programmatic advertising display market by auction type
  • Global programmatic advertising display market by open auction
  • Global programmatic advertising display market by automated guaranteed
  • Global programmatic advertising display market by invitation-only
  • Global programmatic advertising display market by unreserved fixed-rate
Part 09: Buying criteria

Part 10: Geographical segmentation
  • Global programmatic advertising display market by geography
  • Programmatic advertising display market in Americas
  • Programmatic advertising display market in EMEA
  • Programmatic advertising display market in APAC
Part 11: Key leading countries
  • US
  • Japan
Part 12: Market drivers

Part 13: Impact of drivers

Part 14: Market challenges

Part 15: Impact of drivers and challenges

Part 16: Market trends

Part 17: Vendor landscape
  • Competitive scenario
  • Key leading vendors
  • Other prominent vendors
Part 18: Appendix
  • List of abbreviations
Part 19: About the Author

List of Exhibits

Exhibit 01: Key regions in global programmatic advertising display market 2016-2021
Exhibit 02: Product offerings
Exhibit 03: Overview of global programmatic advertising display market
Exhibit 04: Product life cycle of programmatic advertising display 2016 and 2021
Exhibit 05: Global programmatic advertising display market 2016-2021 ($ billions)
Exhibit 06: Five forces analysis
Exhibit 07: Global programmatic advertising display market by display type 2016-2021 (% revenue share)
Exhibit 08: CAGR comparison of global programmatic advertising display market by display type 2016-2021 (%)
Exhibit 09: Global programmatic advertising display market by desktops 2016-2021 ($ billions)
Exhibit 10: Global programmatic advertising display market by mobile devices 2016-2021 ($ billions)
Exhibit 11: Global programmatic advertising display market by ad format 2016 and 2021 (% revenue share)
Exhibit 12: Global programmatic advertising display market by ad format 2016 and 2021 ($ billions)
Exhibit 13: CAGR comparison of global programmatic advertising display market by ad format 2016-2021 (%)
Exhibit 14: Global programmatic advertising display market by auction type 2016-2021 (% revenue share)
Exhibit 15: Revenue comparison of global programmatic advertising display market by auction type 2016-2021 ($ billions)
Exhibit 16: CAGR comparison of global programmatic advertising display market by auction type 2016-2021 (%)
Exhibit 17: Global programmatic advertising display market by open auction 2016-2021 ($ billions)
Exhibit 18: Global programmatic advertising display market by automated guaranteed 2016-2021 ($ billions)
Exhibit 19: Global programmatic advertising display market by invitation-only 2016-2021 ($ billions)
Exhibit 20: Global programmatic advertising display market by unreserved fixed-rate 2016-2021 ($ billions)
Exhibit 21: Buying criteria for programmatic advertising display
Exhibit 22: Global programmatic advertising display market by geography 2016-2021 (% revenue share)
Exhibit 23: Revenue comparison of global programmatic advertising display market by geography 2016-2021 ($ billions)
Exhibit 24: CAGR comparison of global programmatic advertising display market by geography 2016-2021 (%)
Exhibit 25: Programmatic advertising display market in Americas 2016-2021 ($ billions)
Exhibit 26: Programmatic advertising display market in EMEA 2016-2021 ($ billions)
Exhibit 27: Programmatic advertising display market in APAC 2016-2021 ($ billions)
Exhibit 28: Programmatic advertising display market in US 2016-2021 ($ billions)
Exhibit 29: Programmatic advertising display market in Japan 2016-2021 ($ billions)
Exhibit 30: Impact of drivers
Exhibit 31: Impact of drivers and challenges
Exhibit 32: Other prominent vendors
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FEATURED COMPANIES

  • Adconion Media Group
  • AppNexus
  • Criteo
  • Google
  • LiveRail
  • Rocket Fuel
  • MORE
New Report Released: - Global Programmatic Advertising Display Market 2017-2021

The author of the report recognizes the following companies as the key players in the global programmatic advertising display market: AOL, BrightRoll, SpotXchange, Tremor Video, and TubeMogul.

Other Prominent Vendors in the market are: Adconion Media Group, Adobe Systems, AppNexus, Convertro, Criteo, Darriens, Facebook, Google, Infectious Media, Kontera Technologies, LiveRail, Microsoft, Platform One, Rocket Fuel, Rubicon Project, StackAdapt, and StickyADS.tv.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is growing popularity of mobile programmatic advertising display. The growth in mobile web is impacting the market share of programmatic advertising through mobile applications. The market share of programmatic advertising through mobile applications declined from 72% in 2014 to 62% in 2015 and to almost 55% in 2016. This is because advertisers are increasingly investing in mobile web because of the scope it provides for finding premium programmatic inventory.”

According to the report, one of the major drivers for this market is growth in video RTB. The global video advertising market has moved from traditional TV to newer platforms such as online and mobile devices for video consumption. This has made it possible for brands to connect with their audience on a more personal level. Programmatic video advertising is an effective way to connect with consumers.

Further, the report states that one of the major factors hindering the growth of this market is low transparency in market. There is a lack of transparency in the global programmatic advertising display market because of the growing number of improper transactions. The publisher's ROI is based on the evaluation of inventory and the limited publishing and ad-exchange information that are the only accurately known details to them.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • AOL
  • BrightRoll
  • SpotXchange
  • Tremor Video
  • TubeMogul
  • Adconion Media Group
  • Adobe Systems
  • AppNexus
  • Convertro
  • Criteo
  • Darriens
  • Facebook
  • Google
  • Infectious Media
  • Kontera Technologies
  • LiveRail
  • Microsoft
  • Platform One
  • Rocket Fuel
  • Rubicon Project
  • StackAdapt
  • StickyADS.tv
Note: Product cover images may vary from those shown
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