Consumer and Market Insights: Meat in Malaysia

  • ID: 4029859
  • Report
  • Region: Malaysia
  • 69 pages
  • GlobalData
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  • Farm Food Care
  • Hormel Foods Corporation
  • Lay Hong Berhad
  • Marina
  • Yeo Hiap Seng Limited
  • MORE

The Malay Meat market is forecast to register growth in value as well as volume terms during 2015-2020. The Fresh Meat (Counter) category had the highest volume share in 2015 whereas Cooked Meats - Counter category is projected to be the fastest growing during 2015-2020. Rising GDP per capita coupled with increasing incomes of consumers has contributed to the growth in sales of premium Meat products in the country. Further preference for convenience will drive the online sales of Meat products in Malaysia.

Key Findings:

- The Meat market in Malaysia is forecast to grow at a CAGR of 4.1% during 2015-2020 in value terms
- Malaysia consumers are opting for value for money products in the Meat market
- The Chilled Raw Packaged Meat -Processed category is forecast to grow at a CAGR of 4.3% during 2015-2020
- The Frozen Meat category is expected to register gain in market share during 2015-2020
- Private label penetration in Malaysia's Meat market remains low
- The use of Flexible Packaging is forecast to grow at a CAGR of 4.3% during 2015-2020 in the Malaysian Meat market

The Consumer and Market Insights report on the Meat market in Malaysia provides insights on high growth categories to target trends in the usage of packaging materials types and closures category level distribution data and brands market shares.

What else is contained??
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Ambient Meat Chilled Raw Packaged Meat - Processed Chilled Raw Packaged Meat - Whole Cuts Cooked Meats - Counter Cooked Meats - Packaged Fresh Meat (Counter) and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets Convenience Stores Food and Drinks Specialists and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging Rigid Metal Rigid Plastics and others; container data for: Tray Can-Food Bag/Sachet Film and others
- Consumer level trends: Top four consumer trends which influence Meat products consumption
- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy:

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Meat products consumption and how they influence consumer behavior in the market which will help determine the best audiences to target
- Access to analysis on products launched in the market
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years resulting in revenue expansion
Note: Product cover images may vary from those shown
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  • Farm Food Care
  • Hormel Foods Corporation
  • Lay Hong Berhad
  • Marina
  • Yeo Hiap Seng Limited
  • MORE
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics
- Value and volume analysis for Malaysia's Meat market
- Impact of exchange rate fluctuations on Malaysia's Meat market
- Degree of trade up/down in Malaysia's Meatmarket
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing
- Volume consumption analysis by gender, age, education and urbanization -at category level

Retail Landscape and Key Distribution Channels
- Leading retailers in Malaysia's Food market
- Leading distribution channels (value terms) in Malaysia's Meat market
- Leading distribution channels (value terms) by category

ContentsCompetitive Landscape
- Market share of leading brands (in value terms) by category
- Penetration of private label by category in Malaysia'sMeat market
- Private label growth (in value terms) compared to brands

- Meat market by type of packaging material/container (in volume terms)
- Meat market by type of packaging closure/outer (in volume terms)
- Meat market by type of packaging, forecast (in volume terms)

Consumer trend analysis
- Consumer trend framework and explanation of the sub-trends
- For key trends in Malaysia's Meat market:
- How the trend is influencing consumption in Malaysia'sMeat market
- How to target the trend in Malaysia's Meat market
- How the trend will evolve in Malaysia's Meat market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Meat market in the future

Innovation examples
- Products launched in Malaysia'sMeat market

- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About

List of Tables:
Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in MYR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to MYR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Meat market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value), 2015
Figure 14: Private label penetration by category, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 17:Growth in key packaging material, container, closure and outer type, 2015-2020
Note: Product cover images may vary from those shown
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  • Ayamas Food Corporation Bhd
  • Farm Food Care
  • Hormel Foods Corporation
  • Lay Hong Berhad
  • Malayan Flour Mills Berhad
  • Marina
  • Ramly Food Processing Sdn Bhd
  • Saudi Cold Storage Sdn Bhd
  • Yeo Hiap Seng Limited
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown