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Corporate Communication

  • ID: 4031517
  • Book
  • 336 pages
  • SAGE Publications Ltd
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Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.
With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
Corporate Communication, 5th edition, is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, additional case studies and MCQ’s for lecturers.
Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Please note that due to license restrictions we are unfortunately unable to ship this product to North America, South America or Australia
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Part 1 - Introduction

1. Defining Corporate Communication

2. Corporate Communication in Contemporary Organizations

3. Corporate Communication in a Changing Media Environment

Part 2 - Conceptual Foundations

4. Stakeholder Management and Communication

5. Corporate Identity, Branding and Corporate Reputation

Part 3 - Corporate Communication In Practice

6. Communication Strategy

7. Research and Measurement

Part 4 - Specialist Areas in Corporate Communication

8. Media Relations

9. Employee Communication

10. Issues Management

11. Crisis Communication

Part 5 - New Developments In Corporate Communication

12. Leadership and Change Communication

13. Corporate Social Responsibility (CSR) and Community Relations
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Joep Cornelissen - Rotterdam School of Management, Erasmus University, Netherlands
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