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The SAGE Handbook of International Corporate and Public Affairs

  • ID: 4031590
  • Book
  • Region: Global
  • 728 pages
  • SAGE Publications Ltd
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This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.

The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action:

  • Foundations of PA
  • PA and its relationship to other Key Disciplines
  • Emerging Trends in PA
  • The Regional Development and Application of PA
  • Case Studies of PA in Action
  • Tactical Approaches to Executing PA.

Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.



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Introduction: The Continuing Development of International Corporate and Public Affairs
 
SECTION ONE - ESSENTIAL FOUNDATIONS OF PUBLIC AFFAIRS

John Mahon
Introduction to Section One
Craig S. Fleisher
Chapter 01: Corporate Public Affairs: Revisiting the Development of a Field
Duane Windsor
Chapter 02: Theoretical Lenses and Conceptual Models for Understanding Public Affairs
Richard McGowan
Chapter 03: Examining the Public Affairs Scholarship: What We’ve Learned (& still don’t know) from the Empirical Studies of Public Affairs
Fruzsina M. Harsanyi & Geoff D. Allen
Chapter 04: Achieving the Strategic Potential of Public Affairs
Shannon Blair Creighton & Martin Meznar
Chapter 05: The Status of Instruction in Public Affairs: Peace in the Eye of the Hurricane?
 
SECTION TWO - EXPANDING THE BOUNDARIES: PUBLIC AFFAIRS & ITS RELATIONSHIP WITH OTHER KEY DISCIPLINES

Phil Harris
Introduction to Section Two
Howard Viney, Paul Baines & Laura Stegen
Chapter 06: Public Affairs and Marketing
Ian N. Richardson
Chapter 07: International Relations and Public Affairs
Alberto Bitonti
Chapter 08: Public Affairs and Political Philosophy
Amy D. Meli and Edward A. Grefe
Chapter 09: Public Affairs and Information Science/Systems
Simon Bryceson and Simon Levitt
Chapter 10: Public Affairs and Ecology
Bruce I. Newman, Wojciech Cwalina and Andrzej Falkowski
Chapter 11: Political Marketing and Public Affairs
Mordecai Lee
Chapter 12: The Practice of Public Affairs in Public Administration
 
SECTION THREE – KEY ISSUES IN THE DEVELOPMENT OF PUBLIC AFFAIRS

John Holcomb
Introduction to Section Three
Catie Snow Bailard
Chapter 13: Public Affairs, Digital Media, and Tech Trends
Michael Hadani
Chapter 14: Corporate Political Activity and Public Policy Outcomes: New Realities and Increasing Challenges
Laura Bernal-Bermudez & Tricia D. Olsen
Chapter 15: Business, Human Rights, and Sustainable Development
Justin Greenwood
Chapter 16: The Regulation of Lobbying Activity
Shannon A. Bowen
Chapter 17: Values, Ethics and Professionalism in Public Affairs
Jeffrey A. Hart
Chapter 18: Globalization and Multinational Corporations
 
SECTION FOUR – REGIONAL DEVELOPMENT & LOCALIZED APPROACHES TO PUBLIC AFFAIRS

Carla Millar
Introduction to Section Four
Rinus van Schendelen
Chapter 19: Public Affairs in the Uncommon European Union
Alberto Bitonti and Phil Harris
Chapter 20: Public Affairs in Europe
John Mahon
Chapter 21: Public Affairs in North America
Andréa Cristina Oliveira Gozetto and Clive S. Thomas
Chapter 22: Public Affairs in Latin America
Ronel Rensburg and Olebogeng Selebi
Chapter 23: Public Affairs in South Africa
Geoff Allen
Chapter 24: Public Affairs in Australia and Oceania
Andrew Hughes
Chapter 25: Public Affairs in East and Southeast Asia
 
SECTION FIVE – TACTICAL APPROACHES TO EXECUTING PUBLIC AFFAIRS

Craig S. Fleisher
Introduction to Section Five
William D. Oberman
Chapter 26: Lobbying Resources and Strategies
Craig S. Fleisher
Chapter 27: Managing Regulatory Affairs and Intelligence: The Often-Hidden Domain of PA Practice
John M. Holcomb
Chapter 28: Influencing the Legal and Judicial Process
John Mahon
Chapter 29: Corporate Issues Management
Irina Lock & Peter Seele
Chapter 30: CSR, Public Affairs and Corporate Community Involvement: Torn between Instrumentalism and Deliberation
Arco Timmermans
Chapter 31: Making and Managing Lobbying Coalitions
 
SECTION SIX – CASE STUDIES OF PUBLIC AFFAIRS IN ACTION

Danny Moss
Introduction to Section Six
Clive Thomas & Kristina Klimovich
Chapter 32: Three Case Studies from Latin America: A Living Museum of Government Affairs
David Irwin & Kariuki Waweru
Chapter 33: The Kenya Chamber of Mines: A Case Study in Public Sector Advocacy
Conor McGrath
Chapter 34: Lessons in Lobbying Regulation from the UK and Ireland
Koji Haraguchi & Ronald J. Hrebenar
Chapter 35: Public Affairs and National Level Lobbying in Japan: Winners and Losers in the Continuing Issue of the American Bases on Okinawa
Goodluck Charles
Chapter 36: Public-Private Dialogue And Policy Reforms: Lessons From Tanzania
Gianluca Vinicio Aguggini
Chapter 37: Beppe Grillo: a man, a plan, a van: The tsunami campaign and the national elections february 2013

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Phil Harris Is Executive Dean of the Faculty of Business, Enterprise and Life Long Learning and holder of the Westminster Chair of Marketing and Public Affairs at the University of Chester and a Director of the Chester International Centre for Corporate and Public Affairs Research . He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Phil has organised major conferences such as Machiavelli at 500, the Academy of Marketing Conference and was invited to address the Beijing Forum at Peking University in 2011.He is joint founding editor of the Journal of Public Affairs and a member of a number of international editorial and advisory boards and has published extensively over 150 publications in the area of Chinese business, lobbying, entrepreneurship, political marketing, public affairs, relationship marketing and international trade. He is editor of the Sage Advanced Marketing series and founded the Chester Forum in 2010 as an annual think tank to generate critical knowledge and networks to underpin economic development and social cohesion in his region. Phil in 1996 coined the term "Machiavellian Marketing" in 1996 to explain the complex interface communications interface between Government and Business, strategic political lobbying. He has been actively involved in public affairs for two decades

Craig S Fleisher - Aurora WDC, Wisconsin, USA, Università della Svizzera Italiana, Italy

 

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