+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Doing Research in the Business World

  • ID: 4031625
  • Book
  • Region: Global
  • 840 pages
  • SAGE Publications Ltd
1 of 4

Grounded in actual research and supported by the author’s 25 years of experience teaching business and management students, this book is designed especially for students and researchers in business looking to do practical research, and introduces them to the reality of conducting research for the classroom or the boardroom.

The reader is guided through each step of the research process including all the tools they need to collect, analyse and present data and given advice on how to identify, design and complete appropriate projects, enabling them to develop their own research and maximize its impact. Global examples are included throughout from international markets and across the Business and Management discipline.

Packed full of learning features and complimented by a free interactive eBook - that includes author video chapter introductions, top tips and skills, real world advice, templates and examples of published research, real world data sets, MCQs, PowerPoint slides, student exercises and journal articles, as well as employability advice and guidance on different types of assessment and dissemination, allowing access on the go and encouraging learning and retention whatever the reading or learning style.

Suitable for anyone intending to conduct research in a variety of business contexts such as Management, Marketing, HRM and Organizational Studies



Please note that due to license restrictions we are unfortunately unable to ship this product to North America, South America or Australia
Note: Product cover images may vary from those shown
2 of 4

Chapter 1: Introduction

PART A - PRINCIPLES AND PLANNING FOR RESEARCH

Chapter 2: Theoretical Perspectives and Research Methodologies in Business

Chapter 3: Selecting and Planning Business Research Proposals and Projects

Chapter 4: Business Research Ethics

Chapter 5: Searching, Critically Reviewing and Using the Literature in Business

PART B - RESEARCH METHODOLOGY

Chapter 6: Business Research Design: Quantitative Methods

Chapter 7: Business Research Design: Qualitative Methods

Chapter 8: Business Research Design: Mixed Methods

Chapter 9: Sampling Strategies in Business

Chapter 10: Designing Descriptive and Analytical Surveys for Business

Chapter 11: Designing Case Studies for Business

Chapter 12: Designing Evaluations in Business

Chapter 13: Action Research and Change in Business

PART C - DATA COLLECTION METHODS

Chapter 14: Questionnaires

Chapter 15: Interviewing

Chapter 16: Non-participant Observation

Chapter 17: Ethnography and Participant Observation

Chapter 18: Focus Groups

Chapter 19: Unobtrusive Measures

Chapter 20: Visual Methods

Chapter 21: Secondary Data Analysis

PART D - ANALYSIS AND REPORT WRITING

Chapter 22: Getting Started Using SPSS

Chapter 23: Analysing and Presenting Quantitative Data

Chapter 24: Getting Started with NVivo

Chapter 25: Analysing and Presenting Qualitative Data

Chapter 26: Writing up the Research in a Business Report

Chapter 27: Planning for Business Presentations and for Vivas

Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
David E Gray - University of Greenwich, UK
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Order Online - visit: https://www.researchandmarkets.com/reports/4031625
Adroll
adroll