Public Relations (PR) Tools Market Analysis By Industry, By Solution, By Application, By Deployment, By Region And Segment Forecasts, 2014 - 2024

  • ID: 4031988
  • Report
  • Region: Global
  • 80 pages
  • Grand View Research
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FEATURED COMPANIES

  • AirPR (U.S.)
  • Iris PR Software (U.S.)
  • Livefyre (U.S.)
  • Onalytica (U.S.)
  • Prezly (Belgium)
  • Salesforce (U.K.)
  • MORE
The global public relations (PR) tools market is estimated to reach USD 12.99 billion by 2024, according to this new report. The recent years have seen a considerable change in the public relations landscape as it has taken the center stage in the marketing activities of organizations. There has been an increasing number of efforts at quantifying the impact of public relations and the return on investments in the related activities. The emergence of digital communication and social media is also contributing to the increased demand for tracking and monitoring the activities of organizations and customers on these media platforms, thus culminating into a widespread demand for the tools and techniques to keep a tab on the PR activities.

The public relations are forsaking their traditional boundaries to attract and engage customers for creating a larger following and building up long-term relationships, which are driving the growing trend of using a diverse set of tools in the industry. These techniques include the use of big data, analytics, machine learning, and artificial intelligence for the same purpose. The advent of digital media has also brought in new stakeholders in the PR industry, such as bloggers, influencers, and third-party platform providers, who need to be wooed to ensure the smooth creation and distribution of organization news.

The PR tools industry is witnessing a steady rise in the demand for tools based on analytics and aggregation to better understand the current trends and predict the behavior of the public. Driven by the requirements from diverse industries ranging from retail and consumer goods to the information technology and healthcare industries, the market for PR tools is anticipated to see a considerable growth. The PR tools provide a wide range of capabilities from content creation and aggregation to the distribution of organization stories and automated report generation. In addition, the need for integrated marketing communications and the ability to reach a niche market segment are also helping the PR tools industry grow.

Further key findings from the report suggest:

The public relations scenario is being dominated by the ephemeral content, which includes a growing number of videos, images, and infographics

The public relations market is marked by the presence of a large number of solution providers, which offer differentiated products that deliver a wide range of varied tasks and capabilities

The new product development, industry players’ concentration on research and development activities, and developing cost effective products for a differential market are the major strategic plans adopted by the industry players
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • AirPR (U.S.)
  • Iris PR Software (U.S.)
  • Livefyre (U.S.)
  • Onalytica (U.S.)
  • Prezly (Belgium)
  • Salesforce (U.K.)
  • MORE

1 Methodology and Scope
1.1 Research Methodology
1.2 Research scope and assumptions
1.3 List of Data sources

2 Executive Summary

3 Market Snapshot

4 Market Variables, Trends & Scope
4.1 Market segmentation & scope
4.2 Market Size and Growth Prospects
4.3 Value Chain Analysis
4.4 PR Tools - Market Dynamic
4.4.1 Market Driver Analysis
4.4.2 Market Restraint Analysis
4.5 Penetration & growth prospect mapping
4.6 Industry Analysis - Porter’s
4.7 PR Toolss - PESTEL Analysis

5 PR Tools Solution Estimates and Trend Analysis
5.1 PR Tools market: Solution analysis
5.2 Publishing tools
5.2.1 Publishing Tools market, by region, 2014 - 2024 (USD Million)
5.3 Social media monitoring & management
5.3.1 Social media monitoring & management market, by region, 2014 - 2024 (USD Million)
5.4 Content creation and distribution
5.4.1 Content creation and distribution market, by region, 2014 - 2024 (USD Million)
5.5 Data aggregation, monitoring, and analysis
5.5.1 Data aggregation, monitoring, and analysis market, by region, 2014 - 2024 (USD Million)
5.6 Relationship management
5.6.1 Relationship management market, by region, 2014 - 2024 (USD Million)
5.7 Others
5.7.1 Others market, by region, 2014 - 2024 (USD Million)

6 PR Tools Deployment Estimates & Trend Analysis
6.1 PR Tools market: Deployment movement analysis
6.2 Hosted PR Tools market, by region, 2014 - 2024 (USD Million)
6.2.1 Hosted PR Tools market, by region, 2014 - 2024 (USD Million)
6.3 On-Premise PR Tools market, by region, 2014 - 2024 (USD Million)
6.3.1 On-Premise PR Tools market, by region, 2014 - 2024 (USD Million)

7 PR Tools Application Estimates & Trend Analysis
7.1 PR Toolss market: Application movement analysis
7.2 Content Marketing PR Tools market, by region, 2014 - 2024 (USD Million)
7.2.1 Content Marketing PR Tools market, by region, 2014 - 2024 (USD Million)
7.3 Online Media PR Tools market, by region, 2014 - 2024 (USD Million)
7.3.1 Online Media PR Tools market, by region, 2014 - 2024 (USD Million)

8 PR Tools Industry Estimates and Trend Analysis
8.1 PR Tools market: Industry analysis
8.2 BFSI
8.2.1 BFSI market, by region, 2014 - 2024 (USD Million)
8.3 Consumer Goods and Retail
8.3.1 Consumer Goods and Retail market, by region, 2014 - 2024 (USD Million)
8.4 Government and Public Sector
8.4.1 Governemnt and Public Sector market, by region, 2014 - 2024 (USD Million)
8.5 Healthcare
8.5.1 Healthcare market, by region, 2014 - 2024 (USD Million)
8.6 IT &Telecom
8.6.1 IT & Telecom market, by region, 2014 - 2024 (USD Million)
8.7 Media & Entertainment
8.7.1 Media & Entertainment market, by region, 2014 - 2024 (USD Million)
8.7 Others
8.7.1 Others market, by region, 2014 - 2024 (USD Million)

9 PR Tools Regional Estimates and Trend Analysis
9.1 PR Tools market share by region, 2015 & 2024
9.2 North America
9.2.1 North America PR Tools market by solution demand, 2014 - 2024
9.2.2 North America PR Tools market by deployment demand, 2014 - 2024
9.2.3 North America PR Tools market by application demand, 2014 - 2024
9.2.4 North America PR Tools market by industry demand, 2014 - 2024
9.2.5 U.S.
9.2.5.1 U.S. PR Tools market by solution, 2014 - 2024
9.2.5.2 U.S. PR Tools market by deployment, 2014 - 2024
9.2.5.3 U.S. PR Tools market by application, 2014 - 2024
9.2.5.4 U.S. PR Tools market by industry, 2014 - 2024
9.2.6 Canada
9.2.6.1 Canada PR Tools market by solution, 2014 - 2024
9.2.6.2 Canada PR Tools market by deployment, 2014 - 2024
9.2.6.3 Canada PR Tools market by application, 2014 - 2024
9.2.6.4 Canada PR Tools market by industry, 2014 - 2024
9.2.7 Mexico
9.2.7.1 Mexico PR Tools market by solution, 2014 - 2024
9.2.7.2 Mexico PR Tools market by deployment, 2014 - 2024
9.2.7.3 Mexico PR Tools market by application, 2014 - 2024
9.2.7.4 Mexico PR Tools market by industry, 2014 - 2024
9.3 Europe
9.3.1 Europe PR Tools market by solution demand, 2014 - 2024
9.3.2 Europe PR Tools market by deployment demand, 2014 - 2024
9.3.3 Europe PR Tools market by application demand, 2014 - 2024
9.3.4 Europe PR Tools market by industry demand, 2014 - 2024
9.3.5 U.K.
9.3.5.1 U.K. PR Tools market by solution, 2014 - 2024
9.3.5.2 U.K. PR Tools market by deployment, 2014 - 2024
9.3.5.3 U.K. PR Tools market by application, 2014 - 2024
9.3.5.4 U.K. PR Tools market by industry, 2014 - 2024
9.3.6 Germany
9.3.6.1 Germany PR Tools market by solution, 2014 - 2024
9.3.6.2 Germany PR Tools market by deployment, 2014 - 2024
9.3.6.3 Germany PR Tools market by application, 2014 - 2024
9.3.6.4 Germany PR Tools market by industry, 2014 - 2024
9.3.7 Russia
9.3.7.1 Russia PR Tools market by solution, 2014 - 2024
9.3.7.2 Russia PR Tools market by deployment, 2014 - 2024
9.3.7.3 Russia PR Tools market by application, 2014 - 2024
9.3.7.4 Russia PR Tools market by industry, 2014 - 2024
9.4.7 Italy
9.4.7.1 Italy PR Tools market by solution, 2014 - 2024
9.4.7.2 Italy PR Tools market by deployment, 2014 - 2024
9.4.7.3 Italy PR Tools market by application, 2014 - 2024
9.4.7.4 Italy PR Tools market by industry, 2014 - 2024
9.4 APAC
9.4.1 APAC PR Tools market by solution demand, 2014 - 2024
9.4.2 APAC PR Tools market by deployment demand, 2014 - 2024
9.4.3 APAC PR Tools market by application demand, 2014 - 2024
9.4.4 APAC PR Tools market by industry demand, 2014 - 2024
9.4.5 China
9.4.5.1 China PR Tools market by solution, 2014 - 2024
9.4.5.2 China PR Tools market by deployment, 2014 - 2024
9.4.5.3 China PR Tools market by application, 2014 - 2024
9.4.5.4 China PR Tools market by industry, 2014 - 2024
9.4.6 Japan
9.4.6.1 Japan PR Tools market by solution, 2014 - 2024
9.4.6.2 Japan PR Tools market by deployment, 2014 - 2024
9.4.6.3 Japan PR Tools market by application, 2014 - 2024
9.4.6.4 Japan PR Tools market by industry, 2014 - 2024
9.5.7 India
9.5.7.1 India PR Tools market by solution, 2014 - 2024
9.5.7.2 India PR Tools market by deployment, 2014 - 2024
9.5.7.3 India PR Tools market by application, 2014 - 2024
9.5.7.4 India PR Tools market by industry, 2014 - 2024
9.6 South America
9.6.1 South America PR Tools market by solution demand, 2014 - 2024
9.6.2 South America PR Tools market by deployment demand, 2014 - 2024
9.6.3 South America PR Tools market by application demand, 2014 - 2024
9.6.4 South America PR Tools market by industry demand, 2014 - 2024
9.6.5 Brazil
9.6.5.1 Brazil PR Tools market by solution, 2014 - 2024
9.6.5.2 Brazil PR Tools market by deployment, 2014 - 2024
9.6.5.3 Brazil PR Tools market by application, 2014 - 2024
9.6.5.4 Brazil PR Tools market by industry, 2014 - 2024
9.7 Middle East & Africa
9.7.1 Middle East & Africa PR Tools market by solution demand, 2014 - 2024
9.7.2 Middle East & Africa PR Tools market by deployment demand, 2014 - 2024
9.7.3 Middle East & Africa PR Tools market by application demand, 2014 - 2024
9.7.4 Middle East & Africa PR Tools market by industry demand, 2014 - 2024

10 Competitive Landscape
10.1 Strategy framework
10.2 Market participation categorization
10.3 Company Profiles
10.3.1 AirPR (U.S.)
10.3.1.1 Company Overview
10.3.1.2 Financial Performance
10.3.1.3 Product Benchmarking
10.3.1.4 Strategic Initiative
10.3.3 Cision AB (Sweden)
10.3.2.1 Company Overview
10.3.2.2 Financial Performance
10.3.2.3 Product Benchmarking
10.3.2.4 Strategic Initiative
10.3.3 Google Inc. (U.S.)
10.3.3.1 Company Overview
10.3.3.2 Financial Performance
10.3.3.3 Product Benchmarking
10.3.3.4 Strategic Initiative
10.3.4 iPR Software, Inc. (U.S.)
10.3.4.1 Company Overview
10.3.4.2 Financial Performance
10.3.4.3 Product Benchmarking
10.3.4.4 Strategic Initiative
10.3.5 Iris PR Software (U.S.)
10.3.5.1 Company Overview
10.3.5.2 Financial Performance
10.3.5.3 Product Benchmarking
10.3.5.4 Strategic Initiative
10.3.6 ISentia (Australia)
10.3.6.1 Company Overview
10.3.6.2 Financial Performance
10.3.6.3 Product Benchmarking
10.3.6.4 Strategic Initiative
10.3.7 Livefyre (U.S.)
10.3.7.1 Company Overview
10.3.7.2 Financial Performance
10.3.7.3 Product Benchmarking
10.3.7.4 Strategic Initiative
10.3.8 Narrative Science (U.S.)
10.3.8.1 Company Overview
10.3.8.2 Financial Performance
10.3.8.3 Product Benchmarking
10.3.8.4 Strategic Initiative
10.3.9 Onalytica (U.S.)
10.3.9.1 Company Overview
10.3.9.2 Financial Performance
10.3.9.3 Product Benchmarking
10.3.9.4 Strategic Initiative
10.3.10 Outbrain Inc. (U.S.)
10.3.10.1 Company Overview
10.3.10.2 Financial Performance
10.3.10.3 Product Benchmarking
10.3.10.4 Strategic Initiative
10.3.11 Prezly (Belgium)
10.3.11.1 Company Overview
10.3.11.2 Financial Performance
10.3.11.3 Product Benchmarking
10.3.11.4 Strategic Initiative
10.3.12 Rocket Fuel (U.S.)
10.3.12.1 Company Overview
10.3.12.2 Financial Performance
10.3.12.3 Product Benchmarking
10.3.12.4 Strategic Initiative
10.3.13 Salesforce (U.K.)
10.3.13.1 Company Overview
10.3.13.2 Financial Performance
10.3.13.3 Product Benchmarking
10.3.13.4 Strategic Initiative
10.3.14 StickyDocs (U.S.)
10.3.14.1 Company Overview
10.3.14.2 Financial Performance
10.3.14.3 Product Benchmarking
10.3.14.4 Strategic Initiative
10.3.15 Sysomos Inc. (Canada)
10.3.15.1 Company Overview
10.3.15.2 Financial Performance
10.3.15.3 Product Benchmarking
10.3.15.4 Strategic Initiative
10.3.16 Talkwalker Inc. (U.S.)
10.3.16.1 Company Overview
10.3.16.2 Financial Performance
10.3.16.3 Product Benchmarking
10.3.16.4 Strategic Initiative
10.3.17 Vocus PRW Holdings, LLC (U.S.)
10.3.17.1 Company Overview
10.3.17.2 Financial Performance
10.3.17.3 Product Benchmarking
10.3.17.4 Strategic Initiative
 
List of Tables
 
Table 1 PR Tools market online media application demand, (USD Million), 2014 - 2024
Table 2 Global online media application demand by region (USD Million), 2014 - 2024
Table 3 PR Tools market content marketing application demand, (USD Million), 2014 - 2024
Table 4 Global content marketing application demand by region (USD Million), 2014 - 2024
Table 5 PR Tools market hosted deployment type demand, 2014 - 2024
Table 6 Hosted deployment type demand by region (USD Million), 2014 - 2024
Table 7 PR Tools market on-premise deployment type demand, 2014 - 2024
Table 8 On-premise deployment type demand by region (USD Million), 2014 - 2024
Table 9 PR Tools market for publishing tools demand, 2014 - 2024
Table 10 Publishing tools demand by region (USD Million), 2014 - 2024
Table 11 PR Tools market social media monitoring & management demand, 2014 - 2024
Table 12 Social media monitoring & management demand by region (USD Million), 2014 - 2024
Table 13 PR tools market content creation and distribution demand, (USD Million), 2014 - 2024
Table 14 Global content creation and distribution demand by region (USD Million), 2014 - 2024
Table 15 PR Tools market data aggregation, monitoring, and analysis demand, (USD Million)
Table 16 Global data aggregation, monitoring, and analysis demand by region (USD Million)
Table 17 PR Tools relationship management demand by region (USD Million), 2014 - 2024
Table 18 Global relationship management demand by region (USD Million), 2014 - 2024
Table 19 PR tools other solutions demand by region (USD Million), 2014 - 2024
Table 20 Global other solutions demand by region (USD Million), 2014 - 2024
Table 21 U.S. PR tools market (USD Million), 2014 - 2024
Table 22 U.S. PR tools market by solution (USD Million), 2014 - 2024
Table 23 U.S. PR tools market by deployment (USD Million), 2014 - 2024
Table 24 U.S. PR tools market by application (USD Million), 2014 - 2024
Table 25 U.S. PR tools market by industry (USD Million), 2014 - 2024
Table 26 Canada PR tools market (USD Million), 2014 - 2024
Table 27 Canada PR tools market by solution (USD Million), 2014 - 2024
Table 26 Canada PR tools market by deployment (USD Million), 2014 - 2024
Table 27 Canada PR tools market by application (USD Million), 2014 - 2024
Table 28 Canada PR tools market by industry (USD Million), 2014 - 2024
Table 29 Europe PR tools market, 2014 - 2024
Table 30 U.K. PR tools market (USD Million), 2014 - 2024
Table 31 U.K. PR tools market by solution (USD Million), 2014 - 2024
Table 32 U.K. PR tools market by deployment (USD Million), 2014 - 2024
Table 33 U.K. PR tools market by application (USD Million), 2014 - 2024
Table 35 U.K. PR tools market by industry (USD Million), 2014 - 2024
Table 36 Germany PR tools market (USD Million), 2014 - 2024
Table 37 Germany PR tools market by solution (USD Million), 2014 - 2024
Table 38 Germany PR tools market by deployment (USD Million), 2014 - 2024
Table 39 Germany PR tools market by application (USD Million), 2014 - 2024
Table 40 Germany PR tools market by industry (USD Million), 2014 - 2024
Table 41 Russia PR tools market (USD Million), 2014 - 2024
Table 42 Russia PR tools market by solution (USD Million), 2014 - 2024
Table 43 Russia PR tools market by deployment (USD Million), 2014 - 2024
Table 44 Russia PR tools market by application (USD Million), 2014 - 2024
Table 45 Russia PR tools market by industry (USD Million), 2014 - 2024
Table 46 Italy PR tools market (USD Million), 2014 - 2024
Table 47 Italy PR tools market by solution (USD Million), 2014 - 2024
Table 48 Italy PR tools market by deployment (USD Million), 2014 - 2024
Table 49 Italy PR tools market by application (USD Million), 2014 - 2024
Table 50 Italy PR tools market by industry (USD Million), 2014 - 2024
Table 51 Europe PR tools market, 2014 - 2024
Table 52 China PR tools market (USD Million), 2014 - 2024
Table 53 China PR tools market by solution (USD Million), 2014 - 2024
Table 54 China PR tools market by deployment (USD Million), 2014 - 2024
Table 55 China PR tools market by application (USD Million), 2014 - 2024
Table 56 China PR tools market by industry (USD Million), 2014 - 2024
Table 57 Japan PR tools market (USD Million), 2014 - 2024
Table 58 Japan PR tools market by solution (USD Million), 2014 - 2024
Table 59 Japan PR tools market by deployment (USD Million), 2014 - 2024
Table 60 Japan PR tools market by application (USD Million), 2014 - 2024
Table 61 Japan PR tools market by industry (USD Million), 2014 - 2024
Table 62 India PR tools market (USD Million), 2014 - 2024
Table 63 India PR tools market by solution (USD Million), 2014 - 2024
Table 64 India PR tools market by deployment (USD Million), 2014 - 2024
Table 65 India PR tools market by application (USD Million), 2014 - 2024
Table 66 India PR tools market by industry (USD Million), 2014 - 2024
Table 67 South America PR tools market, 2014 - 2024
Table 68 Brazil PR tools market (USD Million), 2014 - 2024
Table 69 Brazil PR tools market by solution (USD Million), 2014 - 2024
Table 70 Brazil PR tools market by deployment (USD Million), 2014 - 2024
Table 71 Brazil PR tools market by application (USD Million), 2014 - 2024
Table 72 Brazil PR tools market by industry (USD Million), 2014 - 2024
Table 73 Middel East & Africa PR tools market, 2014 - 2024
 
List of Figures
 
Figure 1 Market summary
Figure 2 Market trends & outlook
Figure 3 Market segmentation & scope
Figure 4 Global PR Tools market revenue (USD Million), 2014 - 2024
Figure 5 Value Chain relevance analysis
Figure 6 Market dynamics
Figure 7 Market driver relevance analysis (Current & future impact)
Figure 8 Market restraint relevance analysis (Current & future impact)
Figure 9 Penetration & growth prospect mapping
Figure 10 Porter’s Five Forces Analysis
Figure 11 PESTEL Analysis
Figure 12 PR Tools contact outlook key takeaways
Figure 13 PR Toolss market: Solution movement analysis
Figure 14 PR Toolss market application outlook: Key takeaways
Figure 15 PR Toolss market: Application movement analysis
Figure 16 Regional market place: Key takeaways
Figure 17 Regional outlook, 2015 & 2024
Figure 18 Strategy framework
Figure 19 Participant categorization

Note: Product cover images may vary from those shown
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  • AirPR (U.S.)
  • iPR Software, Inc. (U.S.)
  • Iris PR Software (U.S.)
  • ISentia (Australia)
  • Livefyre (U.S.)
  • Narrative Science (U.S.)
  • Onalytica (U.S.)
  • Outbrain Inc. (U.S.)
  • Prezly (Belgium)
  • Rocket Fuel (U.S.)
  • Salesforce (U.K.)
  • StickyDocs (U.S.)
  • Sysomos Inc. (Canada)
  • Talkwalker Inc. (U.S.)
  • Vocus PRW Holdings, LLC (U.S.)
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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