Changing lifestyles and busy daily schedules of customers across the globe are altering the food paradigm and placing huge pressure on F&B industry. And this pressure translates to the demands made by global customers for food items which are convenient to eat, takes less time to get prepared, organic, tasty and healthy at same time.
This shift in changing lifestyles and less personal time drive the global market for mashed potatoes. Moreover easy availability of their raw material in the market influences the growth of market positively. However, the presence of other alternatives in the market can impair the market growth. Regionally, mashed potatoes are largely produced in Europe and their growing demand in Europe as well as in America due to their health benefits will drive the market in these regions.
Firstly, the report provides a brief introduction of the market and deals with detailed research methodology for calculating market size and forecasts, secondary data sources used and the primary inputs which were taken for data validation. This section also outlines various segmentation which has been covered as part of the report.
Next, the section provides comprehensive market dynamics through an overview section along with growth drivers, challenges, and opportunities which exist in the current market. This section of the report also provides supplier and industry outlook as a whole; key industry, global and regional regulations which are determining the market growth. Complete industry analysis has also been covered by Porter’s five forces model as a part of this report section.
Thirdly, Mashed Potatoes Market has been segmented on the basis of application, form, distribution channel and geography as follows:
By Distribution Channel
Europe Middle East and Africa
The Middle East and Africa
Finally, competitive intelligence section deals with major players in the market, their market shares, growth strategies, products, financials, and recent investments among others. Key industry players profiled as part of this section are Hungry Jack Potatoes, Pomuni, Continental and Simply Potatoes among others.
2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.1. Market Overview and Segmentations
4.5. Porter's Five Forces
4.6. Supplier Outlook
4.7. Industry Outlook
4.8. Industry Value Chain Analysis
4.9. Scenario Analysis
5. Global Mashed Potatoes Market Forecast by Application (US$ billion)
5.1. Food Ingredient
5.2. Food Product
6. Global Mashed Potatoes Market Forecast by Form (US$ billion)
7. Global Mashed Potatoes Market Forecast by Distribution Channel (US$ billion)
7.1. Hypermarket stores
7.2. Supermarket stores
8. Global Mashed Potatoes Market Forecast by Geography (US$ billion)
8.2. Europe Middle East and Africa
8.2.2.Middle East and Africa
8.3. Asia Pacific
9. Competitive Intelligence
9.1. Market Share of Key Players
9.2. Investment Analysis
9.3. Recent Deals
9.4. Strategies of Key Players
10. Company Profiles
10.1. Hungry Jack Potatoes
10.4. Simply Potatoes
10.8. Idahoan Foods
10.9. Pineland Farms Potato Company
10.10. Hormel Foods