Augmented & Virtual Reality Device Market: By Technology; By Device; By Application & By Geography - Forecast 2016-2022

  • ID: 4033434
  • Report
  • 147 pages
  • IndustryARC
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The basic difference between AR & VR is the user experience and user involvement in a situation. Augmented reality (AR) is a technology that layers computer-generated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it whereas Virtual reality (VR) can be defined is an artificial, computer-generated simulation or recreation of a real life environment or situation which immerses the user by making them feel like they are experiencing the simulated reality firsthand, primarily by stimulating their vision and hearing. Growing popularity, low cost as compared to train with real aircrafts, and better control over generating real life situations are expected to be the key driving factors for the growth of the AR & VR market in aerospace & defense industry during the period of study.

Geographically, North America dominated the augmented & virtual reality device market driven by higher penetration of AR & VR technology in amongst its tech savvy residents, higher spending on such technologies. North America was followed by Europe and Asia-Pacific as second and third largest market for the augmented & virtual reality device market. Asia Pacific is projected to have the fastest growth owing to rapidly growing technological user base in the region especially in developing nations such as China and India in this region.

This report identifies the augmented & virtual reality device market industry size for the years 2014-2016, and forecast of the same till the year 2022. It also highlights the market drivers, restraints, growth indicators, challenges, and other key aspects with respect to the augmented & virtual reality device market.

This report segments the augmented & virtual reality device market on the basis of technology, device, application, and regional market as follows:

Augmented & Virtual reality device market research report is classified on the basis of device. Some of the major devices covered in this report are as follows: Augmented Reality Devices (Head-Mounted Displays, Head-Up Display (HUD)), Virtual Reality Devices(Head-Mounted Display (HMD), Gesture Control Device(Data Gloves), Projector & Display Wall.

Augmented & Virtual reality device Industry market research report is classified on the basis of technology. Some of the major technologies covered in this report are as follows: AR Technology (Marker-Based Augmented Reality (Passive Marker, Active Marker), Markerless Augmented Reality, Model-Based Tracking, Image Processing-Based), VR Technology (Non-Immersive Technology, Semi-Immersive & Fully-Immersive Technologies).

Augmented & Virtual reality device market research report is classified on the basis of application. Some of the major applications covered in this report are as follows: Gaming, Medical, Aerospace & Defence.

This report has been further segmented into major regions, which includes detailed analysis of each region such as: North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW) covering all the major country level markets in each of the region.

This report identifies all the major companies operating in the augmented & virtual reality device market. Some of the major companies’ profiles in detail are as follows:

Google Inc.

Microsoft Corporation
Vuzix Corporation
Samsung Electronics Co., Ltd.

Qaulcomm Inc.
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1. Augmented & Virtual Reality Device Market– Overview

2. Executive Summary

3. Augmented & Virtual Reality Device Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End User Profiling
3.2.3. Top 5 Financials Analysis

4. Augmented & Virtual Reality Device Market – Forces
4.1. Drivers
4.1.1. Increasing demand for these devices in Medical & Gaming Sector
4.1.2. Increasing demand for AR & VR gadgets and accessories
4.2. Restraints
4.3. Opportunities
4.4. Challenges
4.5. Porter’s Five Forces Analysis
4.5.1. Bargaining Power of Suppliers
4.5.2. Bargaining Power of Buyers
4.5.3. Threat of New Entrants
4.5.4. Threat of Substitutes
4.5.5. Degree of Competition

5. Augmented & Virtual Reality Device Market – Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers and Distributors

6. Augmented & Virtual Reality Device Market, By Device Type
6.1. Augmented Reality Devices
6.1.1. Head-Mounted Displays
6.1.2. Head-Up Display (HUD)
6.2. Virtual Reality Devices
6.2.1. Head-Mounted Display (HMD)
6.2.2. Gesture Control Device
6.2.2.1. Data Gloves
6.2.2.2. Others
6.2.3. Projector & Display Wall

7. Augmented & Virtual Reality Device Market, By Technology
7.1. Augmented Reality
7.1.1. Marker Based Augmented Reality
7.1.1.1. Active Marker
7.1.1.2. Passive Marker
7.1.2. Marker Less Augmented Reality
7.1.2.1. Model-Based Tracking
7.1.2.2. Image Processing-Based
7.2. Virtual Reality Technology
7.2.1. Non-Immersive Technology
7.2.2. Semi-Immersive & Fully-Immersive

8. Augmented & Virtual Reality Device Market, By Application
8.1. Aerospace & Defence
8.2. Gaming & Entertainment
8.3. Medical
8.4. Commercial
8.5. Others

9. Augmented & Virtual Reality Device Market, By Geography
9.1. Europe
9.1.1. Germany
9.1.2. France
9.1.3. Italy
9.1.4. Spain
9.1.5. Russia
9.1.6. U.K.
9.1.7. Rest of Europe
9.2. Asia Pacific
9.2.1. China
9.2.2. India
9.2.3. Japan
9.2.4. South Korea
9.2.5. Rest of Asia-Pacific
9.3. North America
9.3.1. U.S.
9.3.2. Canada
9.3.3. Mexico
9.4. Rest of the World (RoW)
9.4.1. Brazil
9.4.2. Rest of RoW

10. Augmented & Virtual Reality Device Market – Entropy
10.1. Expansion
10.2. Technological Developments
10.3. Merger & Acquisitions, and Joint Ventures
10.4. Supply- Contract

11. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
11.1. Google Inc.
11.2. Microsoft Corporation
11.3. Vuzix Corporation
11.4. Samsung Electronics Co., Ltd.
11.5. Qaulcomm Inc.
11.6. Oculus VR Inc.
11.7. Eon Reality Inc
11.8. Infinity Augmented Reality Inc.
11.9. Magic Leap, Inc.
11.10. Blippar Inc.
11.11. Daqri LLC
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"

12. Appendix
12.1. Abbreviations
12.2. Sources
12.3. Research Methodology
12.4. Bibliography
12.5. Compilation of Expert Insights
12.6. Disclaimer
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