Augmented & Virtual Reality Content & Application Market: By Type; By Application & Geography - Forecast 2016-2022

  • ID: 4033443
  • Report
  • 135 pages
  • IndustryARC
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The basic difference between AR & VR is the user experience and user involvement in a situation. Augmented reality (AR) is a technology that layers computer-generated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it whereas Virtual reality (VR) can be defined as an artificial, computer-generated simulation or recreation of a real life environment or situation which immerses the user by making them feel like they are experiencing the simulated reality first-hand, primarily by stimulating their vision and hearing. AR & VR software are the computer language based codes to interact with technology and give users a great experience while using any of the devices. Globally, growing popularity of AR & VR technology amongst various segments is expected to remain a key growth driver during the period of study.

Geographically, North America dominated the augmented & virtual reality content & application market driven by higher penetration of AR & VR technology in amongst its tech savvy residents, higher spending on such technologies and higher R&D investments by major market players in the region. North America was followed by Europe and Asia-Pacific as second and third largest market for augmented & virtual reality content & application market. Asia Pacific is projected to have the fastest growth owing to a rapidly growing technological user base in the region especially in developing nations such as China, and India.

This report identifies the augmented & virtual reality content & application market industry size for the years 2014-2016, and forecast of the same till the year 2022. It also highlights the market drivers, restraints, growth indicators, challenges, and other key aspects with respect to the augmented & virtual reality content & application market.

This report segments the augmented & virtual reality content & application market on the basis of type, application, and regional market as follows:

Augmented & Virtual reality software and service market research report is classified on the basis of type. Some of the major types covered in this report are as follows: Software (Augmented Reality Software, Virtual Reality Software), Service (Augmented Reality Service, Virtual Reality Service)
Augmented & Virtual reality software and service market research report is classified on the basis of application. Some of the major applications covered in this report are as follows: Literature, Archaeology, Architecture, Visual Art, Commerce, Education, Emergency Management/Search and Rescue, Video Games, Industrial design, Medical, Spatial Immersion and Interaction, Military, Navigation, Workplace, Broadcast and Live Events, Tourism and Sightseeing, Translation, and Others
This report has been further segmented into major regions, which includes detailed analysis of each region such as: North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW) covering all the major country level markets in each of the region
This report identifies all the major companies operating in the augmented & virtual reality content and application market. Some of the major companies’ profiles in detail are as follows:

Google Inc.

Microsoft Corporation
Vuzix Corporation
Samsung Electronics Co., Ltd.

Qaulcomm Inc.
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1. Augmented & Virtual Reality Content & Application Market– Overview

2. Executive Summary

3. Augmented & Virtual Reality Content & Application Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End User Profiling
3.2.3. Top 5 Financials Analysis

4. Augmented & Virtual Reality Content & Application Market – Forces
4.1. Drivers
4.1.1. Increasing demand for these devices in Medical & Gaming Sector
4.1.2. Increasing demand for AR & VR gadgets and accessories
4.1.3. Technological advancement
4.2. Restraints
4.3. Opportunities
4.4. Challenges
4.5. Porter’s Five Forces Analysis
4.5.1. Bargaining Power of Suppliers
4.5.2. Bargaining Power of Buyers
4.5.3. Threat of New Entrants
4.5.4. Threat of Substitutes
4.5.5. Degree of Competition

5. Augmented & Virtual Reality Content & Application Market – Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers and Distributors

6. Augmented & Virtual Reality Content & Application Market, By Type
6.1. Software
6.1.1. Augmented Reality Software
6.1.2. Virtual Reality Software
6.2. Service
6.2.1. Augmented Reality Service
6.2.2. Virtual Reality Service

7. Augmented & Virtual Reality Content & Application Market, By Application
7.1. Literature
7.2. Archaeology
7.3. Architecture
7.4. Visual Art
7.5. Commerce
7.6. Education
7.7. Emergency Management/Search and Rescue
7.8. Video Games
7.9. Industrial design
7.10. Medical
7.11. Spatial Immersion and Interaction
7.12. Military
7.13. Navigation
7.14. Workplace
7.15. Broadcast and Live Events
7.16. Tourism and Sightseeing
7.17. Translation
7.18. Others

8. Augmented & Virtual Reality Content & Application Market, By Geography
8.1. Europe
8.1.1. Germany
8.1.2. France
8.1.3. Italy
8.1.4. Spain
8.1.5. Russia
8.1.6. U.K.
8.1.7. Rest of Europe
8.2. Asia Pacific
8.2.1. China
8.2.2. India
8.2.3. Japan
8.2.4. South Korea
8.2.5. Rest of Asia-Pacific
8.3. North America
8.3.1. U.S.
8.3.2. Canada
8.3.3. Mexico
8.4. Rest of the World (RoW)
8.4.1. Brazil
8.4.2. Rest of RoW

9. Augmented & Virtual Reality Content & Application Market – Entropy
9.1. Expansion
9.2. Technological Developments
9.3. Merger & Acquisitions, and Joint Ventures
9.4. Supply- Contract

10. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
10.1. Google Inc.
10.2. Microsoft Corporation
10.3. Vuzix Corporation
10.4. Samsung Electronics Co., Ltd.
10.5. Qaulcomm Inc.
10.6. Oculus VR Inc.
10.7. Eon Reality Inc
10.8. Infinity Augmented Reality Inc.
10.9. Magic Leap, Inc.
10.10. Blippar Inc.
10.11. Daqri LLC
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"

11. Appendix
11.1. Abbreviations
11.2. Sources
11.3. Research Methodology
11.4. Bibliography
11.5. Compilation of Expert Insights
11.6. Disclaimer
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