Telco digital transformation: Lessons from the world's most powerful digital companies - Product Image

Telco digital transformation: Lessons from the world's most powerful digital companies

  • ID: 4033832
  • Report
  • Region: Global
  • 60 pages
  • GlobalData
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FEATURED COMPANIES

  • Akamai Technologies
  • AT&T
  • DesignCrowd
  • Groupama Banque
  • Orange
  • Telefónica
  • MORE
Digital ecosystem is being shaped by advances in broadband and cloud computing technology, coupled with the rising influence of mobility and a new kind of customer empowerment. Cloud computing technology is driving business digitalization by enabling faster service creation and delivery. Advances in big data are empowering players to make real-time decisions about products, pricing and operations.

Globally, mobile continues to generate growth and innovation, with video being the main driver of data consumption. The Internet has driven consumers to embrace a culture of empowerment where mobile is first, always-on is expected and collective content exchange is the new universal social currency.

Global leaders Google, Amazon, Facebook and Apple have sparked a shift in the value of technology, from provision to enablement. The irreversible value shift stems from their ability to leverage the power of digital computing to invent new and better ways of doing things. These companies recognize that technologies that empower ecosystem participants to play a central role in their own destiny stand to provide the most value for their business in the long-term. Technology thus becomes a vehicle, and the focus becomes engaging users in innovative collaboration to monetize investments.

On the same time, the digital technology has unleashed a wide range of opportunities in media, content, applications and storage. Telcos are faced with the need to come up with strategies to transform and unleash the new growth engines. Owing to the complexity of their core business, telco digital transformation is an intricate process that entails major changes in three areas: making the internal organization agile and efficient, driving constant innovation and unleashing new revenue streams.

The report “Telco digital transformation: Lessons from the world's most powerful digital companies” examines effective strategies for telcos to capitalize on the explosive growth in the consumption of digital services.

- Examines best practices of four of the world’s leading companies to help telecom executives develop effective growth strategies, make informed strategic business decisions and optimize return on investment.
- Provides valuable insights about effective corporate values, innovation programs, organizational strategies and revenue models that can help service providers transform their operational models and profit from the digital opportunity.
- Helps to identify key lessons in digital prowess from major brands including Google, Apple, Facebook and Amazon that have led the value shift from technology provision to enablement.
- Analysis of telco strategies to transform their internal operations, coming up with new technology use cases and exploring new service and revenue models.

Companies mentioned in this report: Akamai Technologies, Alcatel-Lucent, Alibaba, Alphabet (Google), Amazon, Amazon Web Services, AOL (Verizon), AppAnnie, Appcoach, Apple, Ascenta(Facebook), AT&T, Baidu, Best Tone, BMW, Chaordix, China Telecom, China Unicom, Chinese All, Cisco, CIRP, City of Marseille, DesignCrowd, Deutsche Telekom, DirectTV (AT&T), Double Helix (Amazon), Emerson, Ericsson, Facebook, General Electric, General Motors, Georgia Tech University, Google, Groupama Banque, Groupon, Huffington Post, Hughes Telematics (Verizon), Indiegogo, Instagram (Facebook), Kiva Systems (Amazon), Linkedin, Microsoft, NBA, Oculus (Facebook), Onstar (GM), Orange, Pebbles, Phoenix Publishing, Rockwell Automation, Safeway, Sensity Systems, Singtel, Skype (Microsoft), Starbucks, Sony, TechCrunch, Telefónica, Tencent, Time Warner, Twitch (Amazon), Twitter, Udacity, University of Notre Dame, Verizon, Visa, Warner Brothers, WeChat, Xinhuanet, Yahoo (Verizon)
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2 of 5

FEATURED COMPANIES

  • Akamai Technologies
  • AT&T
  • DesignCrowd
  • Groupama Banque
  • Orange
  • Telefónica
  • MORE

Executive summary

Section 1: Digital services market context
Report scope
Growth drivers of the digital economy
Technological disruption powers digital services
Mobility becomes the focus of digital innovation
Consumer empowerment bolsters digital
New business imperatives rationalize transformation

Section 2: Lessons in digital prowess
Challenging the telecom operator’s business
The digital company value system
Amazon strategy overview 15
Lesson 1: Customer obsession
Lesson 2: A passion for invention
Lesson 3: Long term intelligence
Apple strategy overview 19
Lesson 1: Passion for innovation
Lesson 2: A culture of excellence
Lesson 3: Intuitive seamless experiences
Facebook strategy overview 23
Lesson 1: Build it and they will come
Facebook strategy overview 23
Lesson 2: Zeal for big data and research
Lesson 3: Think big, invest in the future
Google strategy overview 27
Lesson 1: User-first mentality
Lesson 2: Enable ecosystem
Lesson 3: Fund emerging businesses

Section 3: Telco approaches to digital
Telco approaches to digital transformation
Verizon
China Telecom
Orange
AT&T

Section 4: Key Findings & Recommendations
Summary of findings
GAFA core values
GAFA success factors
Telco digital strategies
Recommendations

Appendices
Companies mentioned

List of Tables
Exhibit 1: Report scope
Exhibit 2: Growth drivers of the digital-first economy
Exhibit 3: Fixed broadband speeds, 2015-2020
Exhibit 4: Big data volume growth, 2015-2020
Exhibit 5: Mobile traffic growth by application
Exhibit 6: Google ad click share by device
Exhibit 7: Crowd-sourcing example, Starbucks
Exhibit 8: Challenges and opportunities created by digital
Exhibit 9: Impact of digital companies on telecoms
Exhibit 10: Core values of leading digital companies
Exhibit 11: Amazon strategies by principle
Exhibit 12: Enriching the ‘Amazon Prime” value proposition
Exhibit 13: Amazon innovation milestones
Exhibit 14: Amazon sales growth, 2014-2016
Exhibit 15: Apple strategies by principle
Exhibit 16: Apple R&D expenditures
Exhibit 17: Numbers don’t lie: Apple’s financials
Exhibit 18: Value elements of Apple’s ecosystem
Exhibit 19: Apple seamless experience examples
Exhibit 20: Facebook strategies by principle
Exhibit 21: Facebook as platform provider
Exhibit 22: Facebook innovation engines
Exhibit 23: Facebook R&D expenditures, 2014-2016
Exhibit 24: Facebook 10-year plan
Exhibit 25: Google strategies by principle
Exhibit 26: Google seamless integration examples
Exhibit 27: Google enabling platforms
Exhibit 28: Google R&D expenditure growth
Exhibit 29: Telco digital strategies
Exhibit 30: Verizon digital strategies by focus area
Exhibit 31: Verizon IoT applications ecosystem
Exhibit 32: Net digital advertising revenue share, 2016
Exhibit 33: Select Verizon innovation investments
Exhibit 34: CT digital strategies by focus area
Exhibit 35: CT digital services provision roadmap
Exhibit 36: Select CT solutions partnerships
Exhibit 37: CT strategic focus areas, 2016
Exhibit 38: Orange digital strategies by focus area
Exhibit 39: Digital transformation of Orange operations
Exhibit 40: Percent of digital interactions – Orange
Exhibit 41: Orange strategic focus areas
Exhibit 42: Orange startup accelerator efforts
Exhibit 43: AT&T digital strategies by focus area
Exhibit 44: AT&T re-designed workspaces
Exhibit 45: ‘AT&T Foundry’ program
Exhibit 46: AT&T smart home and connected car
Exhibit 47: Success legacy of digital leaders
Exhibit 48: GAFA common values
Exhibit 49: GAFA digital enablers

List of Figures
Exhibit 1: Report scope
Exhibit 2: Growth drivers of the digital-first economy
Exhibit 3: Fixed broadband speeds, 2015-2020
Exhibit 4: Big data volume growth, 2015-2020
Exhibit 5: Mobile traffic growth by application
Exhibit 6: Google ad click share by device
Exhibit 7: Crowd-sourcing example, Starbucks
Exhibit 8: Challenges and opportunities created by digital
Exhibit 9: Impact of digital companies on telecoms
Exhibit 10: Core values of leading digital companies
Exhibit 11: Amazon strategies by principle
Exhibit 12: Enriching the ‘Amazon Prime” value proposition
Exhibit 13: Amazon innovation milestones
Exhibit 14: Amazon sales growth, 2014-2016
Exhibit 15: Apple strategies by principle
Exhibit 16: Apple R&D expenditures
Exhibit 17: Numbers don’t lie: Apple’s financials
Exhibit 18: Value elements of Apple’s ecosystem
Exhibit 19: Apple seamless experience examples
Exhibit 20: Facebook strategies by principle
Exhibit 21: Facebook as platform provider
Exhibit 22: Facebook innovation engines
Exhibit 23: Facebook R&D expenditures, 2014-2016
Exhibit 24: Facebook 10-year plan
Exhibit 25: Google strategies by principle
Exhibit 26: Google seamless integration examples
Exhibit 27: Google enabling platforms
Exhibit 28: Google R&D expenditure growth
Exhibit 29: Telco digital strategies
Exhibit 30: Verizon digital strategies by focus area
Exhibit 31: Verizon IoT applications ecosystem
Exhibit 32: Net digital advertising revenue share, 2016
Exhibit 33: Select Verizon innovation investments
Exhibit 34: CT digital strategies by focus area
Exhibit 35: CT digital services provision roadmap
Exhibit 36: Select CT solutions partnerships
Exhibit 37: CT strategic focus areas, 2016
Exhibit 38: Orange digital strategies by focus area
Exhibit 39: Digital transformation of Orange operations
Exhibit 40: Percent of digital interactions – Orange
Exhibit 41: Orange strategic focus areas
Exhibit 42: Orange startup accelerator efforts
Exhibit 43: AT&T digital strategies by focus area
Exhibit 44: AT&T re-designed workspaces
Exhibit 45: ‘AT&T Foundry’ program
Exhibit 46: AT&T smart home and connected car
Exhibit 47: Success legacy of digital leaders
Exhibit 48: GAFA common values
Exhibit 49: GAFA digital enablers
Exhibit 1: Report scope
Exhibit 2: Growth drivers of the digital-first economy
Exhibit 3: Fixed broadband speeds, 2015-2020
Exhibit 4: Big data volume growth, 2015-2020
Exhibit 5: Mobile traffic growth by application
Exhibit 6: Google ad click share by device
Exhibit 7: Crowd-sourcing example, Starbucks
Exhibit 8: Challenges and opportunities created by digital
Exhibit 9: Impact of digital companies on telecoms
Exhibit 10: Core values of leading digital companies
Exhibit 11: Amazon strategies by principle
Exhibit 12: Enriching the ‘Amazon Prime” value proposition
Exhibit 13: Amazon innovation milestones
Exhibit 14: Amazon sales growth, 2014-2016
Exhibit 15: Apple strategies by principle
Exhibit 16: Apple R&D expenditures
Exhibit 17: Numbers don’t lie: Apple’s financials
Exhibit 18: Value elements of Apple’s ecosystem
Exhibit 19: Apple seamless experience examples
Exhibit 20: Facebook strategies by principle
Exhibit 21: Facebook as platform provider
Exhibit 22: Facebook innovation engines
Exhibit 23: Facebook R&D expenditures, 2014-2016
Exhibit 24: Facebook 10-year plan
Exhibit 25: Google strategies by principle
Exhibit 26: Google seamless integration examples
Exhibit 27: Google enabling platforms
Exhibit 28: Google R&D expenditure growth
Exhibit 29: Telco digital strategies
Exhibit 30: Verizon digital strategies by focus area
Exhibit 31: Verizon IoT applications ecosystem
Exhibit 32: Net digital advertising revenue share, 2016
Exhibit 33: Select Verizon innovation investments
Exhibit 34: CT digital strategies by focus area
Exhibit 35: CT digital services provision roadmap
Exhibit 36: Select CT solutions partnerships
Exhibit 37: CT strategic focus areas, 2016
Exhibit 38: Orange digital strategies by focus area
Exhibit 39: Digital transformation of Orange operations
Exhibit 40: Percent of digital interactions – Orange
Exhibit 41: Orange strategic focus areas
Exhibit 42: Orange startup accelerator efforts
Exhibit 43: AT&T digital strategies by focus area
Exhibit 44: AT&T re-designed workspaces
Exhibit 45: ‘AT&T Foundry’ program
Exhibit 46: AT&T smart home and connected car
Exhibit 47: Success legacy of digital leaders
Exhibit 48: GAFA common values
Exhibit 49: GAFA digital enablers

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  • Akamai Technologies
  • Alcatel-Lucent
  • Alibaba
  • Alphabet (Google)
  • Amazon
  • Amazon Web Services
  • AOL (Verizon)
  • AppAnnie
  • Appcoach
  • Apple
  • Ascenta(Facebook)
  • AT&T
  • Baidu
  • Best Tone
  • BMW
  • Chaordix
  • China Telecom
  • China Unicom
  • Chinese All
  • Cisco
  • CIRP
  • City of Marseille
  • DesignCrowd
  • Deutsche Telekom
  • DirectTV (AT&T)
  • Double Helix (Amazon)
  • Emerson
  • Ericsson
  • Facebook
  • General Electric
  • General Motors
  • Georgia Tech University
  • Google
  • Groupama Banque
  • Groupon
  • Huffington Post
  • Hughes Telematics (Verizon)
  • Indiegogo
  • Instagram (Facebook)
  • Kiva Systems (Amazon)
  • Linkedin
  • Microsoft
  • NBA
  • Oculus (Facebook)
  • Onstar (GM)
  • Orange
  • Pebbles
  • Phoenix Publishing
  • Rockwell Automation
  • Safeway
  • Sensity Systems
  • Singtel
  • Skype (Microsoft)
  • Starbucks
  • Sony
  • TechCrunch
  • Telefónica
  • Tencent
  • Time Warner
  • Twitch (Amazon)
  • Twitter
  • Udacity
  • University of Notre Dame
  • Verizon
  • Visa
  • Warner Brothers
  • WeChat
  • Xinhuanet
  • Yahoo (Verizon)
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