Manufacture of Breakfast Cereals in South Africa 2016

  • ID: 4035723
  • Report
  • Region: Africa, South Africa
  • 58 pages
  • Who Owns Whom
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FEATURED COMPANIES

  • AGT Foods (Pty) Ltd
  • Daisy Health Foods CC
  • Datex International CC
  • Heartland Foods (Pty) Ltd
  • Pioneer Voedsel (Pty) Ltd
  • Tiger Brands Ltd
  • MORE
The Manufacture of Breakfast Cereals : This report focuses on the manufacture of breakfast cereals in South Africa, which has an estimated value of R4.3bn a year. The breakfast cereals market is dominated by three large companies, Tiger Brands, Pioneer Foods and Kellogg’s South Africa, who together have cornered more than 70% of the market.

Challenging Conditions: Like other manufacturing sectors, this sector is operating under challenging trading conditions as a result of rising input costs and weaker consumer demand due to a lack of disposable income. Tough conditions have been exacerbated by the drought and recently introduced regulations that aim to limit the amount of salt and sugar used in breakfast cereals as well as the use of genetically modified wheat and maize. However, the functional food category has shown growth as more consumers become more health conscious and companies introduce new products in an attempt to remain competitive and gain market share.

Report Coverage:
The Manufacture of Breakfast Cereals describes current conditions, the growing trend towards food with less sugar and salt and other factors influencing the success of the sector. Twelve industry players are profiled, ranging from the three major companies to smaller companies such as Alpen Food Company South Africa (Pty) Ltd, based in the Western Cape, which employs 54 people and is jointly owned by the Pioneer Food Company and Weetabix Limited, headquartered in the United Kingdom. Also profiled is FutureLife, which was originally established as “a social project to help improve the lives of malnourished and disadvantaged people in sub-Saharan Africa.” The company focuses on the concept of functional foods that provide ‘additional health benefits’ and in 2015 Pioneer Foods acquired a 50% shareholding in the company.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • AGT Foods (Pty) Ltd
  • Daisy Health Foods CC
  • Datex International CC
  • Heartland Foods (Pty) Ltd
  • Pioneer Voedsel (Pty) Ltd
  • Tiger Brands Ltd
  • MORE
1. Introduction

2. Description Of The Industry
2.1. Industry Value Chain
2.2. Geographic Position

3. Size Of The Industry

4. State Of The Industry
4.1. Local
4.1.1. Corporate Actions
4.1.2. Regulations
4.1.3. Enterprise Development And Social Economic Development
4.2. Continental
4.3. International

5. Influencing Factors
5.1. Economic Environment
5.2. Rising Operating Costs
5.3. Health IssueSAnd Genetically Modified Organisms (Gmos)
5.4. Availability Of Land And Crops
5.5. Technology, R&D And Innovation
5.6. Labour
5.7. Cyclicality
5.8. Environmental Concerns

6. Competition
6.1. Barriers To Entry

7. Swot Analysis

8. Outlook

9. Industry Associations

10. References
10.1. Publications
10.2. Websites
Company Profiles
Agt Foods (PTY) Ltd
Alpen Food Company South Africa (PTY) Ltd
Daisy Health Foods CC
Datex International CC
Future Life Health Products (PTY) Ltd
Heartland Foods (PTY) Ltd
Kellogg Company Of South Africa (PTY) Ltd
Libstar Operations (PTY) Ltd
Nestle (South Africa) (PTY) Ltd
Pioneer Voedsel (PTY) Ltd
Tiger Brands Ltd
Vital Health Foods (PTY) Ltd
Note: Product cover images may vary from those shown
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  • Kellogg Company of South Africa (Pty) Ltd
  • Vital Health Foods (Pty) Ltd
  • Datex International CC
  • Alpen Food Company South Africa (Pty) Ltd
  • AGT Foods (Pty) Ltd
  • Tiger Brands Ltd
  • Nestle (South Africa) (Pty) Ltd
  • Daisy Health Foods CC
  • Pioneer Voedsel (Pty) Ltd
  • Future Life Health Products (Pty) Ltd
  • Libstar Operations (Pty) Ltd
  • Heartland Foods (Pty) Ltd
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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