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The Tea and Coffee Industry in South Africa 2020

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    Report

  • 123 Pages
  • May 2020
  • Region: South Africa
  • Who Owns Whom
  • ID: 5118936

The Tea and Coffee Industry

South Africa is a net importer of tea and coffee and its tea production is in decline. The herbal tea sector, which includes rooibos, green tea and fruit/herbal tea, is growing due to growing interest in health and wellness. The increasing global demand for rooibos has seen exports increase from 6,000 tons in 2016 to 7,693 tons in 2019. Coffee consumption continues to increase, and the growing coffee culture has seen many entrepreneurs enter the sector. But the coronavirus pandemic has caused devastation for coffee shops and restaurants that are battling to survive as the country remains in lockdown.

Herbal Teas Grow

Production of black tea, the tea that is used in most major tea brands, has almost stopped in South Africa as most tea estates have ceased production, including the Ntingwe Tea Estate which has not harvested any tea nor generated income for the past three years despite government investment. Growing consumer interest in health and wellness continues to boost the demand for specialty teas, including fruit/herbal tea and green tea. Despite their higher than average prices, herbal and green tea recorded strong retail volume growth in 2019. Rooibos has retained its popularity and is exported to more than 60 countries, while Honeybush is exported to 25 countries.

Report Coverage

This report focuses on the tea and coffee industry in South Africa. It includes comprehensive information on the state of the tea and coffee sectors and the factors that influence them, including the effects of coronavirus which have been severe for coffee shops. There are profiles of 43 companies including major players such as Unilever, Nestlé and National Brands. Among tea companies are Joekels Tea Packers, which packs private label teas for major retailers as well as its own brand, and speciality tea producers Agulhas Honeybush and Zooka Health. Coffee companies profiled include Bean There and Vida e Caffè.

Table of Contents

1. INTRODUCTION
2. DESCRIPTION OF THE INDUSTRY
2.1. Industry Value Chain
2.2. Geographic Position
3. SIZE OF THE INDUSTRY
4. STATE OF THE INDUSTRY
4.1. Local
4.1.1. Corporate Actions
4.1.2. Regulations
4.1.3. Enterprise Development and Socio-Economic Development
4.2. Continental
4.3. International
5. INFLUENCING FACTORS
5.1. Government Intervention
5.2. Economic Environment
5.3. Input Costs
5.4. Coronavirus
5.5. Land Reform Policy
5.6. Consumer Health Concerns
5.7. Technology, Research and Development (R&D) and Innovation
5.8. Labour
5.9. Environmental Concerns
6. COMPETITION
6.1. Barriers to Entry
7. SWOT ANALYSIS8. OUTLOOK9. INDUSTRY ASSOCIATIONS
10. REFERENCES
10.1. Publications
10.2. Websites
  • APPENDIX 1
  • Summary of Notable players
  • COMPANY PROFILES
  • AGULHAS HONEYBUSH TEA CC
  • ASSAGAY COFFEE CC
  • BARNES TEA AND COFFEE MERCHANTS CC
  • BEAN THERE COFFEE COMPANY (PTY) LTD
  • BEAVER CREEK (PTY) LTD
  • BREWKOMBUCHA (PTY) LTD
  • BUBBLE TEA COMPANY (PTY) LTD (THE)
  • CAPE NATURAL TEA PRODUCTS (PTY) LTD
  • CARMIEN TEA (PTY) LTD
  • CATURRA COFFEE COMPANY (PTY) LTD (THE)
  • CHICORY SA (PTY) LTD
  • CLIPPER COFFEE AND TEA CC
  • COLOMBO BREW CO (PTY) LTD
  • FAMOUS BRANDS COFFEE COMPANY (PTY) LTD
  • GLOBAL COFFEE EXPORTS LTD
  • HAPPY CULTURE KOMBUCHA (PTY) LTD
  • HONEY BUSH PROCESSING (PTY) LTD
  • HONEYBUSH NATURAL PRODUCTS (PTY) LTD
  • HOTEL LIMA WHISKEY CC
  • INCOBRANDS (PTY) LTD
  • J WOLLBRANDT
  • JOEKELS TEA PACKERS (PTY) LTD
  • L C PACKAGING (S A) (PTY) LTD
  • MASTERTONS COFFEE AND TEA SPECIALISTS (PTY) LTD
  • MELMONT HONEYBUSH TEA CC
  • MK HENDRIKZ
  • NATIONAL BRANDS LTD
  • NESTLE (SOUTH AFRICA) (PTY) LTD
  • NEW LOOK PACKERS CC
  • NTINGWE FARMING (PTY) LTD
  • PEACOCK TEA AND COFFEE (PTY) LTD
  • ROOIBOS LTD
  • ROYAL TEA PACKERS CC
  • RT CAIN
  • SABIE VALLEY COFFEE CC
  • SANPEACE (PTY) LTD
  • STRICTLY COFFEE CC
  • TEA AND COFFEE DISTRIBUTORS (EASTERN PROVINCE) (PTY) LTD
  • THEONISTA (PTY) LTD
  • UNILEVER SOUTH AFRICA (PTY) LTD
  • UNION HAND ROASTED (PTY) LTD
  • VIDA E CAFFE HOLDINGS (PTY) LTD
  • ZOOKA HEALTH COMPANY (PTY) LTD

Companies Mentioned

  • Agulhas Honeybush Tea CC
  • Assagay Coffee CC
  • Barnes Tea and Coffee Merchants CC
  • Bean There Coffee Company (Pty) Ltd
  • Beaver Creek (Pty) Ltd
  • BrewKombucha (Pty) Ltd
  • Bubble Tea Company (Pty) Ltd (The)
  • Cape Natural Tea Products (Pty) Ltd
  • Carmien Tea (Pty) Ltd
  • Caturra Coffee Company (Pty) Ltd (The)
  • Chicory SA (Pty) Ltd
  • Clipper Coffee and Tea CC
  • Colombo Brew Co (Pty) Ltd
  • Famous Brands Coffee Company (Pty) Ltd
  • Five Star Performance (Pty) Ltd
  • Global Coffee Exports Ltd
  • Halamandaris Props (Pty) Ltd
  • Happy Culture Kombucha (Pty) Ltd
  • Honey Bush Processing (Pty) Ltd
  • Honeybush Natural Products (Pty) Ltd
  • Hotel Lima Whiskey CC
  • Incobrands (Pty) Ltd
  • J Wollbrandt
  • Joekels Tea Packers (Pty) Ltd
  • L C Packaging (S A) (Pty) Ltd
  • Mastertons Coffee and Tea Specialists (Pty) Ltd
  • Melmont Honeybush Tea CC
  • MK Hendrikz
  • National Brands Ltd
  • Nestle (South Africa) (Pty) Ltd
  • New Look Packers CC
  • Omusati Servest Facilities Management Pty Ltd
  • Peacock Tea and Coffee (Pty) Ltd
  • Rooibos Ltd
  • Royal Tea Packers CC
  • RT Cain
  • Sabie Valley Coffee CC
  • Sanpeace (Pty) Ltd
  • Servest Ghana Ltd
  • Servest Kenya Ltd
  • Servest Ltd
  • Servest Multi Service Group Botswana (Pty) Ltd
  • Servest Nigeria Ltd
  • Servest Uganda SMC Ltd
  • Servest Zambia Ltd
  • Steers Properties (Pty) Ltd
  • Stobech Facilities Management Pty Ltd
  • Strictly Coffee CC
  • Tea and Coffee Distributors (Eastern Province) (Pty) Ltd
  • Theonista (Pty) Ltd
  • Unilever South Africa (Pty) Ltd
  • Union Hand Roasted (Pty) Ltd
  • Vida E Caffe Holdings (Pty) Ltd
  • Zooka Health Company (Pty) Ltd

Methodology

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