"Operators could use identity management services to capitalise on the growth of ecommerce, provided that their solutions meet the needs of both consumers and merchants."
Operators’ ambitions for consumer-oriented identity management (IdM) services are strongly challenged by Internet giants. The most defensible IdM opportunities for operators are areas with high barriers to entry, such as enterprise, government and financial services.
This report provides:
- a discussion of how IdM services can complement and reinforce operators’ digital services in payments and ecommerce, and the challenges that operators will face in this sector
- an examination of the types of IdM services that are most likely to attract consumers across different segments
- an exploration of the customer segments that are most likely to adopt single sign-on and IdM solutions for ecommerce payments.