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Asia Pacific in the Global Context
Asian Markets of the Future
DIGITAL PROSPECTS for ASIA
Asia Pacific is home to the largest internet user base globally
Expanding mobile internet coverage, favourable demographics and increasing usage of smartphones are driving internet usage in Asia. The region has the largest number of internet users and leads Eastern Europe and Latin America in mobile connectivity according to Euromonitor International’s Digital Mobile Connectivity Index.
Governments aim to bridge the existing rural-urban broadband divide
Despite the growth in cellular connectivity and higher internet access, Asia trails most regions in fixed-broadband coverage, according to Euromonitor International’s Home Connectivity Index. However, public broadband projects have been launched in many emerging Asian nations to address the digital divide.
South Korea, Singapore and Japan are the Asian digital leaders
According to the Digital Connectivity Index, Singapore, South Korea and Japan are the regional leaders both in terms mobile and fixed-broadband penetration. Robust network investments and tech-savvy consumers have led to a highly advanced digital landscape. Operators are trialling technologies such as 5G.
China drives emerging Asia’s mobile internet coverage
China is the regional behemoth and has driven the push towards greater mobile internet access in emerging Asia. The country was placed third in Euromonitor International’s Mobile Connectivity Index in 2015 and will occupy the top spot in 2020. Moreover, Indonesia will move up 13 places in the index by 2020 due to plans to expand 3G and 4G access.
High cash usage and online privacy concerns pose challenges
Despite advances in digital connectivity, cash transactions are still high in most Asian nations and this poses a challenge for the uptake of digital commerce. Online security and privacy concerns are prevalent in both developed and emerging nations, such as Japan and Indonesia.