The Insight Into Functional, Organic and Special Infant Formula. Part II global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
FF Milk Formula
Organic Milk Formula
Special Baby Milk Formula
FF milk formula stands out
HW milk formula, valued at USD46.0 billion, stands out as one of the most important categories within HW packaged food. FF milk formula accounts for the majority of sales, with manufacturers increasingly focusing on mimicking breast milk.
Milk formula labelled prominently as fortified with omega 3 DHA accounts for the highest sales
Milk formula is fortified as the industry standard to properly cover the nutritional requirements of infants. The new HW feature, Focus Categories by Key Functional Ingredient, shows that although fortification with fibre (FOS/GOS) and probiotics are becoming more and more widespread, they still do not reach the status of omega 3 DHA, which was valued at USD16.7 billion globally in 2016.
China fuels sales of organic milk formula
The increasing desire for natural ingredients is reflected in the positive performance of organic milk formula globally. While most sales were coming from developed markets in previous years, since 2016 developing and emerging countries have stood out, fuelling the positive global performance, with China clearly leading this trend.
High rates of allergies result in the growing potential of special baby milk formula
With higher rates of food allergies and intolerances throughout the world, there is increasing demand for lactose-free and hypoallergenic options. Even though the US remains the largest special baby milk formula market, China is the market fuelling absolute growth globally. Other developing countries, such as Saudi Arabia and Mexico, are also predicted to be key contributors in the coming years.
Product diversification expected in emerging markets
In the forecast period, the picture is going to be very much related to growth in emerging markets. The move from purely fortified milk formula towards brand diversification to include organic and special baby milk ranges is expected to be seen in emerging countries, following in the footsteps of the developed world.