Steady as She Goes: Beverage Packaging Defies Economic Headwinds in Latin America

  • ID: 4036287
  • Report
  • Region: America, America (exc North), Latin America
  • 49 pages
  • Euromonitor International
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In spite of recession in Brazil, the near breakdown of the Venezuelan economy and the introduction of a tax on carbonates in Mexico, the Latin American beverages packaging market returned to growth in 2015. demand for smaller packs and multipacks is on the rise, driven by urbanisation and shrinking household sizes, while wider prosperity has helped to shift demand from glass to rigid plastic and metal. However, demand for value-added packaging remains constrained by a lack of purchasing power.

The Steady as She Goes: Beverage Packaging Defies Economic Headwinds in Latin America global briefing offers an insight into to the size and shape of the packaging market, highlights the effect of emerging geographies, categories and consumer trends on the packaging landscape. It identifies the leading pack types, offers strategic analysis of key factors influencing the packaging market - be they packaging innovations, consumption growth, category switching, economic/lifestyle influences, legislation or environmental issues. Forecasts illustrate how the market is set to change and criteria for success.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
- Get a detailed picture of the Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Steady as She Goes: Beverage Packaging Defies Economic Headwinds in Latin America

January 2017
Introduction
Latin America is a Strong Performer
Pet Bottle Shines in Soft Drinks
Returnable Glass Remains Important
Metal Boost in Pods and Energy Drinks
Flexible Popular for Coffee
Smaller Pack Sizes Drive Liquid Cartons
Prospects
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In spite of recession in Brazil, the near breakdown of the Venezuelan economy and the introduction of a tax on carbonates in Mexico, the Latin American beverages packaging market returned to growth in 2015. demand for smaller packs and multipacks is on the rise, driven by urbanisation and shrinking household sizes, while wider prosperity has helped to shift demand from glass to rigid plastic and metal. However, demand for value-added packaging remains constrained by a lack of purchasing power.

Health and wellness rising up the agenda


Growing consumer concern regarding health and wellness is shifting packaging demand growth away from carbonates and towards such alternatives as bottled water and juice, which are perceived as healthier.

Mexican efforts to reduce carbonates consumption have a modest impact

The introduction of a tax on carbonates by the Mexican government has resulted in a modest decline in per capita volume consumption, and helped to boost sales of alternatives such as bottled water.

Demand for value-added packaging remains limited


Demand for value-added packaging (such as stand-up pouches and flip-top closures) remains constrained by the limited purchasing power of many consumers. Conversely, demand for returnable glass bottles remains robust.

Consumers shift to smaller pack sizes in soft drinks


However, glass is losing ground to PET plastic and metal in the soft drinks market, as consumers switch to smaller pack sizes in growing numbers. In Brazil, recession has been a key driver of this trend.

Venezuelan crisis impacts packaging demand


Economic instability, particularly soaring inflation, is having a significant impact on packaging demand in Venezuela, driving strong growth in demand for smaller pack sizes and cheaper types of packaging, such as HDPE plastic.

Rising demand for pod coffee and energy drinks


Fresh ground coffee pods and energy drinks are emerging categories in the beverages markets, boosting demand for metal packaging and, to a more limited extent, PET bottles.

Climate change could boost demand for bottled water


Drought conditions in Brazil and Venezuela have had a positive impact on demand for bottled water. Climate change could make this a long-term trend in the region.
Note: Product cover images may vary from those shown
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